Spain Wine Market Overview, 2028

Wine production in Spain has deep roots, with evidence of winemaking dating back to ancient Roman and Phoenician civilizations. Spain's viticultural legacy has endured through the centuries, surviving political, economic, and social changes. The country's winemaking traditions were also influenced by the Moors, who introduced advanced irrigation techniques and new grape varieties during their occupation. This historical backdrop has contributed to Spain's reputation as a treasure trove of vinicultural heritage. Spain's wine landscape is incredibly diverse, offering a remarkable array of wine regions and appellations. From the renowned Rioja in the north to the sun-drenched vineyards of Andalusia in the south, each region possesses unique characteristics, climate, and grape varieties. Some notable regions include Ribera del Duero, Priorat, Rías Baixas, and Penedès, each celebrated for its distinctive terroir and indigenous grape varieties such as Tempranillo, Albariño, and Garnacha. The Spanish wine market is composed of numerous wineries, both large and small, striving to produce exceptional wines that reflect their respective terroirs. Well-established wineries like Bodegas Torres, Marqués de Cáceres, and Vega Sicilia have gained international acclaim for their consistent quality and commitment to tradition. Additionally, a new generation of innovative winemakers and boutique producers are making waves by experimenting with different grape varieties, organic and biodynamic practices, and modern winemaking techniques.
According to the research report "Spain Wine Market Overview, 2028," published by Bonafide Research, The Spain Wine Market is expected to add more than 4.26 Billion by 2028. Spain boasts the largest vineyard area in the world, with over 2.9 million hectares of land dedicated to grape cultivation. This vast vineyard acreage contributes to the country's status as one of the top wine-producing nations globally. Spain is home to a remarkable diversity of grape varieties. While Tempranillo is the most widely planted red grape variety, Spain also cultivates other notable indigenous grapes such as Garnacha, Monastrell, and Bobal. In white grape varieties, Albariño, Verdejo, and Airén are prominent. Spain consistently ranks among the top three wine-producing countries worldwide, along with Italy and France. The country's annual wine production exceeds 40 million hectoliters, covering a broad spectrum of styles, including still wines, sparkling wines, and fortified wines like Sherry. Spain is the world's leading exporter of wine by volume. Spanish wines are exported to more than 170 countries, with key markets including the United Kingdom, Germany, the United States, and China. The export success is driven by the combination of quality, affordability, and diversity of Spanish wines. Spain takes pride in preserving traditional winemaking techniques, such as the aging process in oak barrels. Regions like Rioja are renowned for their extended oak aging periods, resulting in wines with distinct complexity and flavors imparted by the barrels.
Spain has a unique wine classification system. The highest quality designation is Denominacion de Origen Calificada (DOCa), which is currently only held by Rioja and Priorat. Other notable classifications include Denominación de Origen (DO), Denominación de Origen Protegida (DOP), and Vino de Pago, each representing specific geographic indications and quality standards. Spain is renowned for its production of Sherry, a fortified wine from the region of Jerez. The unique aging process, known as the solera system, imparts distinctive flavors and aromas to these fortified wines, ranging from dry to sweet styles like Fino, Amontillado, and Pedro Ximenez. The Spanish wine market operates under a comprehensive regulatory framework established by the European Union (EU). The EU regulations define wine categories, labeling requirements, winemaking practices, and geographical indications, ensuring quality standards and protecting consumers. Spain has a system of wine appellations known as Designation of Origin (DO) and Protected Designation of Origin (PDO), which guarantee the origin and quality of wines. These designations are granted to specific regions and impose strict regulations regarding grape varieties, viticultural practices, winemaking processes, aging requirements, and labeling. Spain has implemented measures to liberalize its wine market, allowing greater flexibility in wine production, marketing, and sales. This includes the simplification of bureaucratic processes and the removal of certain restrictions to encourage innovation and competitiveness within the industry. Spain hosts several international wine fairs and exhibitions, providing a platform for winemakers, distributors, and buyers to showcase their products and establish business connections. Notable events include the Barcelona Wine Week, Fenavin, and Alimentaria, which attract both domestic and international participants.
The Spanish government, in collaboration with various organizations and industry associations, actively promotes Spanish wines in international markets. Initiatives such as the Spanish Wine Observatory, ICEX (Spanish Institute for Foreign Trade), and Wines from Spain aim to increase the visibility and awareness of Spanish wines abroad, facilitating export opportunities. Recognizing the potential of wine tourism, the Spanish government has supported the development of wine-related tourism infrastructure and initiatives. Wine routes, tasting events, and guided visits to wineries have been encouraged to attract visitors and boost regional economies. In line with global trends, Spain has placed increasing emphasis on environmental sustainability in winemaking. Various government regulations and initiatives promote organic and biodynamic viticulture, water conservation practices, and reduced chemical usage to minimize the environmental impact of wine production. Also, Spain has established regulatory bodies, such as the Spanish Agency for Food Safety and Nutrition (AESAN) and the Regulatory Councils of each DO or PDO, responsible for monitoring and ensuring the quality and authenticity of Spanish wines. They conduct inspections, lab analyses, and enforce compliance with regulations. Furthermore, Spain has embraced international grape varieties alongside its native varieties, resulting in a fusion of traditional and modern winemaking styles that cater to diverse consumer preferences. The Spanish wine market is a captivating blend of tradition, innovation, and regional diversity. From its storied history to its vibrant contemporary scene, Spain offers an incredible range of wines that capture the essence of its diverse terroirs. As consumers continue to explore and appreciate Spanish wines, the market responds with new and exciting developments, ensuring that Spain's position as a global wine powerhouse remains secure.
Considered in this report
• Geography: Spain
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Spain wine market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product type
• Still Wine
• Sparkling Wine
By Colour
• Red Wine
• White Wine
• Rose Wine
• Others
By Sweetness Level
• Semi-Sweet
• Dry
• Sweet
• Semi-Dry
By Distribution Channel
• On Trade
• Off Trade
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.
Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to wine industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.