United Kingdom (UK) Sake Market Overview, 2028

The United Kingdom's sake market has been growing steadily, fuelled by an increasing interest in Japanese cuisine and culture. Sake has gained popularity among British consumers due to the expanding interest in Asian flavours and the rise of sushi and other Japanese dishes. The demand for premium and artisanal sake has been on the rise, driven by a desire for unique and high-quality beverages. In the UK, consumers can find a wide range of sake types, including junmai, honjozo, ginjo, daiginjo, and nigori. Each type has its own distinct characteristics and flavour profiles, offering options for various taste preferences. There is a growing appreciation for premium and high-quality sake in the UK market. Consumers are seeking out artisanal and craft sakes that are made using traditional brewing methods and high-quality ingredients.

According to the research report "United Kingdom Sake Market Overview, 2028," published by Bonafide Research, the United Kingdom Sake market is projected to reach a market size of more than USD 297 million by 2028. Premium sakes, such as junmai and daiginjo, are often favoured for their refined flavours and complexity. Sake is commonly enjoyed with Japanese cuisine, including sushi, sashimi, tempura, and grilled dishes. However, there is also a growing interest in pairing sake with international cuisines, such as European and fusion dishes, as consumers discover the versatility of sake in complementing a wide range of flavours. Middle-aged adults (30–60 years old) have varying levels of exposure to sake depending on their personal interests and experiences. Some in this age group may have discovered sake through dining experiences at Japanese restaurants or cultural events. They may enjoy exploring different sake varieties and appreciate the craftsmanship and quality associated with premium sakes. Gekkeikan, Hakutsuru, and Tatenokawa are premium sake brands that focus on producing high-quality sakes using traditional brewing methods.

Sake is becoming more widely available in the United Kingdom, and it is gaining popularity among those seeking new and unique drinking experiences. Sake bars and restaurants have emerged in major cities like London, Manchester, and Birmingham. These establishments offer a curated selection of sake and often provide customers with knowledgeable staff who can guide them through the different types and flavours available. With the availability of sake in specialty stores and online platforms, consumers in the UK can also enjoy sake in the comfort of their own homes. Sake is often sold in various bottle sizes, from individual servings to larger bottles suitable for sharing. Sake is commonly served in Japanese restaurants and bars across the UK. It is often paired with traditional Japanese cuisine, such as sushi, sashimi, and tempura. Hotels, event venues, and catering services may include sake as part of their beverage offerings, providing guests with a unique and cultural experience. Sake is also enjoyed by individuals for personal consumption at home. It can be purchased from specialty stores, online platforms, or even supermarkets.

Sake bottles sold in the UK must comply with labelling requirements set by the Food Standards Agency (FSA) and Trading Standards. Sake education programmes, such as sake sommelier courses, have become available in the UK. Hyper Japan is a popular annual event that celebrates Japanese culture in London, UK. The festival features a dedicated section called "Sake Experience," which focuses on sake appreciation and education. The sake market in the UK is dynamic and evolving, driven by a growing consumer base interested in exploring and appreciating the flavours, culture, and versatility of sake. The market offers a wide range of options, educational opportunities, and cultural experiences that contribute to its continued growth and popularity.

Considered in this report
• Geography: United Kingdom
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• United Kingdom Sake market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Types
• Junmai
• Ordinary sake
• Honjozo
• Junmai Ginjo
• Ginjo
• Junmai Daiginjo

By Age Group
• 40-60 Years Old
• 20-40 Years Old
• Above 60 Years Old

By Price Range
• Low
• Premium
• Medium

By Application
• Commercial Use
• Home Use

By Distribution Channel
• On-trade
• Off-trade

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sake industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.