Brazil RTD Tea & Coffee Market Overview, 2028

Brazil is renowned for its coffee production and is one of the largest coffee-producing countries in the world. The rich coffee culture deeply influences the RTD coffee market in Brazil. The country's coffee expertise, high-quality beans, and traditional brewing methods contribute to the distinct flavor and aroma found in RTD coffee products. Furthermore, Brazil has a strong culture of herbal infusions and blends, which extends to the RTD tea market. Brazilian herbal infusions often feature ingredients like mate, chamomile, mint, and hibiscus, offering a range of flavours and health benefits. These herbal blends cater to consumers seeking caffeine-free alternatives or traditional Brazilian flavours in their RTD tea. Moreover, Brazil has a strong culture of herbal infusions and blends, which extends to the RTD tea market. Brazilian herbal infusions often feature ingredients like mate, chamomile, mint, and hibiscus, offering a range of flavours and health benefits. These herbal blends cater to consumers seeking caffeine-free alternatives or traditional Brazilian flavours in their RTD tea. In addition, street vendors and convenience stores are integral to Brazil's food and beverage culture. These establishments often offer RTD tea and coffee options, allowing consumers to grab a quick and affordable drink while on the go. This accessibility contributes to the popularity and convenience of RTD beverages in Brazil.

According to the research report "Brazil Ready To Drink Tea & Coffee Market Overview, 2028," published by Bonafide Research, the Brazil ready to drink tea & coffee market is projected to reach market size more than USD 2.05 Billion by 2028. The increasing urbanisation in Brazil has led to busier lifestyles, with people seeking convenient and time-saving options. RTD tea and coffee cater to these demands by providing a ready-to-consume solution, eliminating the need for brewing or preparation. Furthermore, as the Brazilian economy continues to grow, disposable incomes have also increased. This has resulted in higher purchasing power among consumers, allowing them to indulge in premium RTD tea and coffee products. Moreover, the influence of Western culture, particularly the adoption of coffee culture from countries like the United States and Europe, has contributed to the growth of the RTD coffee market in Brazil. Coffee consumption has become more prevalent, with RTD coffee offerings gaining popularity among younger generations. In addition, Brazil has a significant youth population, and younger consumers are increasingly adopting RTD tea and coffee as part of their beverage choices. The younger demographic is often more open to trying new flavours and exploring different beverage options, contributing to market growth. Furthermore, government initiatives promoting the consumption of locally produced products and supporting the growth of the food and beverage industry can positively impact the RTD tea and coffee market. Supportive policies, subsidies, and incentives encourage companies to invest in the development and expansion of their RTD product lines.

Off-trade channels offer convenience to consumers, allowing them to purchase RTD tea and coffee products from supermarkets, hypermarkets, convenience stores, and online platforms. Consumers can easily find a wide variety of options and make purchases at their convenience without the need to visit specific establishments. For instance, the off-trade distribution segment in Brazil includes Nestlé, Coca-Cola, Starbucks, and Ambev. In addition, the foodservice industry, including restaurants, hotels, and cafes, plays a significant role in serving RTD tea and coffee beverages to consumers. As the Brazilian economy grows and the tourism industry expands, there may be an increased demand for RTD tea and coffee products within these establishments, leading to a higher CAGR for on-trade distribution. For instance, the on-trade distribution segment in Brazil includes Rei do Mate, Café do Ponto, Casa do Chá, and more.

On the other hand, the tourism and hospitality industries in Brazil have a significant impact on the ready-to-drink (RTD) tea and coffee markets. Brazil is a popular tourist destination, attracting both domestic and international travelers who come to explore its vibrant culture, stunning landscapes, and diverse attractions. Furthermore, hotels in Brazil play a crucial role in introducing RTD tea and coffee options to tourists. Many hotels offer in-room amenities and minibars that include a selection of RTD beverages, providing guests with a convenient and refreshing option. Additionally, hotel restaurants and cafes often feature RTD tea and coffee products on their menus, giving visitors the opportunity to try local and international brands. Moreover, the extensive restaurant and cafe scene in Brazil caters to a wide range of culinary preferences. Many establishments offer RTD tea and coffee options as part of their beverage menus. These ready-to-drink options provide convenience for tourists who are looking for a quick and enjoyable beverage without the need for preparation or brewing. In addition, Brazil's tourist hotspots, such as popular beaches, landmarks, and cultural sites, often have cafes, kiosks, and food vendors that serve RTD tea and coffee products. These locations attract a large number of tourists who are seeking refreshments while exploring the attractions. The availability of RTD beverages in these areas exposes new consumers to the convenience and flavours of these products.

Considered in this report
• Geography: Brazil
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• Brazil Ready to Drink Tea & Coffee market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Ready to Drink Tea
• Ready to Drink Coffee

By Packaging
• Pet Bottle
• Canned
• Glass Bottle
• Fountain/Aseptic
• Others (Pouches, Cartoons and Cups)

By Price
• Regular ($0.50 to $2 per unit)
• Popular Priced ($2 TO $4)
• Premium ($4 to $8)
• Super Premium (above $8)
• Fountain

By Distribution Channel
• Off-trade
• On-trade (Food Service and Vending)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to ready to Drink Tea & Coffee industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.