Japan Sake Market Overview, 2028

Sake is a cornerstone of Japan's cultural and gastronomic heritage and one which is progressively more well-Known and appreciated internationally. The popularity of Sake in Japan is experiencing an increase in the coming years. The popularity gained by this drink has resulted from a variety of factors such as the taste and product variations. In recent decades, premium sake has been gaining popularity. Premium sake differentiates itself in the quality of the ingredients and the efforts put into the production process. In recent years, there has been a growing interest in traditional and artisanal sake. This trend has led to a renewed appreciation for sake among younger generations in Japan. Many people are becoming more curious about the rich cultural heritage associated with sake production and are seeking unique, high-quality drinking experiences. Traditional sake production methods are being combined with innovative techniques to create new and unique flavors. Brewers are experimenting with different ingredients, aging processes, and fermentation methods to produce sakes that cater to a broader range of tastes. This diversification has attracted a wider consumer base and increased the appeal of sake. Sake has gained popularity not only within Japan but also internationally. Export efforts have been successful in promoting sake as a premium beverage worldwide. The Japanese government and sake industry have actively supported exports, leading to increased demand and consumption of sake in various countries. This export success has further contributed to the growth of the sake industry in Japan.

According to the research report "Japan Sake Market Overview, 2028," published by Bonafide Research, the Japan Sake market is anticipated to reach size of more than USD 3.7 Billion by 2028. Sake remains a popular alcoholic beverage in Japan, with a significant domestic market. The consumption of sake in traditional settings, such as izakayas (Japanese pubs) and during formal occasions like ceremonies and festivals, contributes to its steady demand. The cultural significance and deep-rooted tradition of sake consumption play a crucial role in driving its market within Japan. There has been a growing trend toward premiumization in the sake market, with consumers seeking high-quality, refined products. This shift has led to an increased demand for premium and artisanal sakes, which are often, produced using traditional brewing methods and showcase unique regional flavors. Consumers are willing to pay higher prices for these premium offerings, driving market growth. Sake's popularity is not limited to Japan alone. It has gained recognition and appreciation globally, leading to an increase in international demand. This growing export market has provided a significant boost to the overall sake industry in Japan. The appeal of Japanese cuisine and culture, along with the efforts of exporters and trade organizations, has helped promote sake as a premium and authentic Japanese product in various countries. The increasing number of tourists visiting Japan has had a positive impact on the sake market. Many tourists are eager to explore traditional Japanese food and beverages, including sake. Sake breweries have capitalized on this opportunity by offering brewery tours, tastings, and educational experiences, allowing tourists to learn about the brewing process and develop an appreciation for sake. This exposure has resulted in increased consumption and souvenir purchases among tourists, contributing to market growth.

Based on the product type, the market includes, Junmai, Ordinary sake, Honjozo, Junmai Ginjo, Ginjo, Junmai Daiginjo. Junmai Ginjo is projected to register highest CAGR of the market in Japan. Junmai Ginjo Sake represents a premium category within the Sake market. It is known for its refined flavors, delicate aromas, and high-quality production methods. As consumers' tastes and preferences evolve, there may be a growing demand for more sophisticated and premium Sake options, leading to the projected high CAGR for Junmai Ginjo Sake. Junmai Ginjo Sake is often associated with craftsmanship and the use of high-quality ingredients. This can appeal to consumers who appreciate the artistry and dedication involved in producing Sake. As consumers become more interested in the stories behind the products they consume, the projected growth of Junmai Ginjo Sake could be driven by the desire for artisanal and handcrafted beverages.

The Japanese government has been actively promoting sake exports through various initiatives. The Ministry of Agriculture, Forestry, and Fisheries (MAFF) has established the "JETRO/TTPP Sake Export Promotion Project" in collaboration with the Japan External Trade Organization (JETRO) and the Trade Tie-up Promotion Program (TTPP). This project provides support and guidance to sake producers to enter international markets, including export seminars, business matching events, and participation in trade fairs. The government introduced the "Geographic Indication (GI) System" for sake in 2018. This system aims to protect and promote regional sake brands by designating specific geographical regions for sake production. By certifying the origin and quality of sake, the GI system helps consumers identify and appreciate regional variations and encourages the consumption of local sake. The government supports sake competitions and awards that recognize excellence in sake production. One notable competition is the "Annual Japan Sake Awards" organized by the National Research Institute of Brewing. These competitions help raise awareness about high-quality sakes, promote healthy competition among breweries, and encourage continuous improvement in sake production. The government also supports the "Sake Day" celebration held on October 1st each year to commemorate the start of the sake brewing season.

The price range of Japan Sake market includes, Low, premium and medium. The premium range is anticipated to grow at fastest growth rate in the market of Japan. Premium Sake often represents the pinnacle of craftsmanship and traditional brewing techniques. Consumers in Japan, are increasingly valuing products that reflect artisanal skill and attention to detail. Premium Sake is crafted with high-quality ingredients, polished rice, and meticulous brewing processes, showcasing the expertise and craftsmanship of the brewers. Premium Sake is associated with higher quality standards. It is made with carefully selected rice varieties, often using specialized brewing methods. The focus on quality extends to every stage of production, including rice milling, yeast selection, fermentation, and aging.



Considered in this report
• Geography: Japan
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Japan Sake market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Types
• Junmai
• Ordinary sake
• Honjozo
• Junmai Ginjo
• Ginjo
• Junmai Daiginjo

By Age Group
• 40-60 Years Old
• 20-40 Years Old
• Above 60 Years Old

By Price Range
• Low
• Premium
• Medium

By Application
• Commercial Use
• Home Use

By Distribution Channel
• On-trade
• Off-trade

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sake industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.