The China fruit & vegetable juice market is expected to reach market size USD 32.50 Billion by 2028, willing to pay for premium quality juices.
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China is making a shift toward healthy food, there is a growing Chinese customer segment looking for healthy products. There is a growing number of young white-collar Chinese residing in tier 1-3 cities that are willing to spend a premium for healthier product. This trend has impacted the Chinese juice market as consumers are more and more interested in healthier drinks. Consequently, sales of pure juice and juice with less additives have been growing at a fast pace. Juice brands have recently started to adapt their offer by developing new high concentrated based products and advertising their health benefits. The fruit and vegetables juice market in China is expected to continue its’ upwards trend as Chinese consumers are taking more interest in healthy living. Low concentration juice sales in China have peaked in 2013 and have stagnated ever-since. While exports are still on the rise, domestic consumption has languished. The juice market in China is slowly shifting towards NFC and pure juice products. There is a growing demand for premium and exotic fruit and vegetable juices in China. Consumers are willing to pay a higher price for juices made from unique or rare ingredients, such as acai berries, pomegranates, kale, and other superfoods. Some of the most preferred fruit and vegetable juices among people in China include apple juice, orange juices, mango juice, watermelon juice, carrot juice, tomato juice.
According to the research report "China Fruit & Vegetable Juice Market Overview, 2028," published by Bonafide Research, the China fruit & vegetable juice market is expected to reach market size USD 32.50 Billion by 2028. The climate determines the suitable regions for growing different types of fruits and vegetables. China has a wide range of climates, from subtropical in the south to temperate and cold in the north. This diversity allows for the cultivation of a variety of fruits and vegetables throughout the country. The availability of a diverse range of fruits and vegetables contributes to the production of a wide selection of fruit and vegetable juices. Climate also affects the seasonal availability of fruits and vegetables. Certain fruits and vegetables have specific growing seasons, and their availability in the market is influenced by climatic conditions. For example, citrus fruits like oranges and tangerines are abundant during the winter season, while watermelons and berries are more readily available in the summer. Seasonal availability influences the production and availability of fruit and vegetable juices in the market.
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