United Kingdom (UK) Rum Market Overview, 2028

Rum is a popular alcoholic spirit consumed in the United Kingdom. Rum is one of the most widely consumed spirits in the UK, with a large and diverse consumer base. It has gained popularity among a wide range of age groups and demographics, including both men and women. The demand for premium and craft rums has particularly increased, driven by consumers' interest in exploring different flavors and unique production methods. The UK is a significant importer of rums from various countries, including traditional rum-producing regions such as the Caribbean (Jamaica, Cuba, Barbados) and Latin America. These imported rums cater to different tastes and preferences, offering a wide selection to consumers. While the UK is primarily an importer of rum, there has been a rise in domestic rum production in recent years. Several distilleries have emerged, producing high-quality rums using locally sourced ingredients and unique production techniques. The rum market in the UK encompasses a wide range of flavors and styles. From light and smooth white rums to rich and complex aged rums, consumers can find a variety of options to suit their preferences. Flavored rums, such as spiced and fruit-infused variants, have also gained popularity. The rise of cocktail culture in the UK has contributed to the growth of the rum market. Rums are commonly used as base spirits in classic cocktails like Mojitos, Daiquiris, and Piña Coladas. The versatility of rum as a mixing ingredient has made it a favorite among bartenders and home mixologists. The UK rum market has seen a trend towards premiumization, with consumers willing to pay more for high-quality rums with unique characteristics and provenance. Craft and artisanal rums have gained attention, with consumers seeking out small-batch and limited-edition releases. Tasting events, rum festivals, and educational initiatives have also contributed to the growth of the rum market in the UK. These platforms provide opportunities for consumers to learn about different rum brands, styles, and production methods, fostering a greater appreciation for the spirit.

According to the research report “United Kingdom Rum Market Overview, 2028," published by Bonafide Research, The United Kingdom Rum market is projected to reach market size of more than USD 228.76 Million by 2028. The United Kingdom has a rich history in the rum market, although it is not traditionally known for producing rum itself. Instead, the UK has played a significant role in the distribution, blending, and consumption of rum. Some specialties of the UK in the UK rum market are Rum Importation and Distribution, Blending and Bottling, Rum Auctions and Collecting, Rum Festivals and Events, Rum Bars and Cocktail Culture. The UK rum market offers a variety of rum types to cater to different preferences. Some overviews of the popular rum types are White rum, also known as silver or clear rum, is a light-bodied and colorless rum. It is typically aged for a short period, if at all, and is often used in cocktails due to its clean and crisp flavor profile. White rum is versatile and commonly used in drinks like Mojitos, Daiquiris, and Piña Coladas. Light or gold rum refers to rums that have undergone some aging in oak barrels, giving them a light amber color. These rums are slightly more complex in flavor compared to white rum but still maintain a relatively mild and smooth character. Light or gold rum is often enjoyed neat or on the rocks and is also used in mixed drinks. Dark rum is characterized by its rich, full-bodied flavor and dark brown or black color. It is aged for an extended period in charred oak barrels, which imparts a deeper flavor profile with notes of caramel, molasses, and spices. Dark rum is popular for sipping and can also be used in cocktails like Dark 'n' Stormy and Mai Tai. Spiced and flavored rums have gained popularity in recent years. These rums are infused with various spices, fruits, or other natural flavors to create unique taste profiles. Spiced rum often features notes of vanilla, cinnamon, and other warm spices, while flavored rums can range from coconut and pineapple to coffee and chocolate. They are commonly used in cocktails or enjoyed on their own.

In UK Rum Market the Dark and gold Rum dominates the market by Type. Dark rum holds a significant share in the UK rum market, appreciated for its richer and more robust flavor profiles. These rums are often aged for longer periods, developing complex flavors with notes of caramel, molasses, and spice. Dark rum is commonly used in cocktails like Dark and Stormy or enjoyed neat, appealing to consumers who appreciate bolder and more intense flavors. In the UK rum market, you can find rums of both conventional and organic nature. Some brands that offer rums in each category are Conventional Rums includes Captain Morgan, Bacardi, Mount Gay, etc. Organic Rums includes FAIR., Ron del Barrilito, Hampden Estate. The UK rum market can be categorized into different types based on factors such as strength, flavor, and production methods. Some common categories and types of rum in the UK market such as, Standard or traditional rums refer to the mainstream rums that are widely available and enjoyed by consumers. These rums typically undergo the standard distillation and aging processes, resulting in a range of flavor profiles. They can include white/silver rums, gold rums, and aged rums. Overproof rums are known for their higher alcohol content, usually exceeding the standard 40% ABV (alcohol by volume). These rums can range from 50% ABV to over 75% ABV, offering a more intense and robust flavor. Overproof rums are often used as a base spirit in cocktails that require a stronger kick or as a float on top of tropical drinks. The UK rum market has a diverse distribution channel that allows rum producers and brands to reach consumers through various avenues. Some key distribution channels in the UK rum market includes Off-trade Retailers, On-trade Establishments, Distributors and Wholesalers, Online Retailers, Direct Sales. The UK rum market has been experiencing several key trends and opportunities. While the industry may have evolved since then, some noteworthy trends and opportunities that were prevalent at that time. Includes Premiumization, Craft and Artisanal Rums, Flavored and Spiced Rums, Sustainable and Ethical Practices, Rum Education and Tasting Experiences, Online Sales and E-commerce, Cocktail Culture and Mixology, Export Potential. The rum market is dynamic and subject to changing trends.

Considered in this report

• Geography: UK
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report

• UK Rum market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• White Rum
• Gold Rum
• Dark Rum
• Spiced & Flavored Rum

By Nature

• Conventional
• Organic

By Category

• Standard
• Overproof

By Segment

• Mass
• Premium /Craft Rum

By Distribution Channel

• Off-Trade
• On-Trade

By off-trade Distribution Channel

• Hypermarkets or Supermarkets
• Specialty Stores
• Online Retails

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Rum industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.