The United Arab Emirates drinkable yoghurt market was valued at above USD 128.85 million in 2022 due to convenience and on-the-go consumption.
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The drinkable yogurt market in the United Arab Emirates (UAE) has experienced significant growth in recent years, driven by factors such as increasing health consciousness, rising disposable incomes, and changing consumer preferences. The UAE drinkable yogurt market has witnessed substantial growth, reflecting the growing demand for healthy and convenient food options. The market has attracted both domestic and international brands, leading to a wide range of product choices for consumers. The market is expected to continue its growth trajectory due to the increasing popularity of yogurt as a nutritious and refreshing beverage. UAE consumers have shown a preference for drinkable yogurt due to its perceived health benefits and convenience. Drinkable yogurt is often consumed as a quick and nutritious on-the-go snack or breakfast option. The market caters to diverse consumer preferences, offering a variety of flavors, including traditional ones like strawberry, mango, and mixed berry, as well as innovative blends and combinations. The UAE drinkable yogurt market offers a wide range of products to cater to different consumer needs. This includes regular and low-fat variants, lactose-free options, and products enriched with probiotics or additional nutrients. Brands continuously innovate by introducing new flavors, packaging designs, and functional ingredients to attract consumers and stay competitive.
According to the research report "UAE Drinkable Yogurt Market Overview, 2028," published by Bonafide Research, The UAE drinkable yogurt market was valued at above USD 128.85 million in 2022. The UAE has a high per capita income, and rising disposable incomes have increased the affordability of premium and healthier food options. Consumers are willing to spend on products that offer quality, convenience, and health benefits. Drinkable yogurt, often positioned as a premium product, has gained traction among consumers with higher purchasing power. The UAE is a multicultural country with a diverse population, including expatriates from various countries. This diversity has contributed to the demand for a wide range of food options, including drinkable yogurt. Brands catering to different flavor preferences, cultural tastes, and dietary needs have found success in the UAE market, appealing to the multicultural consumer base. The UAE has a predominantly Muslim population, and the demand for Halal-certified food products is significant. Drinkable yogurt brands that offer Halal-certified products cater to this consumer requirement and gain consumer trust. Halal certification ensures that the product complies with Islamic dietary guidelines, making it appealing to a larger consumer base.
In UAE Halal certification is important for the Muslim population in the UAE. The Emirates Authority for Standardization and Metrology (ESMA) provides Halal certification to ensure that drinkable yogurt products comply with Islamic dietary guidelines. This certification confirms that the product is produced, processed, and packaged in accordance with Halal requirements. the GSO sets standards for food products in the Gulf Cooperation Council (GCC) countries, including the UAE. The GSO standards cover various aspects, including labeling requirements, ingredient specifications, hygiene practices, and food safety regulations. Compliance with GSO standards is necessary for the production and distribution of drinkable yogurt in the UAE.
Drinkable yogurt products in the UAE are widely available through various distribution channels. Supermarkets, hypermarkets, convenience stores, and specialized health food stores are popular retail outlets where consumers can purchase drinkable yogurt. Online grocery platforms and delivery services have also gained popularity, providing consumers with the convenience of home delivery. The market is characterized by the presence of both international and local brands. Major players in the UAE drinkable yogurt market include global brands like Danone, Nestle, Almarai, and Muller, as well as local dairy companies such as Al Ain Dairy and Emirates Industry for Camel Milk & Products. These brands have established a strong market presence and enjoy consumer trust.
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