Italy Bottled Water Market Overview, 2028

Numerous natural springs in Italy have long been revered for the purity of their water and alleged health advantages. The understanding and love of these mineral-rich waters have been passed down through the generations, and Italians still cherish their distinctive qualities and potential health advantages. In Italian culture, there is still a strong tradition of believing that mineral water has medicinal properties. Italian bottled water brands often capitalise on these natural springs by sourcing their water from specific locations known for their exceptional quality. These brands go to great lengths to protect the integrity of the water and ensure it reaches consumers in its purest form. The reverence for natural springs and the belief in the health benefits of mineral water have played a significant role in shaping Italy's bottled water culture. Italians view bottled water not just as a means of hydration but also as a way to connect with nature, enjoy the taste of unique mineral compositions, and potentially improve their well-being.
According to the research report "Italy Bottled Water Market Overview, 2028," published by Bonafide Research, the Italy Bottled Water market is expected to grow at above 6.43% CAGR from 2023 to 2028. The still water segment holds a larger share of the market owing to its availability and consumer preference. Still, spring water is another potential segment in the Italian water industry, although it is still very small. Spring water is increasingly used in the water cooler segment. Moreover, mineral water is a major part of the still water segment in the country. Italy is a country rich in mineral waters, and, considering its orographic constitution, it can rely on natural mineral waters of different origins and compositions as a result of its granite rocks, dolomites, calcareous rocks, and volcanic rocks. Also, Italy is one of the major exporters of mineral water to the United States. Moreover, there are many players in the market offering spring water in bottled formats; for instance, the Italian still natural spring water brand Acqua Panna comes from Tuscany's Gazzarro Mountain. The Panna factory has Europe's most cutting-edge bottling facilities, and currently, one of the top imported still waters at fine dining establishments in the United States is Acqua Panna Natural Spring Water. In April 2021, the new Ecogreen 1L Easy Bottle was launched by Acqua Minerale San Benedetto, packaged with recycled PET. The new Ecogreen 1L Easy bottle, San Benedetto's first carbon-neutral mineral water product, is projected to reduce greenhouse gas emissions by an additional 9% throughout the product's life cycle while utilising about 300 metric tonnes less virgin PET.
In the Italian bottled water market, both off-trade and on-trade sales channels play significant roles, but the off-trade channel is generally more dominant. The off-trade channel refers to the sale of bottled water in retail outlets such as supermarkets, convenience stores, and grocery stores. It is the primary distribution channel for bottled water in Italy. Coop, Esselunga, Conad, Carrefour, Eurospin, and Auchan are the prominent supermarket stores that are providing bottled waternnel is generally more dominant. The off-trade channel refers to the sale of bottled water in retail outlets such as supermarkets, convenience stores, and grocery stores. It is the primary distribution channel for bottled water in Italy. Coop, Esselunga, Conad, Carrefour, Eurospin, and Auchan are the prominent supermarket stores that are providing bottled water. While the on-trade channel holds cultural significance in Italy, where bottled water is often considered an essential part of the dining experience, its overall volume of sales is typically lower compared to the off-trade channel. In January 2022, OLÉ Natural Italian Mineral Water launched a three-pronged sales and marketing programme. It features an exclusive partnership with online beverage retailer Beverage Universe and Amazon. The Italian bottled market is expected to register steady growth from the food service and tourism industries.

The Italian National Institute of Health (Istituto Superiore di Sanità, ISS) is responsible for providing scientific and technical support to the Italian Ministry of Health on matters related to public health. It conducts research, conducts risk assessments, and establishes guidelines regarding bottled water safety and quality. Additionally, there are labelling requirements for bottled water in Italy. It mandates that the label include specific information such as the brand name, type of water (e.g., natural mineral water, spring water), name and location of the source, composition, and instructions for use. One of the significant challenges faced by the bottled water industry worldwide, including Italy, is the growing environmental awareness and concern regarding plastic waste. Bottled water consumption leads to the generation of plastic bottles, contributing to pollution and waste. As consumers become more conscious of their environmental impact, there is a shift towards more sustainable alternatives and a reduction in single-use plastic consumption.
The bottled water market has grown steadily over the past years, but with the launch of various functional bottled water products, it is anticipated to grow faster than earlier. In Italy, more than 80 companies operate in the bottled water industry, which makes the country one of the largest exporters of bottled water across the region. The concerns related to the contaminated water from tap water and the mobility and convenience that bottled water offers are benefiting the bottled water market across the country. The market is driven by the nation's rising disposable income, allowing more sales revenue for market participants. In some areas, the market is driven by increasing population demand and ineffective water supply management. The market study's sparkling water sector is predicted to grow faster as consumers switch to sparkling water enhanced with vitamins and minerals. The growing popularity of healthy lifestyles and the widespread use of bottled water for sports and outdoor activities like hiking and camping are the leading causes of the strong demand for Italian bottled water. Additionally, the market study is producing lucrative prospects for both current producers and new entrants due to the rising demand for bottled water packaged in an environmentally sustainable manner.
Considered in this report
• Geography: Italy
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Italy Bottled water market with its value and forecast along with its segments
• Country-wise Germany Bottled water market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Still Water
• Sparkling Water
• Functional Water
• Enhanced Water

BY Sales Channel
• On trade
• Off trade
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.
Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Food Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.