Brazil Beer Market Overview, 2028

As the largest country in South America with a population of over 200 million people, Brazil presents immense opportunities for the beer industry. The beer market in Brazil is characterized by a vibrant and diverse consumer base with a strong beer culture deeply rooted in the country's social fabric. Brazilians have a penchant for socializing, and beer plays a central role in their gatherings and celebrations. This cultural inclination, combined with a growing middle class and increasing disposable income, has fueled the demand for beer in the country. In recent years, Brazil has witnessed a craft beer revolution, with a surge in the number of microbreweries and brewpubs across the country. Craft beer enthusiasts are driving this trend, seeking higher quality, variety, and experimentation in their beer choices. This has created a fertile ground for craft breweries to flourish and innovate, offering a wide array of styles and flavors to cater to diverse consumer preferences. The Brazilian government has implemented favorable policies to support the beer industry, such as tax incentives and simplified licensing procedures for microbreweries. These initiatives have fostered entrepreneurship and facilitated the growth of the craft beer segment . Brazil's beer market presents a dynamic landscape with vast opportunities for local and international breweries. With a growing consumer base, shifting preferences, and a thriving craft beer movement, the industry is poised for further growth and innovation. It is a market that demands strategic insights, robust distribution networks, and an understanding of the unique characteristics that shape Brazil's rich beer culture.

According to the research report "Brazil Beer Market Overview, 2028," published by Bonafide Research, The Brazil Beer market is expected to grow at above 4.83% CAGR from 2023 to 2028.Brazil boasts a wide range of beer brands, including both domestic and international offerings. From large-scale breweries to local craft beer producers, consumers have access to a diverse selection of beer styles, flavors, and strengths. During popular events such as Carnival and Oktoberfest, beer consumption reaches its peak, with large quantities of beer being consumed by revelers. In the city of Canela, Rio Grande do Sul, a unique architectural project called the "Beer Can House" was created. Famous beer brands in Brazil like Brahma, Skol, Antarctica, bohemia, original. In Brazil, government regulations for the beer industry include various aspects such as taxation, labeling requirements, and health and safety standards. The Brazilian Ministry of Agriculture, Livestock, and Food Supply (MAPA) and the National Agency for Sanitary Surveillance (ANVISA) play crucial roles in setting and enforcing these regulations.

Taxation policies determine the applicable taxes on beer production and sales, while labeling requirements ensure accurate and informative packaging for consumers. Additionally, health and safety standards govern the production, storage, and distribution of beer to ensure compliance with food safety regulations. These regulations aim to safeguard consumer interests and maintain the quality and integrity of the beer market in Brazil. According to Survey Brazil's annual per capita beer consumption is approximately 62 liters, indicating a significant demand for beer throughout the country. The warm climate, vibrant festivals, and sporting events contribute to increased beer consumption. Additionally, the growing popularity of craft beer and the emergence of microbreweries have further fueled beer consumption as consumers explore a wider variety of beer styles and flavors.

The price range for a standard bottle or can of beer in Brazil is between BRL 3 to BRL 8 at retail stores or supermarkets. However, prices may be higher at restaurants, bars, and clubs, where additional service charges and taxes are often included. Craft beers and imported beers tend to be more expensive compared to mainstream domestic beer brands. It's important to note that prices can vary across different regions of Brazil due to factors such as local taxes and distribution costs. Chopp is a popular style of draft beer in Brazil. It is served in smaller glasses compared to traditional pints, allowing for a colder and fresher drinking experience. Inspired by Brazil's iconic cocktail, Caipirinha, some breweries have created Caipirinha-flavored beers. In Brazil, it is common to find beer cans adorned with colorful and artistic designs. Many breweries collaborate with local artists to create unique can labels that showcase Brazilian culture, nature, and vibrant imagery, making the beer cans themselves a form of artistic expression.
Considered in this report
• Geography: Brazil
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Brazil Beer Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation



By Product type
• Lager
• Ale
• Stout & Porter
• Malt
• Others (pilsner, hard seltzer, kegs, porter)

By Category
• Standard Beer
• Premium Beer

By Packaging
• Bottle
• Cann
By Production
• Macro Brewery
• Micro Brewery
• Craft Brewery

By Beverages Type
• Alcoholic
• Non- Alcoholic

By Distribution Channel
• On trade
• Off trade

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to beer industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Keywords:
Brazil, beer, alcoholic, non-alcoholic, pubs, restaurants, clubs, bars, standard beer, premium beer, lager, ale, stout & porter, malt, pilsner, hard seltzer, kegs, porter, brewery, fruits, species