Argentina Beer Market Overview, 2028

The Argentine beer market is characterized by a diverse range of beer styles, catering to different consumer tastes and preferences. While lagers remain the most popular type of beer, there is a growing demand for craft beers and specialty brews. Craft breweries have gained prominence in recent years, offering unique and innovative beer flavors, often inspired by local ingredients and traditional brewing techniques. The beer market in Argentina is a dynamic and evolving sector that reflects the country's rich beer culture and the changing preferences of its consumers. Argentina has a long-standing tradition of beer consumption, with beer often considered the national beverage and a key element of social gatherings and celebrations. One of the distinguishing factors of the Argentine beer market is the prevalence of beer consumption in bars, pubs, and restaurants. The "after-office" culture is deeply ingrained in Argentine society, where people gather after work to socialize and enjoy a refreshing beer with colleagues and friends. Beer gardens, breweries with taprooms, and beer-focused establishments are also gaining popularity, providing unique experiences and opportunities for consumers to explore different beer styles. Argentina is known for its passionate tango dance. In a unique fusion, some breweries in Argentina have crafted special tango-inspired beers, combining the rhythmic flavors of malts and hops with the sensuality of the dance, creating a truly captivating drinking experience. According to the research report “Argentina Beer Market Overview, 2028," published by Bonafide Research, The Argentina Beer market is projected to reach market size of more than USD 10.75 Million by 2028. Mate is a traditional herbal drink in Argentina. To make beer drinking even more memorable, some Argentinians infuse their beers with mate leaves, bringing together the lively flavors of hops and the herbal richness of mate. It creates a delightful and distinctive taste that adds a touch of tradition to beer enjoyment. Argentina celebrates its love for both beer and tango by hosting an annual Beer and Tango Festival. This unique event brings together live tango performances, beer tastings, and beer-inspired tango choreography, creating an enchanting atmosphere where beer and dance harmoniously unite. Recognizing the desire for experiential drinking, breweries in Argentina have created beer patios. These outdoor spaces feature vibrant beer gardens, live music, and interactive brewing workshops, offering consumers a chance to immerse themselves in the brewing process and enjoy their beers in a lively and engaging environment. Argentina is renowned for its world-class Malbec wines. Some breweries have harnessed this unique heritage by creating Malbec-infused beers.

Sour beers have gained a dedicated following in Argentina. Breweries are introducing a variety of sour styles, including Berliner Weisse, Gose, and Lambic-inspired beers. Homebrewing is a popular activity among beer enthusiasts in Argentina. Many people enjoy the process of brewing their own beer at home, allowing them to experiment with different ingredients, flavors, and brewing techniques. Homebrewing provides individuals with the opportunity to customize their beer according to their preferences and to explore the craft of brewing. These establishments are both breweries and pubs, where beer is brewed on-site and served directly to customers. Cervecerías offer a unique experience as you can enjoy freshly brewed beers straight from the source. Government regulation in Argentina's beer industry is governed by the National Food Code, which sets quality standards, ingredients, labeling requirements, and production processes. The National Institute of Viticulture oversees grape-based beer production. Taxation and excise duties are imposed on beer production and sales. Alcohol control laws regulate the sale, consumption, and licensing of establishments. Advertising and labeling regulations ensure accurate information for consumers. Compliance with these regulations is essential for breweries to uphold quality, safety standards, and legal requirements. Popular beer brands in Argentina include Quilmes, Brahma, Stella Artois, Schneider, Patagonia. Argentina has a strong beer-drinking culture, with iconic brands such as Quilmes deeply ingrained in the national identity. The country's beer market continues to evolve, driven by consumer preferences for craft beers, experimental flavors, and beer and gastronomy pairings. Considered in this report • Geography: Argentina • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Manmayi Raval

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Aspects covered in this report • Argentina Beer Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product type • Lager • Ale • Stout & Porter • Malt • Others (pilsner, hard seltzer, kegs, porter) By Category • Standard Beer • Premium Beer

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By Packaging • Bottle • Cann By Production • Macro Brewery • Micro Brewery • Craft Brewery By Beverages Type • Alcoholic • Non- Alcoholic By Distribution Channel • On trade • Off trade The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. We have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to beer industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Keywords: Argentina , beer, alcoholic, non-alcoholic, pubs, restaurants, clubs, bars, standard beer, premium beer, lager, ale, stout & porter, malt, pilsner, hard seltzer, kegs, porter, brew