Japan Fruit and Vegetable Juice Market Overview, 2028

Japan's fruits and vegetable juice market embraces the concept of seasonality. Seasonal flavors are highly anticipated and enjoyed by consumers, aligning with the country's appreciation for fresh and locally sourced produce. Limited-edition juices featuring seasonal ingredients create a sense of exclusivity and attract attention from customers. Functional beverages, including fruits and vegetable juices fortified with additional nutrients, are prevalent in Japan. These products are designed to address specific health concerns, such as boosting immunity, promoting digestion, or providing antioxidant benefits. This focus on functionality adds another layer of appeal to the market. Japan offers a wide range of fruit and vegetable juices, catering to diverse tastes and preferences. Traditional Japanese fruits like yuzu, mikan, and kabosu are popular choices, along with more common options like apple, orange, and grape. Additionally, unique blends and combinations are created to provide distinct flavors and health benefits. Japanese consumers have high expectations for product quality, and the fruits and vegetable juice market is no exception. Freshness and taste are paramount, and manufacturers often use high-quality, locally sourced ingredients. Cold-pressed juices, which are made without heat or oxidation, are particularly popular for their perceived nutritional value. Furthermore, Japan has a strong emphasis on health and wellness, and the consumption of fruits and vegetable juices is seen as an essential part of a healthy lifestyle. Japanese consumers have a high awareness of the nutritional benefits of these juices and their potential to improve overall well-being.

According to the research report "Japan Fruit & Vegetable Juice Market Overview, 2028," published by Bonafide Research, the Japan fruit & vegetable market was valued at USD 2.8 Billion in 2022. The rise of e-commerce platforms has had a significant impact on the fruits and vegetable juice market in Japan. Online shopping provides consumers with a convenient way to explore and purchase a wide variety of juices from different brands and regions. E-commerce platforms offer a broader selection and home delivery, catering to consumers' preferences and contributing to market growth. Japanese culture values tradition and this is reflected in the use of traditional ingredients in fruit and vegetable juices. There is a preference for incorporating native fruits, such as yuzu, mikan, and kabosu, into juice blends. Traditional ingredients are celebrated for their unique flavors, cultural significance, and connection to the local heritage. Furthermore, Japan has a long-standing tradition of aesthetic presentation, known as "wabi-sabi." This principle extends to fruit and vegetable juice, where there is an emphasis on visually appealing presentations. Juice bottles and packaging are often designed to showcase the vibrant colors of the juices, creating an attractive and enticing product. In addition, Japan has a rich tea culture, particularly with green tea (matcha). This culture of tea consumption has influenced the broader beverage culture in Japan, including fruit and vegetable juices. Green tea is often used as a base or flavoring for juice blends, adding a unique twist and benefiting from the perceived health benefits associated with green tea.

According to the product type, the market is segmented into include Fruit Juice, Vegetable Juice, Fruit and Vegetable Blend, Nectar. The Vegetable juice is gaining popularity among Japanese consumers and is anticipated to gain highest CAGR of the market in the upcoming time frame as well. Japanese consumers are known for their emphasis on health and wellness. Vegetable juices are perceived as a nutritious and convenient way to incorporate essential vitamins, minerals, and antioxidants into the diet. They are seen as a way to support a balanced and healthy lifestyle. Vegetable juices in Japan are often blended with fruits or other flavor-enhancing ingredients to improve the taste. This helps overcome any potential aversions to the naturally earthy or bitter flavors of certain vegetables. The balanced and refreshing taste profiles of vegetable juice blends make them more appealing to Japanese consumers. Japanese culture emphasizes the importance of good digestive health. Vegetable juices are believed to aid digestion and promote overall gut health. They are often consumed as part of a cleansing or detox regimen or to maintain a healthy digestive system. Traditional Japanese cuisine, such as washoku, features a significant amount of vegetables. The cultural emphasis on vegetables and their health benefits has likely contributed to the acceptance and popularity of vegetable juices in Japan.

The Japanese government has established rules and regulations to ensure the safety, quality, and labeling of fruit and vegetable juices. These regulations are designed to protect consumer health, provide accurate information to consumers, and maintain industry standards. The Food Sanitation Act is the primary legislation governing food safety in Japan, including fruit and vegetable juices. It sets standards for food safety, hygiene, and labeling requirements. Under this act, fruit and vegetable juices must meet specific quality standards and undergo testing for harmful substances, such as pesticide residues and contaminants. The use of additives and preservatives in fruit and vegetable juices is regulated in Japan. Only approved additives can be used in limited quantities, and their usage must comply with the specified regulations. The MHLW determines the permitted additives and their respective maximum levels. Japan Agricultural Standards (JAS) certification is a voluntary certification system that ensures the quality and authenticity of agricultural products, including fruits and vegetables. While not specifically for juices, JAS certification can provide assurance to consumers regarding the origin and quality of the fruits and vegetables used in juice production.

Supermarket and hypermarket are key part for distributing fruit and vegetable juice in Japan, Supermarkets and hypermarkets dedicate significant shelf space to fruit and vegetable juices, prominently displaying them in refrigerated sections or specialized beverage aisles. This visibility increases the chances of customers noticing and purchasing these products. These stores also use promotional activities, such as discounts, bundle offers, or loyalty programs, to attract customers and encourage juice sales. Supermarkets and hypermarkets provide opportunities for customers to sample fruit and vegetable juices before making a purchase. This allows consumers to experience the taste and quality of the juices first-hand. Additionally, these stores offer a sensory shopping experience where customers can visually inspect the products, read labels, and compare different options. Supermarkets and hypermarkets often have in-store cafes or food courts that offer freshly prepared juices or juice blends. This further promotes the consumption of fruit and vegetable juices and creates a link between the juice category and other food and beverage offerings in the store. Some of the main supermarkets and hypermarkets in Japan that distribute fruit and vegetable juice include, Aeon, Ito-Yokado, Seiyu, Don Quijote, Tokyu Store, Maruetsu, York Mart, Life Supermarket, Yaoko Supermarket, Inageya Supermarket, Ion Supercenter.



Considered in this report
• Geography: Japan
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Japan Fruit & Vegetable Juice market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Fruit Juice
• Vegetable Juice
• Fruit and Vegetable Blend
• Nectar

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others (Cafes, Clubs, Restaurants, etc.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Fruit & Vegetable Juice industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.