China RTD Tea & Coffee Market Overview, 2028

RTD tea and coffee play a significant role in social bonding and gatherings in China. Friends, family, and colleagues often meet over a cup of tea or coffee to engage in conversations, build relationships, or discuss business matters. Sharing RTD beverages is seen as a way to connect and show hospitality. Furthermore, China has a fast-paced lifestyle, and convenience is highly valued. RTD tea and coffee cater to the on-the-go culture, allowing consumers to enjoy their favorite beverages conveniently and quickly without the need for brewing or preparation. Moreover, China played a pivotal role in the global popularity of bubble tea (boba tea). Bubble tea originated in Taiwan and gained widespread popularity in China, becoming a cultural phenomenon. The unique combination of flavored tea, milk, and chewy tapioca pearls has captured the taste buds of Chinese consumers. In addition, China's mobile-first culture has transformed the way RTD tea and coffee is consumed. Mobile apps and platforms allow consumers to order beverages for delivery or pick-up from nearby stores, ensuring convenience and quick access to their favorite RTD products. In addition, China's vast geographical diversity gives rise to various regional tea specialties. Each region has its own unique tea varieties, such as Longjing tea from Hangzhou, Tieguanyin from Fujian, or Pu'er tea from Yunnan. These regional specialties have dedicated consumer bases and are often celebrated for their distinct flavours. Furthermore, e-commerce platforms have played a crucial role in the growth of the RTD tea and coffee market in China. Online marketplaces, such as Alibaba's Tmall and JD.com, offer a wide range of RTD beverages, providing consumers with convenient access to a vast selection of products and flavours.

According to the research report "China Ready To Drink Tea & Coffee Market Overview, 2028," published by Bonafide Research, the China ready to drink tea & coffee market is expected to add more than USD 8.35 Billion by 2028. As China's urban population continues to grow, more people are living fast-paced lives, resulting in higher demand for ready-to-drink beverages. Busy urbanites often seek portable and convenient options, and ready-to-drink tea and coffee fulfil this need. Furthermore, China's rising middle class and increasing disposable income levels have fueled the demand for premium and specialty ready-to-drink beverages. Consumers are willing to spend more on high-quality, innovative, and flavorful tea and coffee products. Moreover, China's thriving tourism and travel industries have contributed to the growth of the ready-to-drink tea and coffee markets. As more tourists explore different regions within China, they often seek convenient, ready-to-drink options while on the go. This has led to increased demand for portable and refreshing beverages, driving market growth. In addition, the proliferation of coffee shop chains, such as Starbucks and Costa Coffee, has popularized coffee consumption in China. As consumers develop a taste for coffee, they also seek convenient options for on-the-go consumption. Ready-to-drink coffee beverages cater to this demand, allowing consumers to enjoy their favorite coffee flavours outside of coffee shops.

Off-trade distribution channels have invested significantly in marketing and promotional activities, resulting in higher brand visibility and consumer awareness. The extensive retail network and online presence of supermarkets and convenience stores, coupled with targeted advertising and promotions, contribute to the popularity and growth of off-trade distribution. For instance, the off-trade distribution segment in China includes Wahaha, Uni-President, Nestlé, and Tingyi (Master Kong). In addition, on-trade distribution channels involve the sale of RTD tea and coffee for immediate consumption within establishments such as cafes, coffee shops, restaurants, hotels, and other foodservice outlets. For instance, the on-trade distribution segment in China includes Starbucks, Luckin Coffee, local cafés and restaurants, and many more.

China International Tea Expo Held in Hangzhou, Zhejiang Province, this annual event is one of the largest tea exhibitions in China. It showcases a wide range of teas, including ready-to-drink tea products. The expo attracts tea industry professionals, traders, retailers, and tea enthusiasts from both domestic and international markets. Furthermore, the China International Coffee Expo focuses on the coffee industry in China and provides a platform for coffee producers, distributors, equipment manufacturers, and coffee enthusiasts. The event includes exhibitions, seminars, competitions, and networking opportunities. It serves as a hub for showcasing ready-to-drink coffee products and related innovations. Moreover, the International Coffee and Tea Industry Expo (CTIE) is an annual event that focuses on the coffee and tea industries in China. It features exhibitions, conferences, and competitions, bringing together industry professionals, suppliers, and consumers. The event highlights the latest products, trends, and technologies in the ready-to-drink tea and coffee market. In addition, the China Food & Drinks Fair (CFDF) is one of the largest food and beverage trade shows in China. It covers a wide range of products, including ready-to-drink beverages like tea and coffee. The fair attracts industry professionals, distributors, and buyers, providing opportunities for networking, sourcing products, and exploring market trends.

Considered in this report
• Geography: China
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• China Ready to Drink Tea & Coffee market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Ready to Drink Tea
• Ready to Drink Coffee

By Packaging
• Pet Bottle
• Canned
• Glass Bottle
• Fountain/Aseptic
• Others (Pouches, Cartoons and Cups)

By Price
• Regular ($0.50 to $2 per unit)
• Popular Priced ($2 TO $4)
• Premium ($4 to $8)
• Super Premium (above $8)
• Fountain

By Distribution Channel
• Off-trade
• On-trade (Food Service and Vending)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to ready to Drink Tea & Coffee industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.