Australia Bottled Water Market Overview, 2028

The bottled water market in Australia is a well-established and thriving industry. Australians have a high consumption of bottled water due to various factors such as a preference for convenience, health consciousness, and concerns over the quality and taste of tap water. The Australian bottled water market has experienced significant growth over the years. It is one of the largest beverage sectors in the country, with a steady increase in consumption. Factors like urbanization, busy lifestyles, and changing consumer preferences have contributed to the growth of the market. The market offers a wide range of bottled water products to cater to diverse consumer demands. These include natural spring water, purified water, flavoured water, vitamin-enhanced water, and alkaline water. The availability of various sizes and packaging options further enhances consumer choice. Australians prioritize health and wellness, driving the demand for bottled water. Consumers perceive bottled water as a healthier alternative to sugary drinks and seek hydration options that align with their active lifestyles. As a result, functional and enhanced waters that offer additional benefits like electrolytes, minerals, or antioxidants are popular in the market. The bottled water industry in Australia faces growing concerns regarding the environmental impact of single-use plastic bottles. In response, many companies are adopting sustainable practices, such as using recycled materials for packaging or offering refillable options. Consumers are increasingly seeking brands that prioritize sustainability and reducing plastic waste. The Australian government sets strict regulations and quality standards for the bottled water industry to ensure consumer safety. This includes requirements for water source monitoring, production processes, labeling, and packaging. Compliance with these standards is essential for manufacturers and distributors operating in the market. The Australian bottled water market consists of both domestic and international brands. Several local players have established themselves in the market, offering quality products sourced from natural springs and promoting their Australian origin. Additionally, international brands have a strong presence, providing competition and offering a diverse range of options. Bottled water in Australia is distributed through various channels, including supermarkets, convenience stores, petrol stations, cafes, vending machines, and online platforms. These channels ensure wide accessibility and availability of bottled water to consumers across the country.

According to the research report "Australia Bottled Water Market Overview, 2028," published by Bonafide Research, The Australia bottle water market is expected to add more than 5.28 billion by 2028. Australasian Bottled Water Institute (ABWI) is a leading industry association representing the bottled water industry in Australia and New Zealand. It serves as a platform for industry stakeholders, including manufacturers, suppliers, distributors, and retailers. ABWI focuses on promoting the responsible production, marketing, and consumption of bottled water. The Australian Beverages Council is an industry association that represents a wide range of non-alcoholic beverage sectors, including the bottled water industry. It works to advance the interests of the beverage industry and provides support through advocacy, industry insights, and collaboration. The AFGC is a national industry association representing the food, beverage, and grocery manufacturing sector in Australia. While not specific to bottled water, the AFGC plays a significant role in advocating for the interests of the broader industry, including companies involved in the production and distribution of bottled water. National Environmental Health Association of Australia (NEHA) is an organization that focuses on promoting environmental health standards and practices in Australia. They provide resources and guidance related to water quality and safety, including those applicable to the bottled water industry.

The rise of e-commerce has influenced the bottled water market in Australia. Manufacturers and distributors have embraced online platforms and mobile apps, allowing consumers to conveniently purchase bottled water and have it delivered to their doorstep. These platforms also facilitate direct consumer engagement and personalized marketing. Technological advancements in water treatment and filtration have allowed manufacturers to ensure the quality and purity of bottled water. Advanced filtration systems, including reverse osmosis, carbon filtration, and UV disinfection, are employed to remove impurities and enhance water safety. Technology has enabled the development of smart packaging and labelling solutions in the bottled water market. This includes QR codes, NFC (Near Field Communication), or RFID (Radio-Frequency Identification) tags on packaging that consumers can scan to access additional product information, source details, sustainability initiatives, or promotional offers. The industry has been actively adopting technological innovations to address sustainability concerns. This includes the development of eco-friendly packaging materials, such as biodegradable or plant-based bottles, as well as the implementation of recycling and waste management systems to minimize the environmental impact of plastic bottles.

Mount Franklin is one of the most recognizable and popular brands in the Australian bottled water market. Known for its natural spring water sourced from the pristine Australian springs, Mount Franklin offers a variety of still and sparkling water options. Pump is another prominent brand in the Australian market, offering a range of purified and flavored water products. Pump is known for its sleek packaging and focus on hydration for active lifestyle. Fiji Water is a premium brand that has gained popularity in Australia. It offers artesian water sourced from the Yaqara Valley in Fiji, known for its high-quality and smooth taste. Coles Naturals is the private label brand of Coles Supermarkets, one of Australia's largest supermarket chains. Coles Naturals offers a range of affordable and high-quality bottled water options to cater to diverse consumer needs. Neverfail is a trusted name in the Australian bottled water market, providing spring water and other hydration solutions. They offer both home delivery and retail options. Frantelle is a popular Australian brand that focuses on purified water products. They offer a range of still and sparkling water options and are known for their commitment to sustainability. These are these are the list of branda who is famous for bottle water market in Australia.

An interesting fact about the bottled water market in Australia is that despite having access to clean and safe tap water, Australians are among the highest consumers of bottled water per capita in the world. This phenomenon is often attributed to several factors, including concerns over the taste and quality of tap water in certain areas, a preference for convenience and portability, and a strong health and wellness culture. The popularity of bottled water in Australia highlights the diverse consumer preferences and the significance of branding and marketing strategies in shaping consumer behavior.



Australia has access to clean and safe tap water in most regions, which can pose a challenge for the bottled water market. The perception and trust in tap water quality can impact consumer preferences and willingness to purchase bottled water, especially when tap water is seen as a more cost-effective and sustainable alternative. The bottled water industry in Australia is subject to strict regulations and quality standards. Compliance with these regulations, including labelling requirements and water source monitoring, can pose challenges for manufacturers and may involve additional costs. Some consumers are skeptical about the quality and authenticity of bottled water, raising questions about its value compared to tap water. Consumer education and awareness campaigns are crucial to address misconceptions and highlight the benefits of responsibly sourced and properly treated bottled water. The bottled water market faces stiff competition from other non-alcoholic beverages such as soft drinks, juices, and energy drinks. Consumers have a wide range of beverage options to choose from, which can affect the demand for bottled water.

The bottled water market in Australia is a dynamic and competitive industry that has experienced significant growth over the years. Despite challenges such as environmental concerns, competition from tap water, and changing consumer preferences, the market continues to thrive. Australians' preference for bottled water can be attributed to factors like convenience, taste preferences, and health-consciousness. The market has witnessed the emergence of popular brands and manufacturers that offer a variety of products to cater to diverse consumer needs. These brands have successfully capitalized on branding, marketing, and product differentiation to capture consumer attention and loyalty. The industry also faces increasing pressure to address sustainability concerns and reduce the environmental impact of single-use plastic bottles. The push for more eco-friendly packaging solutions and the promotion of tap water as a viable alternative pose challenges that require innovative approaches and industry collaboration.

Considered in this report
• Geography: Australia
• Historic year: 2017
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2028

Aspects covered in this report
• Australia Bottled Water market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Still Water
• Sparkling Water
• Functional Water
• Enhanced Water

BY Distribution Channel
• Off Trade
• On Trade

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Bottled water Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.