United Kingdom (UK) Brandy Market Overview, 2028

Brandy occupies a prominent position in the UK market, characterized by its historical significance, versatile flavor profiles, and association with refinement. This distilled spirit, derived from wine or fermented fruit, captivates UK consumers with its sophistication and diverse range of offerings, including prestigious international brands like Cognac and Armagnac, as well as domestic options. Hennessy, a well-known Cognac producer from France, holds a strong presence in the UK market. Cognac producers worldwide, Courvoisier has established itself as a prominent brand in the UK market. The UK market accepts brandy for a variety of consumption scenarios, including sipping it plain, mixing it into traditional cocktails, or using it in cooking. The UK market is a compelling platform for brandy producers to exhibit their craftsmanship and appeal to a discerning audience as consumer preferences change and demand for premium and craft spirits increases. The trend towards premiumization is evident in the UK brandy market, with consumers seeking high-quality, artisanal, and aged expressions. Demand for premium Cognacs and limited edition releases has surged, as consumers are willing to invest in unique and luxurious brandy experiences. According to the research report “United Kingdom Brandy Market Overview, 2028," published by Bonafide Research, The United Kingdom Brandy market is projected to reach market size of more than USD 1.78 Billion by 2028. The UK's vibrant cocktail culture has extended to brandy, with mixologists incorporating brandy into innovative and contemporary cocktails. Brandy-based cocktails, such as brandy fizzes, twists on classic cocktails, and creative brandy infusions, are gaining popularity, appealing to a younger demographic. Brandy consumption in the UK peaks during the colder months, particularly in autumn and winter. This can be attributed to brandy's association with warmth, comfort, and indulgence, making it an appealing choice during the cooler seasons. During autumn and winter, consumers often seek spirits that provide a sense of warmth and coziness, and brandy fits this preference. It is commonly enjoyed as a sipping spirit, either neat or served alongside a warm beverage like hot chocolate or in hot toddies. Spirit of Christmas Fair This annual fair in London celebrates the festive season and showcases a wide range of spirits, including brandy. Various drinks festivals held throughout the year, such as The Spirits Show and The Wine and Spirits Show, often include brandy as part of their offerings. Popular brandy brands available in the UK market are Courvoisier, Hennessy, Martell, Torres.

In the production of brandy, grape wine is the most commonly used ingredient in the UK. Grapes are the preferred fruit for making brandy due to their high sugar content, which allows for fermentation and subsequent distillation to produce the base spirit. Grape brandy is the foundation for various types of brandy, including Cognac and Armagnac, which are renowned for their quality and flavor profiles. While other fruits can be used to produce fruit brandies, grape brandy holds the predominant position in the UK market, given the availability of grape vineyards, established winemaking traditions, and the desire to align with the styles and standards of internationally recognized brandy regions. During the holiday season, particularly during Christmas and New Year's celebrations, brandy is frequently favored in the UK. Due to it’s associated with warmth, comfort, and indulgence, brandy consumption tends to surge around the holiday season. During festive parties, brandy is frequently consumed neat, on the rocks, or as a crucial component in traditional cocktails like the Brandy Alexander or Hot Toddy. Entry-Level Brandies are often young or lightly aged brandies that can be mixed with other drinks or enjoyed on their own. The cost of a bottle ranges from about £10 to £30.Longer ageing and more sophisticated flavoring are common in premium brandies. Premium brandies usually cost between £30 and £100 a bottle. High-end brandies, frequently from well-known companies or limited releases, are referred to as luxury and prestige brandies. They have remarkable quality and flavor characteristics since they are painstakingly made and matured for long periods of time. Luxury brandies can cost anything between £100 and many thousand pounds each bottle. Brandy faces strong competition from other spirits like whisky, gin, and vodka, which have gained significant popularity in the UK market. These spirits have successfully captured consumer interest and market share, posing a challenge for brandy brands to differentiate themselves and attract new consumers. Brandy often carries a perception of being an older generation's drink or being associated with specific occasions like Christmas. Overcoming this perception and appealing to a wider demographic, including younger consumers, can be a challenge for brandy brands in the UK. Considered in this report • Geography: United Kingdom • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Manmayi Raval

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Aspects covered in this report • United Kingdom Brandy Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Types • Grape Brandy • Calvados • Cognac • Armagnac • Fruit Brandy • Others By Price • Value • Premium • High End Premium • Super Premium

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By Distribution Channel • On -Trade • Off-Trade The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. We have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to brandy industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Keywords:? United Kingdom, Grape brandy ,cognac ,calvados ,armagnac ,dried fruit brandy, pamace brandy ,premium high end premium, super premium , Hypermarkets and supermarkets ,Convenience Store and Online.