Australia Gin Market Overview, 2028

Australia's diverse climate and rich biodiversity provide an abundance of botanicals that can be used in gin production. Unique native ingredients, such as lemon myrtle, finger lime, wattleseed, and bush tomato, offer a wide range of flavours and aromas, contributing to the distinctiveness of Australian gins. Australian gin producers have gained recognition on the international stage, with several distilleries winning prestigious awards for their exceptional gins. These accolades have helped elevate the reputation of Australian gins globally and have contributed to the growing demand for Australian gin products. Australian gins are well-regarded both domestically and internationally. Local consumers appreciate the quality and craftsmanship of Australian gins, supporting local distilleries and seeking out new and unique gin offerings. Australian gins are also gaining popularity in the global market, with exports to various countries increasing over the years. Junipalooza, Ginfused Festival, Canberra Craft Beer & Cider Festival, Gin Palooza, Australian Gin Awards, and Gintonica Gin and Tonic Festival are popular in the Australian market. Australian gins have gained recognition and awards on the international stage. Distilleries from Australia have received accolades at prestigious gin competitions, solidifying the country's reputation as a producer of high-quality gins. Gin appreciation societies and clubs have emerged in Australia, bringing together gin lovers and enthusiasts. These societies organise tastings, events, and educational sessions, fostering a sense of community and promoting the exploration of different gin offerings. According to the research report "Australia Gin Market Overview, 2028," published by Bonafide Research, the Australia Gin market was valued at above USD 286.03 million in 2022. Australian consumers have shown a growing interest in barrel-aged gins, which are gins aged in oak barrels to develop complex flavours and characteristics similar to those found in aged spirits like whisky. These barrel-aged gins offer a unique twist on traditional gin and appeal to those seeking a more nuanced and sophisticated gin experience. The rise of the craft gin movement in Australia has also contributed to the preference for premium gins. Many small-scale distilleries are producing high-quality gins using traditional methods, locally sourced ingredients, and innovative techniques. These gins often have a higher price point due to the smaller production scale and the attention to detail in their creation, but they are sought after by gin enthusiasts who value the craftsmanship and unique flavour profiles they offer. There are several major gin brands present in Australia that have gained recognition and popularity among consumers. Which include Four Pillars Gin, Archie Rose Distilling Co., The West Winds Gin, Adelaide Hills Distillery, and Manly Spirits Co. One of the specialties of gin producers in Australia is their focus on using native botanicals and showcasing the unique flavours of the Australian landscape. Australian gin producers often source and incorporate local botanicals into their recipes, creating gins with distinct and vibrant flavour profiles. This emphasis on native botanicals sets Australian gins apart and allows them to offer a taste experience that is unique to the country. Botanic is a boutique distillery located in New South Wales, Australia. They specialise in crafting small-batch, handcrafted gins using locally sourced botanicals. Botanic is known for their commitment to using native Australian ingredients and showcasing the unique flavours of the Australian landscape in their gins. Many supermarkets in Australia have a liquor section where customers can find a range of alcoholic beverages, including gin. This provides convenience for customers who can purchase gin along with their regular grocery shopping. It includes Woolworths Supermarkets, Dan Murphy's, ALDI Supermarkets, IGA, and Costco. The popularity of online shopping has extended to the alcohol industry, and there are several online retailers specialising in spirits, including gin. These platforms allow consumers to explore a wide range of gin brands, compare prices, and have the products delivered to their doorstep. BoozeBud, Nick's Wine Merchants, and The Whisky Exchange are popular online retailers. Distilleries and businesses involved in the production and sale of gin are required to obtain appropriate licences from the relevant state or territory liquor authorities. These licences outline the specific conditions and requirements for operating a distillery or selling gin legally. Gin bottles must comply with specific labelling and packaging requirements. These include providing accurate and clear information about the product, such as alcohol content, ingredients, allergens, producer details, and any health warnings. The labels must meet the guidelines set by the Australian Food Standards Code. There are regulations governing the advertising and promotion of alcoholic beverages, including gin, to prevent misleading or irresponsible marketing practises. Advertisements must not target minors, encourage excessive consumption, or make false health claims. The Alcohol Beverage Advertising Code (ABAC) sets guidelines for responsible alcohol advertising. Producing gin can involve significant costs, including raw materials, distillation equipment, packaging, marketing, and distribution. The cost of production can be a challenge for small-scale gin producers, especially when competing against larger, more established brands. Getting gin products onto retail shelves and into the hands of consumers can be a challenge. Securing distribution agreements, negotiating shelf space, and competing for visibility and promotion within retail outlets can pose challenges, particularly for smaller gin producers. Despite these challenges, the gin market in Australia continues to grow, driven by increasing consumer interest in craft spirits, premium offerings, and unique flavor profiles. Adaptability, innovation, and a focus on quality and differentiation can help gin producers overcome these challenges and succeed in the Australian market. Australia attracts a significant number of tourists, both domestic and international. Many visitors are interested in experiencing local products, including gin. Gin distilleries that offer tours, tastings, and immersive experiences provide a unique opportunity to engage with consumers and build brand loyalty. Australian consumers have shown a growing preference for locally produced and sustainable products. Gin producers that emphasise local sourcing of botanicals, environmentally friendly production methods, and community engagement are likely to resonate with this consumer trend and gain a competitive edge. Considered in this report

• Geography: Australia • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Australia Gin market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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BY Sales Channel • On trade • Off trade The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Gin market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.