Germany RTD Tea & Coffee Market Overview, 2028

Germany has a well-established tea and coffee culture, and the demand for ready-to-drink beverages has been growing in recent years. The ready-to-drink tea and coffee market in Germany is influenced by various factors, including convenience, health consciousness, and flavor preferences. The ready-to-drink tea market in Germany has seen significant growth, driven by the increasing demand for healthier beverage options and the popularity of tea as a refreshing and natural drink. Traditional tea flavours such as black tea, green tea, and herbal teas are popular choices, but there is also a growing interest in innovative flavours and blends. Germans generally have a preference for unsweetened beverages, including ready-to-drink teas and coffees. Compared to some other markets where sweetened beverages dominate, Germans tend to enjoy the natural flavours of tea and coffee without the addition of excessive sugar. This has led to a demand for less sweet or sugar-free options in the ready-to-drink segment. Consumers are more conscious of their healthy drinks and diet nowadays due to the rise in diseases in the country such as obesity and diabetes. Ready-to-drink tea and coffee are safe to consume and are a sub-group of soft drinks with proven health benefits, which are expected to drive the growth of the ready-to-drink tea and coffee market in the coming years.

According to the research report "Germany Ready-to-Drink Tea and Coffee Market Overview, 2028," published by Bonafide Research, the USA Ready-to-Drink Tea and Coffee market is projected to reach a market size of above USD 2 Billion by 2028. Based on the types, which include ready-to-drink tea and ready-to-drink coffee, in Germany, ready-to-drink tea has the highest market share. Tea generally contains lower levels of caffeine. This makes ready-to-drink tea a popular choice for those who want a mild stimulant or a beverage option that can be enjoyed throughout the day without the strong caffeine impact associated with coffee. The availability of decaffeinated tea options further expands the market for ready-to-drink tea. Ready-to-drink tea provides convenience for consumers who are looking for quick and portable beverage options. The busy lifestyles of many Germans, particularly in urban areas, often demand on-the-go options. Ready-to-drink teas are readily available in supermarkets, convenience stores, and vending machines, making them easily accessible for consumers seeking convenient refreshment. Teas that are prepared and ready to drink come in a broad range of flavours and combinations to suit diverse palates. The variety of possibilities, which includes classic black teas, herbal infusions, fruit-infused teas, and specialty mixes, is well appreciated by German consumers. Ready-to-drink teas' adaptability and diversity enable consumers to select drinks that complement their unique tastes.

Based on the packaging segments considered in this report, pet bottles, canned goods, glass bottles, fountains and aseptic, and others include pouches and cups. In Germany, pet bottles have the highest market share. Packaging plays a crucial role in attracting consumers and conveying the brand's image. In the competitive ready-to-drink tea and coffee market, brands are investing in innovative and eye-catching packaging designs. This includes vibrant labels, unique shapes, and ergonomic features that enhance the overall consumer experience. Packaging is seen as an opportunity to differentiate products and create a strong brand identity. Germany, like many other countries, has been focusing on reducing single-use plastics. The government and various industry stakeholders have implemented initiatives to encourage the reduction of plastic waste, including plastic bottles. This has led to increased efforts to promote reusable and refillable bottle options, as well as alternative packaging materials like cartons or cans. Based on the pricing segments, there are the regular price, popular price, premium price, fountain price, and super premium. In Germany, the regular price of ready-to-drink tea and coffee has the highest market share. In the future, the super-premium price segment will grow at the highest CAGR rate. Ready-to-drink tea and coffee companies in Germany that offer both at the regular price range are Lipton, Coca-Cola, Mebmer, and Nestle. Based on the distribution channel, which includes off-trade and on-trade, Supermarkets and hypermarkets are major distribution channels in the off-trade market in Germany. There are various supermarkets and hypermarkets that offer ready-to-drink tea and coffee, including Edeka, Rewe, Aldi, and Real. There are various start-ups regarding the ready to drink tea and coffee is Lemonaid & ChariTea, MYCHA, JUST T, BRLO BRWHOUSE and Tree of Tea.

Considered in this report
• Geography: Germany
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Germany Ready to Drink Tea & Coffee market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation



By Type
• Ready to Drink Tea
• Ready to Drink Coffee

By Packaging
• Pet Bottle
• Canned
• Glass Bottle
• Fountain/Aseptic
• Others (Pouches, Cartoons and Cups)

By Price
• Regular ($0.50 to $2 per unit)
• Popular Priced ($2 TO $4)
• Premium ($4 to $8)
• Super Premium (above $8)
• Fountain

By Distribution Channel
• Off-trade
• On-trade (Food Service and Vending)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to ready to Drink Tea & Coffee industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.