United States (USA) Fruit and Vegetable Juice Market Overview, 2028

The United States fruit and vegetable juice market is expected to grow significantly. The growth of the market is attributed to the increasing demand for healthy beverages, rising awareness about the nutritional benefits of fruit and vegetable juices, and the growing popularity of ready-to-drink juices. Fruit and vegetable juices are a good source of vitamins, minerals, and antioxidants, which are essential for maintaining good health. They are also low in calories and fat, and they can help to improve digestion, boost immunity, and reduce the risk of chronic diseases such as heart disease, stroke, and cancer. The change in lifestyle and eating habits are also contributing to the market growth of United States. Furthermore, Consumers are increasingly leading busy lifestyles and they are looking for convenient and healthy food and beverage options. Fruit and vegetable juices are a good option for consumers who are looking for a quick and easy way to get their daily dose of fruits and vegetables. Growing consumer preference for organic and natural products is also a major driver of the market. Consumers are increasingly looking for products that are made with organic and natural ingredients. Fruit and vegetable juices that are made with organic and natural ingredients are a good option for consumers who are looking for healthy and sustainable products. The most preferred fruit juice among people of the United States is orange juice. According to the U.S. Department of Agriculture, orange juice is the most popular fruit juice in the country. Orange juice is a good source of vitamin C, potassium, and folate, and it is low in calories and fat. It is also a good source of antioxidants, which can help to protect the body against damage from free radicals. Other popular fruit juices in the United States include apple juice, grape juice, and cranberry juice. According to the research report "USA Fruit & vegetable juice Market Overview, 2028," published by Bonafide Research, the USA fruit & vegetable juice market is expected to add more than USD 11.30 Billion from 2023 to 2028. There is a wide variety of fruit and vegetable juices available in the United States, from classic favourites like orange juice and apple juice to more exotic options like pomegranate juice and carrot juice. This variety allows people to find juices that they enjoy and that meet their individual dietary needs. The cold pressed juices gained popularity due to their perceived health benefits. The extraction method involves using hydraulic pressure to extract juice from fruits and vegetables without generating heat, which is believed to help retain more nutrients and enzymes. The changing seasons and availability of seasonal fruits and vegetables can drive the demand for juices. People often seek out seasonal produce for its freshness, flavour, and nutritional benefits. Juices made from seasonal ingredients are often seen as more appealing and in sync with consumer preferences. Functional juices that offer specific health benefits or include added nutrients and boosters gained popularity. Examples include juices with added probiotics, collagen, adaptogens, or superfood ingredients like turmeric or ginger. With a growing focus on reducing sugar consumption, there has been an increasing demand for juices with reduced or no added sugars. Consumers are looking for healthier alternatives without compromising on taste. Furthermore, Juices and blends that prioritize vegetables, particularly leafy greens and cruciferous vegetables, gained popularity. Consumers are looking to increase their intake of vegetables and incorporate them into their daily routines through juices.

There has been a significant increase in health and wellness consciousness among consumers in the United States. Many people are seeking ways to improve their overall well-being and incorporate healthier food and beverage options into their diets. Fruits and vegetable juices are perceived as nutritious choices, providing essential vitamins, minerals, and antioxidants. Furthermore, the growing popularity of plant-based diets and the increasing number of people adopting vegetarian or vegan lifestyles have contributed to the demand for fruits and vegetable juices. These juices offer a convenient and tasty way to consume a variety of plant-based nutrients. Social media platforms and influencers play a role in promoting healthy lifestyles and wellness trends. Influencers often share their experiences with fruit and vegetable juices, creating awareness and influencing consumer preferences. Based on product type includes, Fruit Juice, Vegetable Juice, Fruit and Vegetable Blend, Nectar. The fruit juice is dominating the market of fruit and vegetable juice in United States. Fruit juice generally has a sweeter and more palatable taste compared to vegetable juice. The natural sugars present in fruits make them more appealing to consumers, especially those with a sweet tooth. This preference for sweet flavors has contributed to the dominance of fruit juices in the market. Furthermore, : Fruit juices are often perceived as healthier or more nutritious compared to vegetable juices. While both types can provide essential vitamins and minerals, fruits are often associated with antioxidants, vitamin C, and other beneficial compounds. This perception has influenced consumer choices and driven the demand for fruit juices as a perceived healthier option. In addition, Fruit juices offer greater versatility and mix ability in various culinary applications and drink recipes. They can be easily combined with other ingredients, such as water, milk, to create a wide range of beverages. This versatility has made fruit juices more popular for use in smoothies, cocktails, and as mixers. On the other hand the vegetable juice is expected to grow with highest CAGR during the forecast in United States. Supermarket/Hypermarket plays significant role in distribution of fruit and vegetable juice in United States. Some well-known supermarket and hypermarket chains in the United States that distribute fruit and vegetable juice include, Wallmart, Kroger, Target, Costo Wholesale, Safeway and Publix. Hypermarkets and supermarkets offer a diverse range of products, including a vast selection of fruit and vegetable juices. They typically carry both national and private-label brands, providing consumers with numerous options to choose from. Hypermarkets and supermarkets are highly accessible to consumers, with numerous locations across the country. They are often situated in easily reachable areas, making it convenient for customers to purchase fruit and vegetable juices during their regular grocery shopping trips. Hypermarkets and supermarkets are known for being one-stop shopping destinations. In addition to fruit and vegetable juices, they offer a wide array of groceries, household items, and other products. This convenience attracts consumers who prefer to fulfil multiple shopping needs in a single location.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: USA • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • USA Fruit & Vegetable Juice market with its value and forecast along with its segments • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Fruit Juice • Vegetable Juice • Fruit and Vegetable Blend • Nectar

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By Distribution Channel • Supermarkets/Hypermarkets • Convenience Stores • Online • Others (Cafes, Clubs, Restaurants, etc.) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Fruit & Vegetable Juice industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.