Australia Fruit and Vegetable Juice Market Overview, 2028

Fruit and vegetable juices have a significant role to play in the diet of all Australians, particularly in contributing to the recommended daily amount of fruit and vegetables. For juice, the Australian Dietary Guidelines state that an occasional 125ml glass of fruit juice with no added sugar is equivalent to one serve of fruit. Without juice, many children and adolescents would not consume their recommended daily intake of fruit. Fruit and vegetable juices are perceived as a convenient way to obtain essential vitamins, minerals, and antioxidants. They are often marketed as a source of nutrients and are associated with health benefits such as immune support, improved digestion, and increased energy levels. Fruit and vegetable juices come in a variety of flavors and combinations, offering consumers a range of options to suit their taste preferences. Manufacturers have introduced innovative blends and flavors, appealing to a broader consumer base and making juices more enjoyable to drink. Cold-pressed juices are made by extracting the juice from fruits and vegetables without using heat. This process helps to preserve the nutrients in the juice and makes it taste fresher. Cold-pressed juices are more expensive than traditional juices, but they are becoming increasingly popular as people become more aware of the health benefits of fresh juices. Furthermore, Consumers are becoming more aware of the environmental impact of their food choices. This is leading to a growing demand for sustainable fruit and vegetable juices. Sustainable juices are made from fruits and vegetables that are grown using environmentally friendly methods. They may also be packaged in recyclable or compostable materials.

According to the research report "Australia Fruit & vegetable juice Market Overview, 2028," published by Bonafide Research, the Australia fruit & vegetable juice market is expected to add more than USD 420 Million by 2028. Fruit and vegetable juices are rich in essential vitamins, minerals, and antioxidants. They are considered a convenient way to incorporate a variety of nutrients into one's diet. Juices provide a concentrated form of the natural goodness found in fruits and vegetables, making it easier to consume a wide range of nutrients in a single serving. Some consumers use fruit and vegetable juices as part of detoxification or cleansing programs. Juices are believed to help eliminate toxins from the body and support the body's natural detoxification processes. They are often consumed during specific cleanses or as part of a periodic detox routine. Fruits and vegetables are vital components of a vegan diet, providing essential nutrients like vitamin C, vitamin A, potassium, and fiber. Juices offer a concentrated form of these nutrients, making it easier for vegans to ensure they are meeting their daily requirements. By consuming fruit and vegetable juices, vegans can supplement their diet with a diverse range of nutrients found in plant-based foods. Fruit and vegetable juices serve as a versatile beverage and snack option for vegans. They can be enjoyed on their own, used as a base for smoothies, or incorporated into recipes. Juices provide hydration and can help satisfy cravings, while also contributing to the overall nutritional intake of vegans.

The Australian government has implemented several initiatives to promote the consumption of fruit and vegetable juice and encourage healthier eating habits among the population. The National Healthy School Canteens Program promotes healthy food and beverage choices in school canteens across Australia. The program encourages the availability of fruit and vegetable options, including juices, and sets guidelines for their inclusion in school menus. The Health Star rating system is a voluntary front-of-pack labeling scheme in Australia and New Zealand. It provides a visual representation of the nutritional profile of packaged food and beverages, including fruit and vegetable juices. The system helps consumers make informed choices and encourages the selection of healthier products, including those with higher fruit and vegetable content. The government supports the fruit and vegetable industry through initiatives such as research funding, grants, and industry development programs. These initiatives aim to improve production techniques, enhance supply chains, and ensure the availability of high-quality fruits and vegetables for processing into juices.

Based on product type, the market is divided into Fruit Juice, Vegetable Juice, Fruit and Vegetable Blend, Nectar. The fruit juice is significantly dominating the market of fruit and vegetable juice in Australia. Fruit juices have a long-standing presence in the Australian market and are deeply ingrained in the country's culinary culture. Fruit juices have been consumed for generations, and they are often associated with breakfast, snacks, and refreshment options. Fruit juices come in a wide range of flavors and blends, providing consumers with numerous options to suit their taste preferences. From classic flavors like orange and apple to exotic blends with tropical fruits, fruit juices offer a diverse range of choices that cater to individual preferences. While fruit juice does contain natural sugars, it is still perceived by many consumers as a healthier alternative to sugary soft drinks or artificially flavoured beverages. The presence of vitamins, minerals, and antioxidants in fruit juices, along with the association of fruits with a healthy diet, contributes to the perception that fruit juice is a nutritious choice.

In Australia, the fruit and vegetable juice market is divided into several distribution channels, including supermarkets and hypermarkets, convenience stores, online platforms, and other outlets such as cafes, clubs, and restaurants. The online platfroms are certainly gaining popularity among consumers to purchase fruit and vegetable juice in Australia and the online platforms are anticipated to gain highest CAGR in the near future. Online platforms often provide detailed product information, including ingredients, nutritional facts, and customer reviews. This information helps consumers make informed choices about the fruit and vegetable juices they wish to purchase, considering factors such as taste preferences, dietary requirements, and brand reputation. Several specialized online retailers focus on health foods, organic products, or specific dietary requirements. These platforms curate a selection of high-quality fruit and vegetable juices, catering to consumers seeking specific preferences such as organic, cold-pressed, or preservative-free options. Coles Online, Amazon Australia, Woolworths, Hello Fresh, The healthy mummy, Doorstep organics, Nourished life and many more.



Considered in this report
• Geography: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Australia Fruit & Vegetable Juice market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Fruit Juice
• Vegetable Juice
• Fruit and Vegetable Blend
• Nectar

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others (Cafes, Clubs, Restaurants, etc.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Fruit & Vegetable Juice industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.