United States (USA) Wine Market Overview, 2028

The United States is one of the largest wine-consuming countries in the world. Wine consumption has been steadily increasing in recent years, driven by a growing interest in wine and changing consumer preferences. The US is a geographically diverse country with various wine-producing regions. The US is known for its New World wine style, which emphasizes ripe fruit flavors, boldness, and accessibility. American wines often showcase fruit-forward characteristics and use techniques that result in more approachable and consumer-friendly styles. The US wine market is known for its innovative and entrepreneurial spirit. American winemakers are often at the forefront of experimenting with new grape varieties, winemaking techniques, and blending styles. This experimentation has led to the introduction of unique and exciting wines, including blends and non-traditional varietals. The US wine market is home to numerous boutique wineries, which are typically small-scale, family-owned operations. These wineries often focus on producing limited quantities of handcrafted wines, emphasizing quality, artisanal production methods, and a personal touch. Boutique wineries contribute to the diversity and artisanal nature of the US wine industry. California holds a dominant position in the US wine market, accounting for the majority of domestic wine production. California wines, especially those from Napa Valley and Sonoma County, are highly regarded both domestically and internationally. The US has specific labeling regulations for wines, including requirements for varietal labeling (specifying the grape variety) and geographical indications (such as American Viticultural Areas or AVAs). These regulations help consumers make informed choices and ensure transparency in the marketplace.
According to the research report "United States (US) Wine Market Overview, 2028," published by Bonafide Research, The USA Wine market was valued at above USD 65.01 Billion in 2022. The US wine market is known for several unique characteristics and trends. Such as, Diverse Wine Regions, California Dominance, Three-Tier Distribution System, Regional Diversity, New World Wines, Boutique Wineries, Sustainable and Organic Wines, etc. The wine market in the United States encompasses a wide range of product types, catering to diverse consumer preferences. Some of the main product types in the US wine market are, Red Wine, White Wine, Rosé Wine, Sparkling Wine, Fortified Wine, Blended Wines, Organic and Biodynamic Wines, Boxed and Canned Wines. The US wine market is diverse and offers a wide range of wine brands, each with its own specialties and characteristics. Some popular wine brands in the US and their notable specialties are, Kendall-Jackson Known for their Chardonnay. They are recognized for producing high-quality, fruit-forward wines that exhibit balance and elegance. A prominent California winery, Robert Mondavi is known for their Napa Valley Cabernet Sauvignon. They focus on producing wines that showcase the terroir of the region, emphasizing rich flavors and structured profiles. Beringer Vineyards, is renowned for their diverse range of wines, including Cabernet Sauvignon, Chardonnay, and Merlot. Caymus Vineyards is acclaimed for their Cabernet Sauvignon, particularly their Caymus Special Selection. They specialize in producing bold, opulent wines with layers of ripe fruit, velvety tannins, and aging potential. Stag's Leap Wine Cellars gained international recognition by winning the famous Judgment of Paris wine competition in 1976. Their focus is on producing premium Cabernet Sauvignon, known for its elegance, finesse, and age-worthiness.
The wine market in the United States can be segmented by color type, which includes red, white, and rosé wines. Some of the wine market in the US by color type are, red wine is a significant segment in the US wine market, enjoyed by a large number of consumers. Red wines are made from dark-colored grapes and fermented with the grape skins, which impart the characteristic red color. Some of the popular red wine varieties in the US include Cabernet Sauvignon, Merlot, Pinot Noir, Zinfandel, Syrah/Shiraz, and Malbec. White wine is another prominent segment in the US wine market. White wines are made from light-colored grapes and are typically fermented without the grape skins. This results in wines that range in color from pale yellow to golden. Popular white wine varieties in the US include Chardonnay, Sauvignon Blanc, Riesling, Pinot Grigio, and Gewürztraminer. Rosé wine has experienced significant growth and popularity in the US wine market. Rosé wines can be made from either red or black grapes, with limited contact between the grape skins and the juice during fermentation. This short maceration period gives rosé wines their characteristic pink color, ranging from pale salmon to vibrant pink. In the US wine market, the most popular wine can vary depending on factors such as consumer preferences, regional trends, and market dynamics. However, one wine style that has consistently enjoyed significant popularity is Cabernet Sauvignon. Cabernet Sauvignon is a red wine made from the Cabernet Sauvignon grape variety, known for its bold flavors, rich tannins, and aging potential. It originated in the Bordeaux region of France but has gained international recognition, including in the United States. Some reasons for the popularity of Cabernet Sauvignon in the US wine market are, Flavor Profile, Food Versatility, Aging Potential, American Production, Brand Recognition.
The wine market in the United States can be categorized by sweetness level. Some of the US wine market by sweetness level are, Dry wines are characterized by minimal residual sugar, resulting in a less sweet taste. These wines have a lower perception of sweetness and are often preferred by those who enjoy a crisp and less sweet flavor profile. Off-dry or semi-sweet wines fall between dry and sweet wines in terms of sweetness. These wines have a moderate level of residual sugar, providing a hint of sweetness while still maintaining a balanced taste. Sweet and Dessert Wine are characterized by a higher level of residual sugar, resulting in a pronounced sweet taste. These wines often have concentrated flavors and a luscious mouthfeel. The wine market in the US encompasses various distribution channels through which wines are made available to consumers. Like, Retail Stores, Online Retailers, Winery Tasting Rooms, Wine Clubs and Subscription Services, Restaurants and Bars, Specialty Wine Shops, Direct-to-Consumer (DTC) Sales. The wine market in the US is influenced by several key drivers, along with opportunities such as, Key Drivers are, Increasing Consumer Demand, Wine Tourism, Direct-to-Consumer (DTC) Sales, Premiumization and Craft Wine Movement. Opportunities are, Millennial and Gen Z Market, Online and DTC Channels, Health-Conscious Consumers.

Considered in this report
• Geography: United States
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• United States wine market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product type
• Still Wine
• Sparkling Wine

By Colour
• Red Wine
• White Wine
• Rose Wine
• Others



By Sweetness Level
• Semi-Sweet
• Dry
• Sweet
• Semi-Dry

By Distribution Channel
• On Trade
• Off Trade

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to wine industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.