The USA fruit & vegetable juice market is expected to add more than USD 11.30 Billion from 2023 to 2028, driving changing lifestyle and eating habits.
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The United States fruit and vegetable juice market is expected to grow significantly. The growth of the market is attributed to the increasing demand for healthy beverages, rising awareness about the nutritional benefits of fruit and vegetable juices, and the growing popularity of ready-to-drink juices. Fruit and vegetable juices are a good source of vitamins, minerals, and antioxidants, which are essential for maintaining good health. They are also low in calories and fat, and they can help to improve digestion, boost immunity, and reduce the risk of chronic diseases such as heart disease, stroke, and cancer. The change in lifestyle and eating habits are also contributing to the market growth of United States. Furthermore, Consumers are increasingly leading busy lifestyles and they are looking for convenient and healthy food and beverage options. Fruit and vegetable juices are a good option for consumers who are looking for a quick and easy way to get their daily dose of fruits and vegetables. Growing consumer preference for organic and natural products is also a major driver of the market. Consumers are increasingly looking for products that are made with organic and natural ingredients. Fruit and vegetable juices that are made with organic and natural ingredients are a good option for consumers who are looking for healthy and sustainable products. The most preferred fruit juice among people of the United States is orange juice. According to the U.S. Department of Agriculture, orange juice is the most popular fruit juice in the country. Orange juice is a good source of vitamin C, potassium, and folate, and it is low in calories and fat. It is also a good source of antioxidants, which can help to protect the body against damage from free radicals. Other popular fruit juices in the United States include apple juice, grape juice, and cranberry juice.
According to the research report "USA Fruit & vegetable juice Market Overview, 2028," published by Bonafide Research, the USA fruit & vegetable juice market is expected to add more than USD 11.30 Billion from 2023 to 2028. There is a wide variety of fruit and vegetable juices available in the United States, from classic favourites like orange juice and apple juice to more exotic options like pomegranate juice and carrot juice. This variety allows people to find juices that they enjoy and that meet their individual dietary needs. The cold pressed juices gained popularity due to their perceived health benefits. The extraction method involves using hydraulic pressure to extract juice from fruits and vegetables without generating heat, which is believed to help retain more nutrients and enzymes. The changing seasons and availability of seasonal fruits and vegetables can drive the demand for juices. People often seek out seasonal produce for its freshness, flavour, and nutritional benefits. Juices made from seasonal ingredients are often seen as more appealing and in sync with consumer preferences. Functional juices that offer specific health benefits or include added nutrients and boosters gained popularity. Examples include juices with added probiotics, collagen, adaptogens, or superfood ingredients like turmeric or ginger. With a growing focus on reducing sugar consumption, there has been an increasing demand for juices with reduced or no added sugars. Consumers are looking for healthier alternatives without compromising on taste. Furthermore, Juices and blends that prioritize vegetables, particularly leafy greens and cruciferous vegetables, gained popularity. Consumers are looking to increase their intake of vegetables and incorporate them into their daily routines through juices.
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