India Fruit and Vegetable Juice Market Overview, 2028

In India, fruit and vegetable juices have been consumed for centuries as a natural and refreshing beverage. Ancient Ayurvedic texts mention the use of fruit and vegetable juices for their health benefits. Furthermore, freshly squeezed fruit juices, such as orange, watermelon, pomegranate, and lemon, are commonly sold as popular street drinks in India. These juices are often served with ice and a dash of black salt or chat masala for added flavour. Moreover, India's rich agricultural diversity allows for a wide range of fruit and vegetable juices. From mangoes, bananas, and guavas to spinach, bottle gourd, and bitter gourd, there is a vast variety of flavours available to explore. In addition, in India's scorching summer heat, fruit and vegetable juices are often used as cooling beverages. Drinks like sugarcane juice, tender coconut water, and watermelon juice are popular choices to beat the heat and stay hydrated. Furthermore, with a rise in fitness and weight management concerns, consumers in India are seeking beverages that can support their goals. Fruit and vegetable juices are seen as low-calorie options that can aid in weight management, provide hydration during workouts, and contribute to overall fitness. This focus on health and fitness drives the demand for juices as part of a balanced lifestyle.

According to the research report "India Fruit & vegetable juice Market Overview, 2028," published by Bonafide Research, the India fruit & vegetable juice market is expected to add around USD 915 Million by 2028. With the growing popularity of plant-based diets and the increasing number of people adopting vegan lifestyles, there is a rising demand for plant-based and vegan fruit and vegetable juices. Brands are focusing on highlighting their products' vegan status, avoiding animal-derived additives, and promoting the use of plant-based ingredients. Furthermore, with the availability of juicers and blenders in households, more consumers are opting for DIY juice blending at home. This trend allows individuals to customise their juice recipes, experiment with flavours, and have control over the freshness and quality of ingredients. Juice brands are providing inspiration, recipe ideas, and educational content to support this trend. Moreover, juice brands are forming partnerships with health and wellness influencers, fitness centres, gyms, and wellness retreats to promote their products. These collaborations involve joint marketing campaigns, sponsorship of wellness events, and product placement in health-focused establishments. The aim is to create brand visibility and position the juices as part of a healthy and active lifestyle. In addition to the increased focus on health and immunity, juice brands are incorporating immune-boosting ingredients such as turmeric, ginger, amla (Indian gooseberry), and citrus fruits into their products.

In India, the fruit and vegetable juice market is divided into various distribution channels, including supermarkets and hypermarkets, convenience stores, online platforms, and other outlets such as cafes, clubs, and restaurants. Supermarkets and hypermarkets are significant contributors to the distribution of fruit and vegetable juices in India. These large retail stores offer a wide range of juice brands, flavours, and packaging options to cater to consumer preferences. Supermarkets and hypermarkets provide a convenient shopping experience, allowing customers to explore and purchase juices along with other grocery items. For instance, supermarket and hypermarket chains in India include Big Bazaar, Reliance Fresh, D-Mart, Spencer's Retail, and more. In addition, online platforms have gained significant popularity in India as a distribution channel for fruit and vegetable juices. The convenience of online shopping allows consumers to browse and purchase juices from the comfort of their homes. Online platforms offer a wide range of juice brands, flavours, and packaging options, with the added benefit of doorstep delivery. For instance, online platforms in India include Amazon, Flipkart, Grofers, Bigbasket, and more.

In India, there are several events related to the fruit and vegetable juice industry, including The India Juice Summit is an annual conference and exhibition that focuses specifically on the fruit and vegetable juice industry in India. It brings together industry experts, manufacturers, suppliers, and professionals to discuss the latest trends, innovations, challenges, and opportunities in the juice sector. The event includes panel discussions, presentations, networking sessions, and an exhibition. Furthermore, Food Hospitality World (FHW) India is a leading trade show for the food and hospitality industry, where juice brands and manufacturers can showcase their products to a wide audience. The event attracts professionals from the foodservice, hotel, and catering sectors, providing an opportunity to connect with potential customers and partners. Moreover, the Organic World Congress is a global event focused on organic farming and sustainable agriculture. Juice brands that emphasise organic sourcing and sustainable practises can participate in this event to showcase their organic fruit and vegetable juices. The event brings together organic farmers, researchers, policymakers, and industry professionals from around the world.

Developments:
• Paper Boat - Vegetable Smoothies (2022): Paper Boat launched a range of vegetable smoothies that blend fruits and vegetables, providing a refreshing way to consume a combination of fruits like mango, pineapple, and guava with vegetables like beetroot, spinach, and carrot.
• Raw Pressery - Detox Shots (2022): Raw Pressery introduced a line of detox shots formulated with detoxifying ingredients such as turmeric, ginger, lemon, and aloe vera. These shots are designed to provide a concentrated boost of wellness and support detoxification.
• Tropicana - Essentials (2021): Tropicana launched the Tropicana Essentials range, offering fruit and vegetable juice blends that combine fruits like apple, orange, and pineapple with vegetables like beetroot, spinach, and carrot. The aim is to provide consumers with a convenient way to incorporate more fruits and vegetables into their diet.
• Paper Boat - Aamras (2021): Paper Boat introduced a variant of their popular Aamras (mango pulp) juice, providing consumers with the authentic and refreshing taste of ripe mangoes.



Considered in this report
• Geography: India
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• India Juice market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Fruit Juice
• Vegetable Juice
• Fruit and Vegetable Blend
• Nectar

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others (Cafes, Clubs, Restaurants, etc.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Fruit & Vegetable Juice industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.