The Saudi Arabia fruit & vegetable juice market is projected to reach market size USD 665.90 Billion by 2028, witnessing a shift towards plant-based diets.
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In Saudi Arabia, rapid urbanisation and changing lifestyles have led to a shift in dietary preferences. As people adopt busier routines, there is a greater demand for convenient and ready-to-consume beverages like fruit and vegetable juices. Furthermore, Saudi Arabia has a rich tradition of fruit-based beverages that have been enjoyed for centuries. Drinks like "Jallab" (made from dates, grape molasses, and rose water), "Tamarind Sharbat," and "Qamar al-Din" (apricot juice) are popular choices and often consumed during special occasions and cultural celebrations. Moreover, in Saudi Arabia, it is common to find fresh juice stalls and stands in local markets, shopping malls, and street corners. These stalls offer a variety of freshly squeezed fruit and vegetable juices, allowing people to enjoy a healthy and refreshing drink on the go. In addition, juice bars and cafes dedicated to serving fresh and healthy juices have gained popularity in Saudi Arabia. These establishments offer a wide range of fruit and vegetable juice options, including customised blends, detox juices, and wellness shots. Furthermore, during Ramadan, Saudi families often prepare a variety of fruit and vegetable juices at home to break their fast. It is common to find homemade juices like watermelon, cucumber, and mint juice, as well as blends of citrus fruits and other seasonal produce.
According to the research report "Saudi Arabia Fruit & Vegetable Market Overview, 2028," published by Bonafide Research, the Saudi Arabia fruit & vegetable juice market is projected to reach market size USD 665.90 Billion by 2028. Saudi Arabia is witnessing a shift towards plant-based diets, including an increased consumption of fruits and vegetables. This trend is driven by health concerns, environmental consciousness, and ethical considerations, leading to a higher demand for fruit and vegetable juices as part of plant-based lifestyles. Furthermore, juice subscription services are growing in popularity in Saudi Arabia. These services deliver fresh fruit and vegetable juices directly to consumers' homes on a regular basis, providing convenience and ensuring a continuous supply of healthy beverages. Moreover, there is a growing interest in do-it-yourself (DIY) juicing in Saudi Arabia. Consumers are investing in juicers and blenders to create their own custom juice blends at home, allowing them to control the ingredients and tailor the flavours to their liking. In addition, Saudi Arabian farmers are increasingly adopting smart farming technologies to optimise crop yields and resource efficiency. This includes the use of precision agriculture techniques, sensor-based irrigation systems, and data analytics to monitor and manage crop health and water usage.
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