Mexico Cider Market Overview, 2028

Cider, a fermented beverage made from apples, has gained popularity in Mexico as an alternative to traditional alcoholic beverages. Mexico's cider market offers a wide range of products to cater to diverse consumer preferences. Traditional apple cider remains popular, but flavored ciders, such as berry, citrus, and tropical fruit variations, have gained traction. Craft and artisanal cider brands have also emerged, providing unique and premium options for discerning consumers. Several key players have emerged in Mexico's cider market, both domestic and international. Companies such as Cervecería Cuauhtémoc Moctezuma, S.A.B. de C.V. (Heineken Mexico), Grupo Modelo (AB InBev), and Jumex are prominent players in the market. These companies have invested in production facilities, marketing campaigns, and product innovations to cater to the growing demand for cider in Mexico. Mexican consumers are increasingly drawn to cider due to its refreshing taste, lower alcohol content compared to other alcoholic beverages, and perceived health benefits associated with apples. The younger population has shown a growing interest in cider, seeking alternatives to traditional beer and spirits. Additionally, the popularity of cider-based cocktails and the use of cider as a mixer have also contributed to its rising demand.

According to the research report "Mexico Cider Market Overview, 2028," published by Bonafide Research, The Mexico Cider market is expected to grow at above 6.73 % CAGR from 2023 to 2028. In Mexico, the leading type of cider available is typically known as "sidra." Sidra is a traditional alcoholic beverage made from fermented apple juice, it tastes like hard cider. However, Mexican sidra often has a distinct flavor profile compared to ciders from other countries. It is typically crisp, effervescent, and can range from dry to slightly sweet. Mexico's cider market is not homogenous across the country. Different regions have their own cider preferences and production styles. For instance, the northern regions, such as Chihuahua and Coahuila, are known for their cider production, while other regions have a stronger preference for imported brands. Cider has become an integral part of Mexican cultural festivals and celebrations, such as Day of the Dead (Dia de los Muertos) and Christmas. It is often enjoyed as a traditional drink during these festive occasions, adding to its cultural significance. Mexico has witnessed a rise in the craft cider movement, with small-scale producers focusing on artisanal, high-quality ciders. These craft ciders often emphasize local ingredients and unique flavors, catering to consumers looking for premium and distinctive options. Cider producers in Mexico often collaborate with local apple farmers, creating a mutually beneficial relationship. This collaboration supports local agriculture, promotes sustainable practices, and ensures a steady supply of high-quality apples for cider production. Mexico's cider industry has started exporting its products to international markets. Mexican ciders are gaining recognition for their unique flavors and quality, leading to export opportunities, and introducing Mexican cider to new consumers worldwide. In addition to traditional apple cider, Mexico's cider market offers a wide variety of flavors, including tropical fruits like mango and pineapple, as well as more adventurous combinations like chili-infused cider. These innovative flavors cater to diverse consumer preferences and add an exciting twist to the cider drinking experience. Festival Internacional de la Sidra (International Cider Festival) held in the state of Chihuahua, this festival brings together cider producers from Mexico and around the world. It showcases different cider styles, including traditional and innovative flavors, and offers visitors the chance to participate in cider tastings, workshops, and live entertainment. Also, Feria de la Sidra (Cider Fair) is held in city of Durango highlighting the cider production of the region. The fair features cider tastings, exhibitions, cultural performances, and activities for all ages. It offers a platform for local cider producers to showcase their products and engage with cider enthusiasts. In addition, Feria de la Manzana y la Sidra (Apple and Cider Fair) held in Zacatlan, known for its apple orchards, hosts an annual fair that celebrates apples and cider. The fair features a wide range of cider offerings, apple-based products, gastronomic delights, cultural performances, and entertainment for the whole family.

Cider consumption in Mexico exhibits seasonal patterns, with higher demand during certain times of the year. Cider is particularly popular during the Christmas and holiday season, as well as during festive occasions like Day of the Dead (Dia de los Muertos). During these periods, cider is often enjoyed as a traditional and festive drink. Cider is commonly consumed in social settings and during celebrations. It is often shared among friends and family during gatherings, parties, and events. Cider's refreshing taste, lower alcohol content, and versatility make it appealing for socializing and toasting special occasions. Also, the younger demographic in Mexico has shown a growing interest in cider. Young adults are drawn to cider's unique flavors, alternative to beer, and its association with a trendy and modern image. This demographic is more open to experimenting with different beverages, including cider, as part of their social experiences. The future of Mexico's cider market looks promising. As consumer awareness and appreciation for cider continue to grow, both domestic and international companies are likely to invest further in production facilities and marketing efforts. The introduction of new flavors, packaging innovations, and increased availability are expected to drive the market's expansion. Additionally, the growing trend of health-conscious drinking and the demand for natural and organic products may also present opportunities for cider producers in Mexico. Mexico's cider market has experienced remarkable growth, driven by changing consumer preferences and the availability of a diverse range of cider options. With key players investing in product innovation and marketing strategies, the market's potential for further expansion appears promising. As consumer awareness and demand continue to rise, the future of Mexico's cider market looks bright.

Considered in this report:
• Geography: Mexico
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Mexico cider market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation



By Product Type:
• Hard Cider
• Dry Cider
• Soft Cider
• Sweet Cider
• Others

By Packaging Type:
• Glass Bottles
• Plastic Bottles
• Aluminium Cans

By Flavour:
• Apple Base
• Flavoured Ciders

By Source:
• Conventional
• Organic

By Distribution Channel:
• On-trade
• Off-trade

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to cider industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.