The United Arab Emirates Fruit & Vegetable Juice market was valued at USD 305 Million in 2022, subscription-based juice services have gained popularity.
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In the United Arab Emirates hot climate, fruit and vegetable juices serve as a popular and refreshing way to stay hydrated and cool throughout the year. Juices are seen as a natural thirst quencher and a healthier alternative to sugary drinks. Furthermore, the United Arab Emirates has a rich heritage of traditional Arabian beverages that incorporate fruit and vegetable juices. Drinks like "Laban Ayran" (a yoghurt-based drink), "Qamar al-Din" (apricot juice), and "Tamarind Sharbat" are enjoyed by locals and visitors alike, often during special occasions and cultural festivals. Moreover, during the holy month of Ramadan, when Muslims fast from dawn to sunset, fruit and vegetable juices play a significant role in breaking the fast. Dates and fruit juices are traditionally consumed at Iftar (the evening meal), providing essential nutrients and hydration after a day of fasting. In addition to standalone juices, fruit and vegetable juices are often used as a base for traditional Middle Eastern drinks in the UAE. For instance, popular beverages like "Jallab" and "Tamarind Sharbat" incorporate fruit and vegetable juices along with other ingredients like rose water, herbs, and spices to create unique and refreshing flavours. Furthermore, several juice brands and establishments in the UAE actively engage in charity initiatives. They contribute a portion of their proceeds or partner with charitable organisations to support initiatives related to nutrition, hunger alleviation, and community welfare.
According to the research report "United Arab Emirates Fruit & Vegetable Juice Market Overview, 2028," published by Bonafide Research, the United Arab Emirates Fruit & Vegetable Juice market was valued at USD 305 Million in 2022. Subscription-based juice services have gained popularity in the UAE. Customers can sign up for regular deliveries of fresh fruit and vegetable juices, allowing them to maintain a consistent supply of healthy beverages at their convenience. Furthermore, with the widespread use of smartphones, several juice delivery apps have emerged in the UAE. These apps allow customers to browse a variety of fruit and vegetable juices, place orders, and have they delivered to their location, offering convenience and a wide selection of options. In addition to regular juice offerings, some juice bars in the UAE also offer juice-based desserts. These desserts incorporate fruit and vegetable juices into sweet treats like popsicles, sorbets, and smoothie bowls, providing a healthy and flavourful dessert option. Furthermore, malls in the UAE often have dedicated juice stations where shoppers can take a break and enjoy freshly made fruit or vegetable juice. These stations provide a convenient option for quick and nutritious refreshment while shopping.
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