United States (USA) Sake Market Overview, 2028

The sake market in United States is growing significantly. The growth of the sake market in the country is mainly attributed to the rising consumption of alcoholic beverages in United States. The demand for sake has been driven by several factors, including an increased interest in Asian cuisine, a growing appreciation for diverse alcoholic beverages, and an overall trend towards exploring new and unique flavors. Sake is often praised for its complex flavors and versatility, making it appealing to both casual consumers and connoisseurs. In recent years, there has been a rise in the number of sake breweries in the United States, producing locally crafted sake. This has led to a greater availability of domestically produced sake, showcasing the diversity and creativity of American sake makers. Additionally, sake bars and specialized retailers have emerged in major cities across the country, offering a wide range of sake options to consumers. Consumers are increasingly looking for unique and diverse alcoholic beverages beyond traditional options like wine, beer, and spirits. Sake offers a distinctive taste profile and cultural experience, making it an attractive choice for those seeking something different. Furthermore, with a greater emphasis on food and beverage pairing, consumers are seeking beverages that enhance their dining experiences. Sake's versatility and ability to complement a wide range of flavors and cuisines make it an appealing choice for pairing with various dishes. The United States has seen a shift in drinking habits, with consumers increasingly valuing quality over quantity. This trend aligns well with the premium nature of sake, which is often perceived as a sophisticated and refined beverage.

According to the research report "USA Sake Market Overview, 2028," published by Bonafide Research, the USA Sake market was valued more than USD 1.3 Billion in 2022. In the United States, the sake market has undergone a process of cultural adaptation to suit the preferences and tastes of the local consumers. American consumers have embraced sake not only as a traditional Japanese beverage but also as a versatile and intriguing option that can be enjoyed in various settings. The United States has seen a rise in the production of domestically made sake. American breweries have started crafting their own versions of sake, incorporating local ingredients and infusing it with their own creative approaches. This local production contributes to the diversity of flavors and styles available in the market. The United States' craft beer movement has influenced the sake market as well. There have been collaborations between sake brewers and craft beer breweries, resulting in hybrid beverages that incorporate elements of both sake and beer. This cross-pollination of techniques and flavors has created unique products and expanded the appeal of sake to craft beer enthusiasts. Sake yeast is essential for the fermentation process. In the United States, laboratories cultivate and propagate sake yeast strains, ensuring their purity and vitality. This involves advanced techniques in microbiology and yeast propagation to produce high-quality yeast cultures for sake brewing. Various analytical technologies are used for quality control throughout the sake production process. This includes measuring the alcohol content, acidity, amino acid levels, and other parameters that affect the taste and aroma of the final product. Advanced laboratory equipment like spectrophotometers and gas chromatographs may be used to ensure consistency and quality.

Based on product type include, Junmai, Ordinary sake, Honjozo, Junmai Ginjo, Ginjo, Junmai Daiginjo. The Junmai Sake segment accounted for the largest market share of the market in 2022. The reason why Junmai sake may have gained popularity in the United States is the growing interest in authentic and traditional Japanese products. Junmai sake is often associated with the artisanal craftsmanship and dedication to tradition that are highly valued in Japanese culture. Junmai sake tends to have a richer and fuller flavor profile compared to other types of sake. It can exhibit a wide range of flavors, from delicate and floral to bold and robust, depending on the specific brewing techniques and rice varieties used. This diversity in flavor appeals to a wider audience and provides options for different taste preferences. On the other hand, Junmai Gingo sake is expected to register the highest CAGR in the upcoming time period. Junmai Ginjo is a premium grade of sake that is highly regarded for its quality and flavor profile. It is made with rice that has been polished to at least 60%, resulting in a refined and delicate taste. Junmai Ginjo sakes are typically characterized by fruity and floral notes and are often enjoyed chilled.

According to age group, the market includes 40-60 years. 20-40 years and above 60 years. The age group of between 40-60 years is dominating the market exhibiting highest market share. The popularity of sake among the middle-aged population is comparatively higher than other age groups. People belonging to the age group of 40-60 years form a major consumer’s base for Sake. In forecast period the 20-40 years of age group are anticipated to grow with highest CAGR of the market. The younger generation tends to have more adventurous and diverse tastes when it comes to alcoholic beverages. They are open to trying new and unique products, including sake, which was traditionally associated with Japanese cuisine. The younger generation is often more health-conscious and mindful of what they consume. Compared to some other alcoholic beverages, sake is often perceived as a healthier option. Sake is gluten-free, low in acidity, and generally free of sulfites and preservatives, which may appeal to health-conscious individuals.

The price range includes, low, premium and medium. The premium range is anticipated to register highest CAGR of the market during the forecast period. As consumers become more knowledgeable and sophisticated in their tastes, there is a growing demand for high-quality and premium products across various industries, including the alcoholic beverage sector. This trend has extended to the sake market, where consumers are seeking refined and premium offerings. Premium range sake is often associated with superior quality, craftsmanship, and authenticity. It is crafted using traditional methods and high-quality ingredients, resulting in a more refined and complex flavor profile. Consumers are willing to pay a premium for sake that is perceived to be of higher quality, and they consider it a symbol of prestige and sophistication. Some premium sake brands produce limited quantities, often using rare or specific types of rice and employing time-consuming brewing techniques. This limited availability creates a sense of exclusivity and rarity, further driving the demand and willingness to pay a premium for these products. Some brand names that are known for offering premium range sake in the United States includes, Dassai, Hakutsuru, Hakkaisan, Kubota, Ozeki, Nanbu Bijin, Tedorigawa and many more.



The on –trade distribution plays a significant role in the distribution of sake in United States. Sake is traditionally consumed in Japanese cuisine and is often paired with various Japanese dishes. As Japanese cuisine gained popularity in the United States, it led to the proliferation of Japanese restaurants and sushi bars. These establishments naturally became the primary venues for introducing and serving sake to consumers, thereby establishing the on-trade sector as a crucial distribution channel. The on-trade sector, particularly restaurants and bars, employs knowledgeable staffs who are trained in the art of sake service and pairings. They have the expertise to guide customers in choosing the right sake for their preferences and provide information about the different types and styles available. The on-trade distributers include bars, restaurants, pubs and many more. There are several prominent on-trade distributors of sake in the United States, some of them are, Vine connections, Joto Sake, Sakeone, Nishimoto Trading Co., Ltd.

Considered in this report
• Geography: USA
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• USA Sake market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Types
• Junmai
• Ordinary sake
• Honjozo
• Junmai Ginjo
• Ginjo
• Junmai Daiginjo

By Age Group
• 40-60 Years Old
• 20-40 Years Old
• Above 60 Years Old

By Price Range
• Low
• Premium
• Medium

By Application
• Commercial Use
• Home Use

By Distribution Channel
• On-trade
• Off-trade

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sake industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.