Brazil Drinkable Yogurt Market Overview, 2028

Brazil, renowned for its rich dairy consumption traditions, has witnessed a surge in demand for drinkable yogurt products, indicative of shifting consumer preferences and an expanding middle-class population. This burgeoning market owes its success to a multitude of factors that have shaped consumer behaviour and transformed the beverage sector. Brazil’s drinkable yogurt market's growth has also been bolstered by the proliferation of product innovation and diversification. Manufacturers have introduced a wide array of flavours, textures, and functional attributes to cater to diverse consumer preferences. From classic fruit flavours to exotic blends, the drinkable yogurt market offers a broad spectrum of choices that appeal to various taste profiles. Additionally, companies in Brazil have focused on incorporating functional ingredients such as probiotics, fibres, and vitamins, aligning their products with consumers' growing desire for health-enhancing properties. Brazilian consumers are becoming more aware of the health benefits associated with yogurt consumption. Yogurt, including drinkable yogurt, is recognized for its probiotic content, which promotes gut health and digestion.

According to the research report "Brazil Drinkable Yogurt Market Overview, 2028," published by Bonafide Research, The Brazil Drinkable Yogurt market is expected to grow at above 6.96% CAGR from 2023 to 2028. In Brazil, the several factors drive the growth of the drinkable yogurt market are shifting dietary habits and increased health consciousness have led consumers to seek nutritious alternatives that provide essential nutrients and contribute to overall well-being. The convenience and on-the-go nature of drinkable yogurt resonate with busy lifestyles, allowing consumers to enjoy a healthy snack or breakfast option anywhere, anytime. Additionally, advancements in packaging technology have extended the shelf life of drinkable yogurt, enhancing its portability and convenience. Plastic cups are a popular packaging option for yogurt in Brazil. They are typically made of polyethylene terephthalate (PET) or polypropylene (PP) materials. Plastic cups offer convenience, portability, and easy portion control for consumers. They are available in various sizes, ranging from single-serving cups to larger family-sized containers.

The final link in the supply chain is the retailer, who sells yoghurt to customers directly. They consist of traditional grocery stores, superstores, convenience stores, specialty dairy shops, natural food stores and online merchants. Supermarkets and hypermarkets are major retail outlets that offer a wide range of products, including drinkable yogurt. Specialty stores focus on specific product categories, such as health food stores, organic stores, or specialized dairy stores. These stores offer a curated selection of high-quality and niche products, including drinkable yogurt variants that cater to specific dietary needs or preferences. Plain drinkable yogurt is versatile and can be consumed as is or used as a base for adding fruits, granola, or other toppings. It is a popular choice for consumers who prefer the pure and unadulterated taste of yogurt, as well as those who seek a neutral base for personalized flavor combinations. Vegan drinkable yogurt is specifically designed for consumers who follow a vegan or plant-based lifestyle, avoiding any animal-derived ingredients.

Brazilian Health Regulatory Agency (ANVISA) is responsible for overseeing food safety and regulating the production, labelling, and distribution of food and beverages, including drinkable yogurt. The APAS expo, the biggest trade expo for supermarkets in Latin America, provides an important venue for presenting food and beverage items, including drinkable yoghurt. Brazil's drinkable yogurt market represents a captivating opportunity for investors and industry stakeholders alike. With a foundation built on cultural traditions and propelled by evolving consumer preferences, this market continues to flourish, creating avenues for growth, innovation, and profitability. As the nation's culinary and nutritional landscape continues to evolve, the drinkable yogurt market stands poised to play a significant role in shaping the future of the dairy industry in Brazil.

Recent Developments:
• In 2021, Vigor introduced new flavors and packaging for their Vigor Grego drinkable yogurt range, focusing on the Greek yogurt trend.
• In 2020, Danone Brazil launched Activia Shot, a smaller-sized drinkable yogurt with probiotics aimed at health-conscious consumers.
• In 2020, Nestlé launched Ninho 1+ Active, a drinkable yogurt specifically formulated for children aged 1 year and older.
• In 2020, Piracanjuba launched a new line of drinkable yogurt called Pirakids, targeted at children and emphasizing nutritional value.



Considered in this report
• Geography: Brazil
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Brazil Drinkable yogurt market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Category
• Dairy-based
• Non-dairy based

By Type
• Flavoured
• Plain

BY Distribution Channel
• Hypermarket and supermarket
• Convenience store
• Speciality store
• Online
• Other

By Packaging
• Cup
• Bottles
• Tetra pack
• Pouch

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Bottled water Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.