China Drinkable Yogurt Market Overview, 2028

In China, the desire for quick and wholesome dairy-based beverages as well as changing consumer preferences and rising health consciousness have all contributed to the tremendous expansion and change of the drinkable yoghurt market over the past few years. As one of the largest and fastest-growing economies in the world, China presents a vast and promising market for drinkable yogurt manufacturers and suppliers. The rising middle class, urbanization, and a shift towards healthier lifestyles have fuelled the demand for drinkable yogurt as a popular on-the-go snack, breakfast option, and functional beverage. The Chinese market is characterized by a diverse range of drinkable yogurt products, including plain and flavoured variants, probiotic-rich options, and innovative packaging formats. Additionally, the influence of traditional Chinese culture and preferences has led to the introduction of unique local flavour’s and ingredients in drinkable yogurt formulations.

According to the research report "China Drinkable Yogurt Market Overview, 2028," published by Bonafide Research, The China Drinkable Yogurt market was valued at above USD 10.50 Billion in 2022. With increasing disposable incomes and a desire for premium products, Chinese consumers are willing to pay for higher-quality drinkable yogurt offerings. Brands that emphasize premium ingredients, organic certifications, and health claims can command higher prices and attract discerning consumers. Strong branding, attractive packaging, and engaging marketing campaigns play a crucial role in capturing the attention and loyalty of Chinese consumers. Chinese consumers' increasing awareness of environmental issues has prompted yogurt manufacturers to prioritize sustainability in their packaging and production processes. There is a growing emphasis on eco-friendly packaging materials and recycling initiatives within the industry. Plain drinkable yogurt is favored by Chinese consumers who prefer a more traditional and authentic yogurt experience. It is often chosen by health-conscious individuals who appreciate the natural probiotic content and nutritional benefits of yogurt without added sugars or artificial ingredients. In addition to plain and fruit-flavored options, the Chinese drinkable yogurt market offers functional and health-focused varieties. These yogurts may be fortified with vitamins, minerals, probiotics, or other beneficial ingredients aimed at promoting specific health benefits, such as digestive health, immune support, or bone health.

Modern retail channels consist of large supermarket chains, hypermarkets, and department stores. These channels have gained prominence in urban areas and higher-tier cities in China. Modern retail offers a wide range of yogurt brands and product varieties, allowing consumers to compare and choose from different options. E-commerce platforms, such as Alibaba's Tmall and JD.com, have experienced explosive growth in China. Plastic bottles are a popular packaging choice for drinkable yogurt in China. Smaller single-serve plastic bottles, typically ranging from 200ml to 500ml, are preferred by consumers looking for portion control and convenience. Tetra Pak cartons are widely used for drinkable yogurt in China, especially for larger-sized products and multi-serve options. And Pouches have gained popularity in the Chinese drinkable yogurt market, particularly for larger-sized products.

The Chinese government conducts regular quality and safety inspections of food products, including drinkable yogurt, through its regulatory authorities such as the State Administration for Market Regulation (SAMR) and the China Food and Drug Administration (CFDA). China International Food Exhibition and Guangzhou International Food Exhibition feature a comprehensive range of food and beverage products, including drinkable yogurt. The market for drinkable yoghurt in China offers a favourable environment as well as numerous chances for development and success. Companies may build a strong presence and succeed in this dynamic and quickly increasing industry by comprehending consumer preferences, adhering to rules, and adjusting to market trends.

Recent Developments:
• In 2022, Yili Group focused on sustainability by introducing eco-friendly packaging options for their drinkable yogurt products, including the use of recyclable materials and reducing plastic waste.
• In 2021, Mengniu Dairy Group, one of China's dairy companies, launched a new drinkable yogurt product called "Pure Nourishment" targeting health-conscious consumers. The product is made with high-quality ingredients and features a smooth texture and rich flavour.
• In 2020, Bright Dairy & Food Co., Ltd. emphasized product quality and safety by implementing strict quality control measures and adopting advanced technologies in their production processes.



Considered in this report
• Geography: China
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• China Drinkable yogurt market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Category
• Dairy-based
• Non-dairy based

By Type
• Flavoured
• Plain

BY Distribution Channel
• Hypermarket and supermarket
• Convenience store
• Speciality store
• Online
• Other

By Packaging
• Cup
• Bottles
• Tetra pack
• Pouch

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Bottled water Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.