Japan Wine Market Overview, 2028

Wine consumption in Japan is gaining popularity among younger consumers, who perceive it as a fashionable and sophisticated choice. Japan has its own wine production industry, with wineries located in regions such as Yamanashi, Hokkaido, and Nagano. Local wineries focus on producing wines that reflect the unique characteristics of the Japanese terroir. The appreciation and understanding of wine have been growing in Japan. Wine schools, courses, and tasting events have become popular, allowing consumers to deepen their knowledge and explore different wine styles. Wine and food pairing is highly valued in Japanese culture. Wine is often enjoyed alongside a variety of cuisines, including Japanese, Western, and international dishes. The compatibility of wine with different types of cuisine is an important consideration for Japanese consumers. Japanese consumers have a strong appreciation for aesthetics, and this is reflected in the wine market. Wine labels and packaging design are given significant attention, with a focus on clean, elegant, and visually appealing aesthetics. Japanese consumers often appreciate and value wines that come in well-designed and aesthetically pleasing bottles. Wine tourism is gaining popularity in Japan. Wine enthusiasts and tourists visit wineries and vineyards to experience wine production processes, participate in tastings, and learn about the local wine culture. Wine regions in Japan offer beautiful landscapes, traditional architecture, and cultural experiences, making them attractive destinations for wine tourism.
According to the research report “Japan Wine Market Overview, 2028," published by Bonafide Research, The Japan Wine market is projected to reach market size of more than USD 10.63 Billion by 2028. The wine market in Japan has several unique specialties that set it apart from other markets. Such as, Sake (Nihonshu) influences, Wine Labels and Design, Regional Wine Production, Preference for Local Wines, Wine and Food Pairing, Small-Scale Boutique Wineries, Wine Tourism, Retail Distribution, Wine Culture and Education. The wine market in Japan can be categorized by different product types. Some of the key product types in the Japanese wine market are, Red Wine, White Wine, Rosé Wine, Sparkling Wine, Fortified Wine, Sake (Nihonshu). In Japan, there are several popular brands of wine that have gained recognition and a loyal consumer base. Some popular wine brands in Japan are, Château Mercian, Grace Wine, Suntory Tomi no Oka Winery, Kobe Wine, Hokusetsu Winery, Katsunuma Jozo Winery, Lumière Winery. In the wine market of Japan, one of the most popular wines is made from the Koshu grape variety. Koshu wine has gained recognition and a dedicated following for its unique characteristics and its alignment with Japanese cuisine. They are noted for, Grape Variety, Light and Delicate Profile, Food Compatibility, Versatility, Unique Terroir, International Recognition. The specialty of Koshu wine lies in its distinct flavor profile, its compatibility with Japanese cuisine, and its ability to showcase the unique terroir of Japan. It represents a true expression of the local winemaking tradition and offers a unique and enjoyable wine-drinking experience.
The wine market in Japan can be categorized by color type, referring to the color of the wine. There are the main color types in the Japanese wine market are, Red Wine, White Wine, Rosé Wine, Sparkling Wine, Fortified Wine. In the Japanese wine market, the most drinkable wine by color type would be white wine. White wine, including those made from the Koshu grape variety, holds a significant share of wine consumption in Japan. There are a few reasons why white wine is highly drinkable in the Japanese market, such as Light and Refreshing, Food Compatibility, Koshu Wine, Climate Suitability. In the Japanese wine market, wines are categorized into different sweetness levels to cater to varying consumer preferences. The wine market in Japan by sweetness level such as, Dry Wines, Off-Dry Wines, Semi-Sweet Wines, Sweet Wines, Fruit Wines. The wine market in Japan has several distribution channels through which wines are sold and distributed. These includes, Supermarkets and Hypermarkets, Liquor Stores, Wine Shops, Online Retailers, Restaurants, Bars, and Hotels, Wine Clubs and Subscriptions. Key drivers and opportunities of the wine market in Japan include, Increasing Interest in Wine, Changing Consumer Preferences, Food and Wine Pairing Culture, Wine Tourism, Importation and Distribution. Navigating these drivers, opportunities, and challenges requires a thorough understanding of the Japanese market, consumer preferences, and cultural nuances. Adapting strategies to cater to the evolving tastes and preferences of Japanese consumers, while also respecting traditional aspects of the wine market, can help drive growth and success in the Japanese wine market.
Considered in this report
• Geography: Japan
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Japan wine market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product type
• Still Wine
• Sparkling Wine

By Colour
• Red Wine
• White Wine
• Rose Wine
• Others

By Sweetness Level
• Semi-Sweet
• Dry
• Sweet
• Semi-Dry



By Distribution Channel
• On Trade
• Off Trade

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to wine industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.