Argentina Rum Market Overview, 2028

Argentina has a strong cultural connection with mate, a traditional South American herbal tea. Some Argentine rum brands infuse their products with mate, creating a distinct flavor profile that combines the richness of rum with the herbal and earthy notes of mate. This unique infusion appeals to local consumers who appreciate traditional Argentine flavors. Rum is not as widely consumed in Argentina compared to other spirits such as wine and beer, but it still has a presence in the alcoholic beverage market. Argentina has a rich tradition of wine production, and wine consumption remains dominant in the country. There is a growing interest in rum among certain segments of the population, particularly younger consumers and cocktail enthusiasts. The popularity of rum-based cocktails like mojitos and daiquiris has contributed to the increased demand for rum in recent years. Alongside the larger commercial brands, Argentina has seen the emergence of craft and artisanal rum producers. These smaller-scale distilleries focus on producing high-quality rums using traditional methods and often source local ingredients. Craft rums offer a more niche and unique experience for rum enthusiasts who seek distinct flavors and support local producers. Argentina hosts rum festivals and events that celebrate the spirit and its diverse flavors. These gatherings bring together local and international rum brands, providing an opportunity for consumers to explore different rum varieties, attend tastings, and learn about the production processes. These events contribute to the growth and awareness of the rum market in the country.

According to the research report "Argentina Rum Market Overview, 2028," published by Bonafide Research, The Argentina Rum market is expected to add more than 82.38 million by 2028. The rum market in Argentina may not be as prominent as in some other countries, there are a few unique aspects worth mentioning such as Mate-Infused Rums, Craft and Artisanal Rums, Innovative Cocktail Culture, Rum Festivals and Events, Rum Tourism. There are some offerings available across different rum types in Argentina. Such as White rum, also known as silver or clear rum, is a lighter style of rum. It is typically used in cocktails and mixed drinks. In Argentina, you can find local white rums produced by distilleries such as Cepas Argentinas and Tres Leones. Light or gold rum is a slightly aged rum that has a golden color. It is generally smoother and more flavorful than white rum. While not as widely produced as other rum types in Argentina, you may find some local distilleries offering light or gold rum options. Dark rum is aged for a longer period and has a rich, full-bodied flavor profile. In Argentina, dark rum is less common, but some international brands may be available in specialty liquor stores. Spiced and flavored rums have gained popularity in recent years, offering unique taste profiles infused with various spices, fruits, or other flavors. While Argentina's rum market may have limited options in this category, you might come across imported spiced and flavored rums from different regions. In the rum market in Argentina, there are both conventional and organic options available. Some brand names that offer rum in Argentina, categorized by their nature are Conventional Rum includes Cepas Argentinas produces a range of conventional rum options in Argentina, including white and gold rum. Tres Leones is another local distillery that offers conventional rum varieties, including white and gold rum. Organic Rum includes Bodega Marañón is known for producing organic spirits, including organic rum. They offer a unique organic rum option in Argentina. Campesino Rum is an artisanal distillery that produces organic rum using traditional methods and organic sugarcane. Their organic rum is highly regarded in Argentina.

White rum, also known as silver or clear rum, is a popular choice among consumers in Argentina. It is often used in cocktails and mixed drinks due to its light and versatile character. White rum's neutral flavor profile makes it suitable for various cocktail recipes, allowing the other ingredients to shine. Its affordability and accessibility also contribute to its popularity. Gold rum, also referred to as amber rum, is another leading category in the Argentine rum market. Gold rum undergoes aging in wooden barrels, which imparts a deeper color and adds subtle flavors and complexities. The aging process gives gold rum a slightly richer and more robust taste compared to white rum. Gold rum is often enjoyed neat or on the rocks, as well as used in cocktails. The Argentine rum market primarily consists of standard-strength rums, with overproof rums being less common. Standard-strength rums typically have an alcohol content of around 40% ABV (alcohol by volume), while overproof rums have a higher alcohol content, often exceeding 57.5% ABV. In Argentina, the majority of consumers tend to prefer standard-strength rums. These rums are more widely available and cater to the general consumer base, as they can be enjoyed neat, on the rocks, or used in various cocktails and mixed drinks. Standard-strength rums provide a balanced and approachable drinking experience, appealing to a broader range of taste preferences. Overproof rums, on the other hand, are less common and often considered more niche or specialized. They are known for their higher alcohol content, which can range from 57.5% ABV and beyond. Overproof rums are typically favored by rum enthusiasts, mixologists, and individuals seeking a stronger and more potent spirit. These rums can be used to create unique cocktails or for those who prefer to dilute the spirit themselves according to their desired strength. The distribution channels of the rum market in Argentina typically involve a combination includes Liquor Stores, Supermarkets and Hypermarkets, Bars, Restaurants, and Hotels, Online Retailers, Distributors and Importers. Some key trends and opportunities in the Argentina rum market includes Increasing Consumer Interest, Premiumization and Craft Offerings, Cocktail Culture, Tourism Integration, Flavored and Infused Rums, E-commerce and Online Sales.

Considered in this report

• Geography: Argentina
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report

• Argentina Rum market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• White Rum
• Gold Rum
• Dark Rum
• Spiced & Flavored Rum

By Nature

• Conventional
• Organic

By Category

• Standard
• Overproof

By Segment

• Mass
• Premium /Craft Rum

By Distribution Channel

• Off-Trade
• On-Trade

By off-trade Distribution Channel

• Hypermarkets or Supermarkets
• Specialty Stores
• Online Retails

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.
Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to flavored milk industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.