France Whiskey Market Overview, 2028

France has a long-standing tradition of exploring and embracing different culinary and beverage cultures from around the world. Whisky is no exception. French people are curious about different whisky styles, production methods, and regions and are open to discovering new flavours and expressions. French people enjoy exploring the gastronomic possibilities of whisky. They appreciate the way whisky can complement and enhance certain foods, and they actively seek out food pairing experiences to create harmonious combinations of flavours. Whisky tastings and events often include food pairings to showcase the versatility of the spirit. A rich and smoky Scotch whisky may be paired with aged cheeses or grilled meats to complement the robust flavours. A lighter and fruitier bourbon whisky might be paired with desserts featuring caramel or dark chocolate to create a delightful contrast. The goal is to find complementary flavours that enhance the overall tasting experience. The French have a penchant for collecting and appreciating rare and limited-edition items, and this extends to whisky. Collecting unique and sought-after bottles has become a popular hobby among French whisky enthusiasts, who value the rarity and exclusivity of certain expressions. While France is renowned for its wine production, whisky has gained a place of significance in the country's beverage culture. French people appreciate the historical and cultural traditions associated with whisky, particularly Scotch whisky, which is deeply rooted in Scottish heritage. Whisky is often seen as a symbol of craftsmanship and tradition. According to the research report "French Whisky Market Overview, 2028," published by Bonafide Research, the French whisky market is expected to add more than 1.57 billion by 2028. France, as a global hub for fashion, culture, and trends, is influenced by international whisky movements. The popularity of whisky in other countries, such as Scotland, Ireland, the United States, and Japan, has had an impact on the French market. As consumers travel and experience different whiskies, they bring back their newfound appreciation and enthusiasm for the spirit. In France, Scotch whisky (whisky) is particularly preferred and holds a significant market share. Scotch whisky is highly regarded for its rich history, traditional production methods, and diverse range of flavour profiles. Single-malt Scotch whisky, made from malted barley and produced at a single distillery, is especially popular among whisky enthusiasts in France. Additionally, French consumers appreciate the complexity and elegance of blended Scotch whiskies. While Scotch whisky dominates the French market, there is also a growing interest in other whisky styles. Bourbon, with its distinctive sweet and caramel notes, has gained popularity among French consumers. American whiskies, including rye and Tennessee whisky, are also increasingly appreciated for their unique flavour profiles. Furthermore, Irish whisky and Japanese whisky have gained recognition in France. Irish whisky is known for its smoothness and lightness, appealing to those seeking a milder whisky experience. In France, there are several major whisky brands that have gained popularity among consumers. Some of the well-known whisky brands in France include Chivas Regal, Glenfiddich, Jameson, Jack Daniel's, The Macallan, Aberlour, and Ballantine's. Whisky labelling in France is subject to regulations that specify the information that must be displayed on the bottle, such as the product name, alcoholic strength, country of origin, and any additional labelling claims. These regulations help consumers make informed choices and ensure transparency in the marketplace. France has a system of Appellation d'Origine Contrôlée (AOC), which is a controlled designation of origin. This system is used to protect and regulate various agricultural products, including certain types of whisky. AOC status ensures that whisky produced in specific regions of France follows strict production methods and meets specific quality standards. The production and sale of whisky in the country are subject to excise taxes. The government imposes taxes on the production and importation of alcoholic beverages, including whisky. Distilleries and importers must comply with tax regulations and fulfil their tax obligations. Furthermore, whisky production is subject to quality control and safety regulations to ensure consumer safety and product integrity. This may include regular inspections, laboratory testing, and adherence to good manufacturing practises to maintain hygiene and quality standards. In France, there are several supermarkets and hypermarkets that sell whisky. Carrefou, Leclerc, Auchan, Intermarché, Casino Supermarchés, and Super U are some of them. Online shopping has gained popularity in France, and there are numerous online retailers specialising in whisky. These platforms provide a convenient way for consumers to explore and purchase whisky from the comfort of their homes. La Maison du Whisky, Whisky.fr, The Green Welly Shop, and Le Comptoir Irlandais are some of the online retailers in France. As in many other industries, sustainability and organic practises have gained traction in the whisky market in France. Distilleries are increasingly focusing on sustainable sourcing of ingredients, energy-efficient production methods, and environmentally friendly packaging. There is also a demand for organic whiskies made from organic grains, emphasising the importance of ecological consciousness. Whisky tourism is on the rise in France, with visitors exploring whisky-producing regions both within the country and abroad. Whisky enthusiasts are embarking on distillery tours, attending tastings, and participating in whisky-themed events and festivals. This trend reflects a desire to immerse themselves in the whisky-making process and deepen their knowledge and appreciation. Whisky competes with a wide range of other spirits in France, including cognac, rum, vodka, and gin. Each of these spirits has its own loyal consumer base and market presence. Standing out and capturing consumer attention in a crowded spirits market can be a challenge for whisky brands. While France has a rich history of spirits production, including cognac and other brandies, its domestic whisky production is relatively limited compared to countries like Scotland, Ireland, or the United States. This can pose a challenge in terms of domestic availability and recognition of French whisky brands. Considered in this report • Geography: France • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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