South Africa Fruit and Vegetable Juice Market Overview, 2028

South Africans value fresh and locally sourced ingredients in their fruit and vegetable juices. The country's favourable climate and rich agricultural resources enable a wide variety of fruits and vegetables to be cultivated, ensuring a constant supply of fresh produce for juicing. Furthermore, South Africa's juice culture often incorporates traditional and indigenous ingredients. Fruits and herbs like marula, buchu, rooibos, and baobab hold cultural significance and are celebrated for their unique flavours and potential health benefits. In addition to juice bars and cafes, South Africa is known for its vibrant street food culture. Informal street vendors often sell freshly squeezed fruit juices on the streets, offering a convenient and affordable option for locals and visitors to enjoy a refreshing drink. Moreover, South Africa celebrates its unique flavours and ingredients in fruit and vegetable juices. Local fruits like guava, mango, naartjie (mandarin orange), and papaya are frequently used, showcasing the diverse and vibrant tastes of the region. Furthermore, South Africa's fruit-growing regions and juice producers attract tourists who are interested in experiencing the country's juice culture firsthand. Visitors can explore farms, participate in farm-to-table experiences, and learn about the cultivation and production of fruit and vegetable juices. Juice tourism provides an opportunity to taste unique flavours and gain insight into the local agriculture industry.

According to the research report "South Africa Fruit & Vegetable Juice Market Overview, 2028," published by Bonafide Research, the South Africa fruit & vegetable juice market is expected to grow at more than 6.76% CAGR from 2023 to 2028. There is a growing demand for functional shots and boosters. These concentrated shots are packed with vitamins, antioxidants, and other health-enhancing ingredients. They are positioned as quick and convenient options for a concentrated nutrient boost. Furthermore, juice cleanse programs have gained popularity in South Africa as a way to detoxify and reset the body. Cold-pressed juices cleanse programs typically involve consuming a series of nutrient-rich juices for certain duration. Juice brands offer pre-packaged cleanse programs with a variety of juice flavours to cater to different cleansing goals. Moreover, there is an increasing demand for organic and natural fruit and vegetable juices in South Africa. Consumers are looking for products that are free from synthetic pesticides, genetically modified organisms (GMOs), and artificial additives. Juice brands are responding by offering organic options and promoting their use of natural ingredients. In addition, subscription services for fruit and vegetable juices are gaining traction in South Africa. Consumers can sign up for weekly or monthly juice deliveries, receiving a selection of fresh juices delivered directly to their doorsteps. This trend caters to busy individuals seeking convenience and regular access to healthy beverages.

Supermarkets and hypermarkets are key players in the distribution of fruit and vegetable juices in South Africa. These large retail stores offer a wide variety of juice brands, flavours, and packaging options to cater to consumer preferences. Supermarkets and hypermarkets provide a convenient shopping experience where customers can find a diverse range of juices along with other grocery items. For instance, supermarket and hypermarket chains in South Africa include Shoprite, Pick n Pay, Spar, Woolworths, and more. In addition, online platforms are gaining popularity in South Africa as a distribution channel for fruit and vegetable juices. The convenience of online shopping allows consumers to browse and purchase juices from the comfort of their homes. For instance, online platforms in South Africa include Takealot, Woolworths Online, Checkers Sixty60, and more.

In the fruit and vegetable juice market in South Africa, various certifications are relevant for both manufacturers and the overall market. For instance, the South African National Standard (SANS) is the national standardisation body in South Africa. They develop and publish standards for various industries, including food and beverages. Manufacturers in the fruit and vegetable juice market may seek SANS certification to ensure compliance with specific quality and safety standards applicable to their products. Furthermore, Food Safety System Certification 22000 (FSSC 22000) is a globally recognised food safety management system that encompasses ISO 22000 and additional requirements specific to the food sector. This certification demonstrates that a company has implemented an effective food safety management system and is committed to ensuring the safety of its fruit and vegetable juice products. In addition, organic certification is important for fruit and vegetable juice manufacturers that use organically grown ingredients. Certification bodies such as Ecocert, the South African Organic Certification (SAOS), or the European Union Organic Certification can verify compliance with organic farming practises and the absence of synthetic pesticides or GMOs.

Start-ups:
• Juiced Co is a start-up that offers a range of cold-pressed fruit and vegetable juices. They use locally sourced ingredients and focus on creating flavours that are both delicious and nutritious. Juiced Co aims to promote a healthy lifestyle and provide consumers with convenient access to fresh juices.
• Greenheart Juice is a South African start-up that specializes in organic, cold-pressed juices. They offer a variety of fruit and vegetable blends that are made with high-quality, locally sourced produce. Greenheart Juice aims to provide consumers with a convenient way to incorporate more nutrients into their diets.
• The Juiced Kitchen is a start-up that focuses on creating freshly made fruit and vegetable juices and smoothies. They emphasize using seasonal, locally sourced ingredients to ensure freshness and flavour. The Juiced Kitchen aims to offer a healthy and refreshing beverage option to consumers.
• Veg + Juice Co is a start-up that specializes in cold-pressed vegetable juices. They offer a range of flavours that are made with fresh, locally grown vegetables. Veg + Juice Co aims to provide a convenient and nutritious option for consumers looking to incorporate more vegetables into their diets.
• The Juice Lab is a South African start-up that produces cold-pressed juices made from a combination of fruits and vegetables. They offer a variety of flavours and also provide customized juice cleanses. The Juice Lab aims to promote overall wellness and provide consumers with a convenient way to consume nutrient-rich juices.

Considered in this report
• Geography: South Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• South Africa Juice market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Fruit Juice
• Vegetable Juice
• Fruit and Vegetable Blend
• Nectar

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others (Cafes, Clubs, Restaurants, etc.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Fruit & Vegetable Juice industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.