Brazil Cider Market Overview, 2028

Surrounded by the samba rhythms, colorful festivals, and breathtaking landscapes, Brazil's cider market stands as a testament to the nation's love for innovation, diverse flavors, and embracing unique drinking experiences. Cider's appeal lies in its ability to cater to a wide range of palates, with options ranging from dry and crisp to sweet and fruity, making it an appealing choice for various occasions and demographics. Cider has gained traction due to its refreshing nature, lower alcohol content compared to spirits, and vibrant flavors that cater to different consumer preferences. The younger population has embraced cider as a trendy and appealing option for social gatherings and nightlife. Brazil's cider market has started to draw interest from cider enthusiasts and tourists who are curious about exploring the country's cider offerings. Regions such as Santa Catarina and Rio Grande do Sul, known for their cider production, have seen an emergence of cider-related tourism, where visitors can tour cideries, participate in tastings, and learn about the cider-making process. Cereser is one of the most recognized brands of cider in Brazil. They offer a range of cider products, including traditional apple cider as well as flavored variants. Casa Valduga, a well-known Brazilian winery, also produces cider. They offer premium ciders made from selected apple varieties. Sanhacu is a Brazilian craft brewery that has expanded into the cider market. They produce artisanal ciders using local apple varieties, offering a unique range of flavors. In Brazil, the leading type of cider available is typically called "cider" or "sidra" in Portuguese. Brazilian cider is a popular alcoholic beverage made from fermented apple juice. Brazilian cider, often referred to as "sidra," is known for its semi-sweet or sweet taste and lower alcohol content compared to other types of cider. According to the research report "Brazil Cider Market Overview, 2028," published by Bonafide Research, The Brazil Cider Market is expected to grow at above 4.79 % CAGR from 2023 to 2028. One well-known cidery in Brazil is Cereser, which has established itself as a prominent player in the country's cider market. Cereser is recognized for its range of high-quality cider brands that cater to different consumer preferences. This flagship brand of Cereser has gained popularity for its crisp and refreshing taste. With a balanced blend of sweet and tangy apple flavors, Cereser Cidra appeals to a wide range of consumers seeking a classic cider experience. In addition, Cereser Premium embodies sophistication and offers a more refined cider drinking experience. Crafted using carefully selected apples and advanced production techniques, this brand presents a range of flavors that exhibit complexity and depth, catering to discerning cider enthusiasts. Also, this premium line of ciders is known for its distinctive golden hue and luxurious taste. With a focus on using high-quality apples and employing traditional fermentation methods, Cidra Cereser Gold delivers a rich and indulgent cider experience. Furthermore, those who prefer a chilled and invigorating cider, Cereser Ice is a popular choice. This brand is characterized by its refreshing and effervescent nature, making it an ideal option for hot Brazilian summers or lively social gatherings. Moreover, Cereser offers a range of flavored ciders under the Cereser Sabores brand. These innovative offerings combine the crispness of traditional cider with enticing fruit flavors such as strawberry, passion fruit, and tropical blends, providing a unique and enjoyable drinking experience. Cider has become more than just a beverage in Brazil; it is increasingly seen as a lifestyle choice. The market's growth is driven not only by the taste but also by consumers seeking unique and enjoyable drinking experiences that align with their personal preferences and values. In addition to apple-based ciders, Brazil's cider market embraces the country's abundant fruit diversity. Producers experiment with fruits like passion fruit, pineapple, mango, and even exotic varieties like acerola and cashew fruit, creating a wide range of unique and tropical-flavored ciders. As health consciousness continues to rise globally, including in Brazil, cider offers a lighter and lower-alcohol option compared to many other alcoholic beverages. Cider's natural fruit content and perceived healthier profile make it an attractive choice for those seeking a more balanced drinking option.

Some cities in Brazil have organized cider festivals to promote and celebrate the beverage. For instance, the "Festival da Cerveja Artesanal e Sidra" (Craft Beer and Cider Festival) took place in Nova Friburgo, Rio de Janeiro, in previous years. This festival featured various craft cider producers and allowed attendees to sample different ciders. Some bars, breweries, or restaurants with a focus on craft beverages may organize cider tastings or events where you can learn about and sample different ciders. These events provide an opportunity to explore the flavors and varieties of cider available in Brazil. Occasionally, organizations or cider producers may organize workshops or courses to educate people about cider production, tasting, or pairing with food. These events can be informative for those interested in learning more about cider-making or enhancing their knowledge of cider appreciation. The labeling and packaging of cider products in Brazil should comply with the regulations set by the Brazilian Health Regulatory Agency (Anvisa) and the Ministry of Agriculture, Livestock, and Supply (MAPA). These regulations typically require accurate and clear labeling of ingredients, nutritional information, alcohol content, and any specific warnings or instructions. Ciders in Brazil are usually classified as "fermented beverages" or "low-alcohol beverages" due to their lower alcohol content compared to other alcoholic beverages. The specific alcohol limits and classification criteria may vary, and it is essential to adhere to the guidelines set by the relevant regulatory authorities. Cider production in Brazil is typically subject to the same regulations as other alcoholic beverages. This may involve obtaining the necessary licenses and permits from the local regulatory bodies, ensuring compliance with food safety standards, and meeting specific requirements for production facilities. Also, Alcoholic beverages, including cider, are subject to taxation in Brazil. The specific tax rates and regulations may vary depending on factors such as the alcohol content, production volume, and local legislation. It is important for cider producers to understand and comply with the applicable tax obligations to operate legally. Considered in this report: • Geography: Brazil • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • Brazil cider market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type: • Hard Cider • Dry Cider • Soft Cider • Sweet Cider • Others By Packaging Type: • Glass Bottles • Plastic Bottles • Aluminium Cans By Flavour: • Apple Base • Flavoured Ciders

By Source: • Conventional • Organic By Distribution Channel: • On-trade • Off-trade The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to cider industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.