South Africa Sake Market Overview, 2028

The sake market in South Africa is characterised by a blend of tradition and innovation, as consumers and industry players strive to explore and create unique experiences with this traditional Japanese beverage. The increasing popularity of Japanese cuisine, including sushi and other traditional dishes, has led to heightened curiosity and interest in sake. Additionally, the growing influence of Japanese pop culture, such as anime and manga, has created a fascination for all things Japanese, including sake. Sake embodies the rich cultural heritage of Japan and has become a symbol of Japanese tradition in South Africa. It is often associated with Japanese cuisine and is enjoyed on various occasions, from formal ceremonies to casual gatherings. The cultural significance of sake has contributed to its allure and growing popularity among South African consumers seeking a taste of Japan.

According to the research report "South Africa Sake Market Overview, 2028," published by Bonafide Research, the South Africa Sake market is expected to add more than 91 million by 2028. A craft sake movement has emerged in South Africa, with regional producers experimenting with various brewing methods, ingredients, and flavour characteristics. Similar to the worldwide craft beverage revolution, customers are increasingly looking for handmade, small-batch goods that have distinctive qualities. Sake is also used in mixology and cocktail culture in South Africa. Bartenders and mixologists are incorporating sake into innovative cocktail recipes, creating unique and refreshing beverages that showcase the versatility of this traditional Japanese beverage. Sake-based cocktails often feature a blend of fresh fruits, herbs, and other spirits to create intriguing flavour combinations. Additionally, sake is used as a culinary ingredient in South African kitchens. It is used in traditional Japanese cooking techniques, such as teriyaki sauces, simmered dishes, and marinades, to add depth and umami flavours. Sake is also used in sauces, dressings, and glazes to enhance the taste of various dishes, including seafood, poultry, and vegetables.

There are many types of sake on the South African market. Such as Junmai, Honjozo, Ginjo, Daiginjo, Nigori, Futsu-shu, and Yamahai. In which Junmai is preferred more by South African consumers. Working professionals with refined palates and a preference for high-quality goods make up the age group of working professionals (20–40 years). They might enjoy drinking expensive sake varieties with complex flavours and a more refined drinking experience, such as Daiginjo or aged sake (Koshu). Japanese and Asian grocery stores often stock a variety of Japanese products, including sake. Some examples of Japanese grocery stores in South Africa include Yamakawa Supermarket in Johannesburg and Gochiso Japanese Deli in Cape Town. With the growing interest in sake, educational initiatives and certifications have emerged in South Africa. Sake sommelier courses and training programmes are being offered to professionals in the food and beverage industry, equipping them with in-depth knowledge of sake production, styles, and proper serving techniques.

Importers and distributors need to adhere to specific requirements and guidelines established by the South African Revenue Service (SARS) and the National Liquor Authority (NLA) to legally import, distribute, and sell sake in the country. Sake producers and distributors need to comply with guidelines set by advertising regulatory bodies, such as the Advertising Standards Authority of South Africa (ASA), to ensure that their marketing activities adhere to the applicable regulations. Sake festivals are organised in major cities across South Africa, showcasing a wide range of sake brands and offering tasting opportunities. The sake market in South Africa is a dynamic and evolving landscape driven by the curiosity of consumers, the influence of Japanese cuisine, and the efforts of industry players. It offers a blend of tradition and innovation, providing opportunities for both local and international sake producers to showcase their offerings and contribute to the rich tapestry of South Africa's culinary world. As South Africans continue to explore and appreciate the complexities of sake, the market holds immense potential for growth, creativity, and the creation of memorable drinking experiences.

Considered in this report
• Geography: South Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• South Africa Sake market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Types
• Junmai
• Ordinary sake
• Honjozo
• Junmai Ginjo
• Ginjo
• Junmai Daiginjo

By Age Group
• 40-60 Years Old
• 20-40 Years Old
• Above 60 Years Old

By Price Range
• Low
• Premium
• Medium

By Application
• Commercial Use
• Home Use

By Distribution Channel
• On-trade
• Off-trade

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sake industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.