Brazil Fruit and Vegetable Juice Market Overview, 2028

The fruit and vegetable juice market in Brazil is growing significantly. The growth of the market is attributed to the increasing demand for healthy and convenient beverages, rising health awareness, growing disposable income of consumer are propelling the market of Brazil. Brazil is a major producer of fruits and vegetables, and is the world's largest producer of oranges. The country has favourable climate and soil conditions for the cultivation of fruits and vegetables. The increasing consumption of fruit and vegetable juices in Brazil is driven by the rising health awareness among consumers. Fruit and vegetable juices are a good source of vitamins, minerals, and antioxidants, and are considered to be a healthy alternative to sugary drinks. Furthermore, functional juices are in demand among the Brazilians due to functional juices are fortified with vitamins, minerals and nutrients. They are becoming increasingly popular in Brazil as consumers are looking for ways to improve their heath and well- being. In addtion, companies in the fruit and vegetable juices industry in Brazil are investing in research and development to develop new products and improve existing products. This is being done to meet the changing needs of consumers and to stay ahead of the competition. Consumers in Brazil increasingly prefer natural fruit juices over processed juices. This is because natural fruit juices are considered to be healthier and more nutritious than processed juices. Natural fruit juices are made from fresh fruits, while processed juices are made from concentrate or powder.

According to the research report "Brazil Fruit & vegetable juice Market Overview, 2028," published by Bonafide Research, the Brazil fruit & vegetable juice market is projected to add more than USD 760 Million from 2023 to 2028. Brazilians are leading increasingly busy lifestyles, and are looking for convenient and healthy beverage options that they can consume on the go. Fruit and vegetable juices are a convenient and healthy option for consumers who are on the go. To ensure the freshness and durability of fruit and vegetable juice there are certain technologies are used. The use of high-pressure processing (HPP) to kill the harmful bacteria without using heat. HPP is a non-thermal processing method that uses high pressure to inactivate microorganisms. This method is becoming increasingly popular in the fruit and vegetable juice industry as it allows for the production of juices that are high in quality and nutrition. Furthermore, the use of extraction technologies to extract the juice from fruits and vegetables without heat. Extraction technologies such as supercritical CO2 extraction and microwave-assisted extraction allow for the production of juices that are high in quality and nutrition. In addition there is increasing use of aseptic packaging to extent the shelf life of juices. Aseptic packaging is a packaging method that uses heat to sterilize the packaging material and the juice. This method allow for the production of juices that have a long shelf life without the use of preservatives.

The government of Brazil regulates the production, sale, and distribution of fruit and vegetable juice through a number of laws and regulations. These regulations are designed to ensure the safety and quality of juice products for consumers. The main regulatory body responsible for fruit and vegetable juice in Brazil is the Ministry of Agriculture, Livestock and Food Supply (MAPA). MAPA is responsible for developing and enforcing regulations governing the production, processing, and labeling of juice products. he Juice Law (Law No. 8.910/94) establishes the basic requirements for the production, processing, and labeling of juice products in Brazil. The law requires that juice products be made from fresh fruits or vegetables and that they are free of contaminants. The Brazilian Food Code (ANVISA Resolution No. RDC 26/2015) establishes the general sanitary and hygienic requirements for the production, processing, and distribution of food products in Brazil. The code includes specific requirements for fruit and vegetable juice products.

Based on Product type, the market is segmented into Fruit Juice, Vegetable Juice, Fruit and Vegetable Blend, Nectar. Fruit juice is leading the market of fruit and vegetable juice with significant market share in Brazil. Abundance of Fresh Fruits: Brazil is known for its diverse and abundant fruit production. The country boasts a wide variety of tropical fruits such as orange, pineapple, passion fruit, acerola, guava, and many more. The availability of fresh, flavourful fruits makes it easier and more affordable for Brazilians to enjoy fruit juices. Brazilians recognize the nutritional benefits of consuming fruits and fruit juices. Fruit juices are rich in vitamins, minerals, and antioxidants, which are essential for maintaining good health. They are seen as a natural source of hydration and provide a convenient way to obtain essential nutrients. Brazil is a popular tourist destination known for its vibrant food culture. Tourists visiting Brazil often indulge in trying various tropical fruit juices as part of their culinary experience. This exposure to the diverse flavors and options available contributes to the popularity of fruit juices among both locals and tourists.

Based on Distribution channel the market is segmented into Hypermarket/ Supermarket, convenience stores, online and Others (Cafes, Clubs, Restaurants, Etc.).The Hypermarket/ Supermarket, plays a significant role in the development of fruit and vegetable juice market of Brazil and is dominating the market as well. Hypermarkets and supermarkets typically offer a wide variety of fruit and vegetable juices from different brands and suppliers. They have the space and resources to stock a large assortment of products, catering to different consumer preferences and demands. This wide product range gives consumers more choices and convenience when selecting their preferred juice. Due to their large scale of operations and bargaining power with suppliers, hypermarkets and supermarkets can negotiate better prices for the fruit and vegetable juices they sell. They can pass on these cost savings to consumers, offering competitive pricing compared to smaller retailers. This affordability attracts price-conscious customers and contributes to the dominance of these stores in the market. Many hypermarkets and supermarkets carry well-known national and international brands of fruit and vegetable juices. These brands have established a reputation for quality and consistency over time. Consumers often trust these brands and feel more confident purchasing their products from trusted retailers. These brand recognition and trust factors contribute to the dominance of hypermarkets and supermarkets in the market.



Considered in this report
• Geography: Brazil
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Brazil Fruit & Vegetable Juice market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Fruit Juice
• Vegetable Juice
• Fruit and Vegetable Blend
• Nectar

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others (Cafes, Clubs, Restaurants, etc.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Fruit & Vegetable Juice industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.