Saudi Arabia Drinkable Yogurt Market Overview, 2028

The drinkable yogurt market in Saudi Arabia has experienced significant growth in recent years. The market is driven by factors such as a growing population, rising health awareness, and increasing disposable incomes. Drinkable yogurt, also known as yogurt beverages or yogurt drinks, has gained popularity as a convenient and nutritious option for consumers. One of the key drivers of the drinkable yogurt market in Saudi Arabia is the increasing health consciousness among consumers. There is a growing emphasis on adopting healthier lifestyles and making informed dietary choices. Drinkable yogurt is perceived as a healthy option due to its probiotic content, which supports digestive health, and its high calcium and protein content. The market offers a wide variety of drinkable yogurt products, including plain, flavored, low-fat, and functional variants. Popular flavors include strawberry, mango, peach, and mixed berries. The availability of different flavors caters to diverse consumer preferences and contributes to the market's growth. While a variety of flavors are available in the market, Saudi Arabian consumers tend to have a preference for traditional flavors like plain, laban (buttermilk), and Ayran (a yogurt-based beverage). These flavors are deeply rooted in the local culture and are widely consumed. During the holy month of Ramadan, the consumption of drinkable yogurt significantly increases. It is a common beverage consumed for Iftar (breaking the fast) and Suhoor (pre-dawn meal), as it provides hydration, nutrition, and digestive benefits.

According to the research report “Saudi Arabia Drinkable Yogurt Market Overview, 2028," published by Bonafide Research, The Saudi Arabia drinkable yogurt market is projected to reach a market size of more than 370.30 million by 2028. Saudi Arabian consumers place a strong emphasis on product quality and safety. They prefer brands that adhere to stringent quality standards and follow good manufacturing practices. This drives manufacturers to maintain high-quality standards in their drinkable yogurt products. The Saudi Arabian government has been taking initiatives to promote a healthy lifestyle and raise awareness about the importance of nutrition. These initiatives create opportunities for the growth of the drinkable yogurt market as consumers become more conscious of their dietary choices. Saudi Arabia has a favorable regulatory environment for food products, including drinkable yogurt. The Saudi Food and Drug Authority (SFDA) regulates and sets standards for food safety and labeling requirements. Manufacturers and importers must comply with these regulations to ensure the quality and safety of their products.

In Saudi Arabia, both local and international brands compete in the drinkable yogurt market. Local dairy companies play a significant role, with established brands such as Almarai, Al Safi Danone, and Nadec having a strong presence. International brands like Nestlé, Danone, and Müller also operate in the market, leveraging their global reputation and product innovation capabilities. Distribution channels for drinkable yogurt in Saudi Arabia include supermarkets, hypermarkets, convenience stores, and online retail platforms. Supermarkets and hypermarkets are the primary channels for purchasing drinkable yogurt, offering a wide range of brands and flavors. Online retail platforms have also gained popularity, providing convenience and accessibility for consumers. The rise of e-commerce platforms and online grocery shopping has also impacted the drinkable yogurt market in Saudi Arabia. Consumers now have the convenience of purchasing their favorite drinkable yogurt brands online, providing a wider range of options and doorstep delivery.

In Saudi Arabia, the drinkable yogurt market presents several growth opportunities for businesses. These include introducing innovative flavors, expanding product portfolios to cater to specific health needs, targeting the growing segment of health-conscious consumers, and utilizing digital platforms for marketing and distribution. However, there are challenges that businesses may face in the drinkable yogurt market in Saudi Arabia. These include intense competition, price sensitivity among consumers, ensuring consistent product quality and freshness, navigating regulatory requirements, and effectively managing the supply chain to meet market demands. Saudi Arabia has a young and growing population, which presents a significant consumer base for the drinkable yogurt market. With rising urbanization and changing lifestyles, there is an increasing preference for convenient and on-the-go food options, making drinkable yogurt a convenient and healthy choice for busy individuals. As disposable incomes rise and consumers become more discerning, there is an increasing demand for premium and innovative drinkable yogurt products. Companies are likely to focus on product differentiation through unique flavors, natural ingredients, functional benefits, and appealing packaging designs to cater to consumer preferences and capture a larger market share. The Saudi Arabian government has been implementing various initiatives to promote a healthy lifestyle, including campaigns to raise awareness about proper nutrition and the importance of balanced diets. These initiatives, along with regulations promoting food safety and quality standards, create opportunities for drinkable yogurt brands that prioritize health, safety, and compliance.

Considered in this report
• Geography: Saudi Arabia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• Saudi Arabia drinkable yogurt market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Category
• Dairy-based
• Non-dairy based

By Type
• Flavored
• Plain

BY Distribution Channel
• Hypermarket and supermarket
• Convenience store
• Speciality store
• Online
• other

By Packaging

• Cup
• Bottles
• Tetra pack
• Pouch

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Bottled water Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.