Australia Sake Market Overview, 2028

The popularity of Sake in Australia is on the rise and there is a cultural shift catering towards specialized sake enthusiasts, as compared to gourmet beer devotees or wine connoisseurs strong indicators of this emerging popularity include the influx of sake restaurants and bars nationwide and the surfacing of "Sake sommeleirs". The most common sake preferred in Australia are, Junmai, Junmai Ginjo & Junmai Daiginjo sake. Australia has a vibrant and diverse culinary scene, with a wide range of international cuisines available. As people become more adventurous with their food choices, they are seeking out new and unique flavors. Sake provides a distinct taste experience that complements various dishes, making it an appealing choice for those looking to enhance their dining experiences. There is a growing interest in craft sake in Australia. Craft sake refers to sakes made by smaller, independent breweries that focus on quality and innovation. These breweries experiment with different rice varieties, yeast strains, and brewing techniques to create unique and distinctive sakes. Craft sake appeals to consumers looking for new and exciting flavor profiles. Sake is increasingly being recognized as a versatile beverage for food pairing. While it has long been associated with sushi and Japanese cuisine, Australians are now exploring the pairing of sake with a wider range of dishes. Sake's complex flavors and acidity can complement a variety of cuisines, including seafood, grilled meats, and even cheese and desserts. Sake sommeliers and enthusiasts are actively promoting sake as a suitable accompaniment to different types of food. According to the research report "Australia Sake Market Overview, 2028," published by Bonafide Research, the Australia Sake market was valued more than USD 200 Million in 2022. Australia has seen a surge in interest and appreciation for Japanese culture, including its cuisine, fashion, art, and traditions. As Australians become more exposed to Japanese culture, there is a natural curiosity to explore and experience different aspects of it, including sake. Australians have developed increasingly diverse and adventurous palates, seeking out new and unique flavor experiences. Sake, with its distinct taste profile and versatility, offers a different drinking experience compared to traditional Western alcoholic beverages. This diversification of palates has contributed to the rising demand for sake. The availability of sake in Australia has significantly improved in recent years. More specialty stores, bars, and restaurants are offering a diverse selection of sake options, allowing consumers to explore and experiment with different styles and brands. Additionally, educational initiatives such as sake tastings, workshops, and events have increased awareness and knowledge about sake among Australians, making it more accessible and appealing. Sake cocktails have gained popularity as a creative and refreshing twist on traditional cocktails. Mixologists and bartenders in Australia are experimenting with sake as a base ingredient, combining it with various spirits, fruits, herbs, and other flavors to create innovative and unique sake-based cocktails. This trend adds a modern and inventive element to the consumption of sake. Similar to wine and craft beer subscriptions, sake subscription services have emerged in Australia. These services deliver a curated selection of sake bottles to subscribers on a regular basis, allowing them to explore different styles and brands conveniently. Sake subscription services provide an opportunity for consumers to expand their sake knowledge and palate at their own pace.

In Australia, one major event where sake is consumed prominently is the annual Cherry Blossom Festival. The Cherry Blossom Festival is a celebration of Japanese culture and the blooming of cherry blossoms, known as sakura. The festival usually takes place in various cities across Australia, including Sydney, Melbourne, and Brisbane, during the spring season. During the Cherry Blossom Festival, sake is often showcased and enjoyed as a significant part of Japanese culinary traditions. The festival typically features sake tastings, sake appreciation sessions, and sake pairing events where attendees can sample a variety of sake offerings from different breweries. Sake producers and importers also participate in the festival, presenting their products and educating visitors about the different styles and characteristics of sake. The Cherry Blossom Festival provides a festive and immersive environment for attendees to experience Japanese culture, including the enjoyment of sake. It offers an opportunity for both enthusiasts and those curious about sake to explore its flavors, learn about its production, and appreciate its place in Japanese traditions. The product type includes, Junmai, Ordinary sake, Honjozo, Junmai Ginjo, Ginjo, Junmai Daiginjo. The Junmai Sake is preferred choice among Australian and is significantly dominating the market as well. Junmai Sake is often associated with traditional Japanese brewing methods and a focus on simplicity and purity. Australian consumers who appreciate authenticity and traditional craftsmanship may be drawn to Junmai Sake for its adherence to these principles. The desire for an authentic Sake experience can drive the popularity of Junmai Sake in the Australian market. Junmai Sake's versatility in food pairing is another factor contributing to its popularity. Australian cuisine is diverse, and Junmai Sake's flavor profile can complement a wide range of dishes, including seafood, Asian cuisine, and fusion dishes. The ability to enhance dining experiences by harmonizing with different flavors can make Junmai Sake an appealing choice for Australian consumers. The low range is significantly leading the market of Sake in Australia. The low price range of Sake makes it more accessible to a wider consumer base. Sake in the lower price range is often more affordable and can attract price-conscious consumers who are looking for value for their money. This affordability factor can contribute to the popularity and dominance of the low-price segment in the Sake market. Sake in the lower price range may be more widely available in retail stores, supermarkets, and online platforms. This wider distribution and accessibility make it easier for consumers to purchase low-price Sake, further contributing to its dominance in the market.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: Australia • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Australia Sake market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Types • Junmai • Ordinary sake • Honjozo • Junmai Ginjo • Ginjo • Junmai Daiginjo

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By Age Group • 40-60 Years Old • 20-40 Years Old • Above 60 Years Old By Price Range • Low • Premium • Medium By Application • Commercial Use • Home Use By Distribution Channel • On-trade • Off-trade The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sake industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.