Water purity and quality have long been valued in France. Consumers in France frequently place more value on water that they consider to be pure, natural, and free of pollutants. Both tap water and bottled water fall under this demand for high-quality water. It is known for its appreciation of mineral water. The country boasts numerous natural springs that produce mineral-rich water, which is often considered beneficial for health and well-being. Bottled water plays a role in various cultural events and celebrations in France. For instance, during festive occasions like weddings, parties, and social gatherings, it is common to find bottles of sparkling water being served alongside alcoholic beverages. Sparkling water is often considered a refreshing and lighter option, and it is seen as a way to cleanse the palate between different courses or drinks. Additionally, the act of pouring and sharing water can hold symbolic meaning and is considered part of the overall dining experience. The French market pays attention to aesthetics and presentation. Bottled water brands often invest in sophisticated and stylish packaging designs, reflecting the French appreciation for elegance and luxury. Eye-catching bottles and labels are common, making the product visually appealing to consumers.
According to the research report "France Bottled Water Market Overview, 2028," published by Bonafide Research, the France Bottled Water Market is expected to add more than USD 1.31 billion by 2028. Apart from wine, France also has a strong presence in the bottled water industry. The country is known for its mineral water brands, including Evian, Perrier, and Vittel. These brands are popular both domestically and internationally, and they have a reputation for offering high-quality mineral water. The off-trade sector is generally more prominent in the bottled water market compared to the on-trade sector. Off-trade refers to the sale of bottled water through retail channels such as supermarkets, convenience stores, and online platforms, where consumers purchase bottles to consume at home or on-the-go. Large retail chains such as Carrefour, Leclerc, Intermarché, and Auchan have extensive shelf space dedicated to bottled water. Consumers can find a wide variety of brands, types (still, sparkling, and flavoured), and sizes in these stores. Additionally, small convenience stores like Franprix, Monoprix, and Carrefour City also stock bottled water to cater to the immediate needs of consumers. These stores offer convenience for quick purchases of bottled water. On the other hand, the on-trade sector includes establishments such as restaurants, cafes, bars, and hotels where bottled water is typically consumed on-site.
In France, bottled water must adhere to strict safety guidelines. To be safe for ingestion, the water must meet microbiological, chemical, and physical requirements. The rules establish upper and lower limits for pollutants like microorganisms, pesticides, heavy metals, and others. Additionally, bottled water sold in France must comply with labelling requirements specified by the government. The label should include essential information such as the name and contact details of the bottler, the water source, the type of water (e.g., still, sparkling, flavouring), and the net quantity. Any specific claims or statements made on the label regarding the water's composition or health benefits must be supported by scientific evidence. Producers must obtain a sanitary authorization (authorization sanitaire) from the relevant authorities. This authorization ensures that the bottling facility meets specific hygiene and sanitary standards. In response to changing consumer preferences, there has been an increase in the availability of functional and flavoured waters in the French market. These products often come with added vitamins, minerals, or natural flavours to enhance taste and provide specific health benefits. Flavoured waters infused with fruits, herbs, or botanical extracts have also gained popularity as a refreshing alternative. Environmental consciousness has influenced the bottled water market in France, as it has in many other countries. Consumers are becoming more aware of the environmental impact of single-use plastic bottles and are looking for more sustainable alternatives. There has been a growing interest in eco-friendly packaging options, such as bottles made from recycled materials or those that are easily recyclable.
The market for premium and artisanal bottled water is likely to grow, driven by consumers' desire for unique and high-quality products. Local and regional water brands with a focus on authenticity, craftsmanship, and terroir may gain prominence, appealing to consumers looking for differentiated offerings. Additionally, the demand for healthier beverage options is likely to persist in the future, with consumers increasingly prioritising hydration, natural products, and functional benefits. Bottled water, being a calorie-free and refreshing choice, is expected to continue to be popular among health-conscious consumers. Online sales and direct-to-consumer channels are anticipated to play an increasingly significant role in the future. The convenience of online shopping, a wider product selection, and home delivery options are expected to attract more consumers, especially with the ongoing growth of e-commerce platforms and the digitalization of retail.
Considered in this report
• Geography: France
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028
Aspects covered in this report
• France Bottled water market with its value and forecast along with its segments
• Country-wise Germany Bottled water market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
A Bonafide Research industry report provides in-depth market analysis, trends, competitive insights, and strategic recommendations to help businesses make informed decisions.
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