South Korea RTD Tea & Coffee Market Overview, 2028

South Korea is known for its creative and unique flavor profiles when it comes to ready-to-drink tea and coffee. Local brands often introduce innovative and unconventional flavours that cater to diverse consumer preferences. From fruity and floral teas to creamy and indulgent coffee blends, there are a wide variety of flavours available to suit different tastes. Furthermore, South Korean consumers have a growing interest in health and wellness, and this has influenced the ready-to-drink tea and coffee market. There is a focus on products that offer functional benefits, such as teas with herbal or medicinal properties, low-sugar or sugar-free options, and coffee with added nutrients or superfoods. Health-conscious consumers can find a range of choices that align with their dietary and wellness goals. Moreover, South Korea is known for its ubiquitous coffee vending machines, which offer a quick and convenient way to purchase ready-to-drink coffee. These machines are commonly found in various locations, such as subway stations, office buildings, and public areas, allowing consumers to easily access their favorite coffee beverages on the go. In addition, South Korea has a long history of using traditional medicinal herbs and ingredients for health benefits. This has influenced the ready-to-drink tea market with the availability of traditional medicinal teas that are believed to promote well-being and address specific health concerns. These teas often incorporate ingredients like ginseng, jujube, ginger, and other herbal extracts.

According to the research report "South Korea Ready to Drink Tea & Coffee Market Overview, 2028," published by Bonafide Research, the South Korea ready to drink tea & Coffee market is expected to add more than USD 815 Million by 2028. Urbanisation and busy lifestyles have contributed to the rise in demand for convenient beverage options. With people spending more time outside their homes and offices, ready-to-drink tea and coffee provide a convenient way to enjoy their favorite beverages without the need for brewing or preparation. Furthermore, South Korea's pop culture, including K-pop music and Korean dramas, has gained immense popularity worldwide. This cultural phenomenon, known as the Korean Wave or Hallyu, has had an impact on various industries, including food and beverages. Ready-to-drink tea and coffee products endorsed by popular celebrities or featured in popular media content can gain significant attention and drive consumer interest. Moreover, South Korea has experienced economic growth, leading to an increase in disposable income levels. As a result, consumers have more spending power and are willing to invest in higher-quality beverages, including ready-to-drink tea and coffee. This economic development has created opportunities for premium and specialty products on the market. In addition, South Korea has a rich history of traditional medicine, which includes the use of herbal ingredients for health and wellness. This influence is reflected in the ready-to-drink tea market, where traditional herbal teas are popular. Consumers seek out teas with ingredients like ginseng, jujube, and ginger believed to have various health benefits.

In the South Korean ready-to-drink (RTD) tea and coffee market, the distribution channels are segmented into off-trade and on-trade. Off-trade distribution channels in South Korea involve the sale of RTD tea and coffee through retail outlets, supermarkets, convenience stores, online platforms, and other off-premises locations. Consumers purchase these products for consumption outside of the establishment. For instance, the off-trade distribution segment in South Korea includes Lotte Chilsung Beverage, CJ CheilJedang, and Nongshim. In addition, on-trade distribution channels in South Korea involve the sale of RTD tea and coffee for immediate consumption within establishments such as cafes, coffee shops, restaurants, hotels, and other foodservice outlets. For instance, the on-trade distribution segment in South Korea includes Starbucks, Tom N Toms Coffee, Caffé Bene, and many more.

Start-ups:
• ReadyCoffee is a South Korean start-up that focuses on ready to drink coffee products. They offer a range of coffee beverages in convenient packaging, including iced coffee, cold brew, and coffee with milk. ReadyCoffee aims to provide high-quality coffee with a focus on flavor and convenience.
• CHAEGUN is a start-up that specializes in ready to drink tea products. They offer a variety of tea blends, including traditional Korean teas, green teas, and herbal teas. CHAEGUN focuses on using premium tea leaves and natural ingredients to create flavorful and refreshing tea options.
• Keepwell is a South Korean start-up that produces ready to drink functional beverages, including tea and coffee-based drinks. They offer a range of products that incorporate natural ingredients known for their health benefits, such as antioxidants, vitamins, and herbs. Keepwell aims to promote wellness and provide convenient beverage options for health-conscious consumers.
• Tecoart is a start-up that specializes in ready to drink artisanal tea products. They focus on unique and innovative tea blends, combining traditional Korean tea leaves with various herbs, fruits, and flowers to create distinctive flavors. Tecoart aims to provide a premium tea experience in a convenient format.
• MorningCalm is a South Korean start-up that focuses on ready to drink coffee beverages. They offer a range of coffee options, including black coffee, iced coffee, and coffee with milk. MorningCalm emphasizes the use of high-quality coffee beans and aims to provide a smooth and enjoyable coffee experience.

Considered in this report
• Geography: South Korea
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• South Korea Ready to Drink Tea & Coffee market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Ready to Drink Tea
• Ready to Drink Coffee

By Packaging
• Pet Bottle
• Canned
• Glass Bottle
• Fountain/Aseptic
• Others (Pouches, Cartoons and Cups)

By Price
• Regular ($0.50 to $2 per unit)
• Popular Priced ($2 TO $4)
• Premium ($4 to $8)
• Super Premium (above $8)
• Fountain

By Distribution Channel
• Off-trade
• On-trade (Food Service and Vending)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to ready to Drink Tea & Coffee industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.