Japan Brandy Market Overview, 2028

In Japan, brandy was introduced during the Meiji period (1868-1912), a time when Western influences were permeating the country. However, it is in recent years that Japanese brandy has garnered attention and started making its mark in the spirits market. One of the key factors contributing to the success of the Japan brandy market is the availability of high-quality local ingredients. Japan's diverse climate and fertile soil provide optimal conditions for cultivating flavorful and aromatic fruits, such as grapes and apples. These fruits are carefully selected to serve as the base for brandy production, ensuring a rich and nuanced flavor profile that is uniquely Japanese. Japanese brandy producers have taken inspiration from traditional French brandy-making methods and adapted them to suit their own style and preferences. They have embraced the meticulous attention to detail for which Japan is renowned, infusing their brandy production with craftsmanship and precision. This fusion of traditions results in a brandy with its own distinctive character and flavor profile, setting it apart from other brandies around the world. Craftsmanship and patience are paramount in Japanese brandy production. The aging process is meticulously controlled and monitored, often taking place in oak casks. This extended aging allows the spirits to develop complexity, depth, and a smoothness that is highly prized by brandy connoisseurs. Japanese brandy producers recognize the importance of time in creating a truly exceptional product. According to the research report “Japan Brandy Market Overview, 2028," published by Bonafide Research, The Japan Brandy Market is projected to reach market size of more than USD 609 Million by 2028. Japanese brandy producers are known for their innovative blending techniques. They often blend different types of brandy, including those aged in different casks or using different fruit varieties, to create unique and harmonious flavor profiles. Some renowned Japanese whisky distilleries have expanded their product offerings to include brandy. Leveraging their expertise in spirits production, they have brought their meticulous approach to brandy-making, adding further credibility to the market. While Japanese brandy is gaining international recognition, the domestic consumption remains a significant portion of the market. Japanese consumers appreciate the craftsmanship and quality of locally produced brandy. The Japanese brandy market is experiencing steady growth, driven by both domestic and international demand. As more consumers discover the unique qualities of Japanese brandy, the market is expected to continue expanding. Some Japanese brandy producers have collaborated with renowned Cognac houses from France to further enhance their expertise and knowledge in brandy production. These collaborations have led to the exchange of techniques, blending methods, and overall quality improvement. Japanese brandy often exhibits distinct flavor profiles that set it apart from other brandies around the world. The use of local fruit varieties, meticulous blending techniques, and the influence of Japanese craftsmanship contribute to the development of unique and harmonious flavors. Japanese brandy producers pay attention to the aesthetics of their products, and many brands feature beautifully designed bottles and labels. The bottle designs often reflect traditional Japanese art forms or incorporate elements of Japanese culture, making them visually appealing to consumers. Brandy production is not limited to traditional wine regions in Japan. Some distilleries have emerged in regions not typically associated with brandy production, such as Hokkaido and Kyushu. This diversification expands the geographical reach of Japanese brandy production. In addition to traditional oak casks, Japanese brandy producers experiment with aging their spirits in a variety of casks, including those previously used for sherry, wine, or even Japanese whisky. These alternative casks impart distinct flavors and characteristics to the brandy.

The Liquor Tax Law sets forth regulations related to the production, distribution, and taxation of alcoholic beverages in Japan, including brandy. It governs the tax rates applicable to brandy, import/export procedures, labeling requirements, and licensing of producers, wholesalers, and retailers. The Alcohol Business Act establishes regulations and requirements for businesses involved in the manufacturing, importation, wholesale, and retail of alcoholic beverages, including brandy. It covers licensing, advertising restrictions, age verification, labeling, and quality control measures. The Food Sanitation Act governs the safety and hygiene standards for food and beverages, including brandy. It sets regulations related to the production, handling, packaging, and labeling of alcoholic beverages to ensure consumer safety and prevent the sale of adulterated or contaminated products. The Ministry of Finance and other relevant authorities set standards for alcoholic beverages, including brandy, to ensure product quality and integrity. These standards cover aspects such as alcohol content, ingredients, labeling requirements, and permissible additives or flavorings. Japanese brandy is no longer seen as a mere imitation of its European counterparts but rather as a unique expression of Japan's rich spirit-making heritage. It showcases the country's dedication to quality, craftsmanship, and attention to detail. The brandy market in Japan embodies a sense of refinement and sophistication that appeals to both domestic consumers and spirits enthusiasts worldwide. In addition to its domestic popularity, Japanese brandy is also gaining traction in international markets. The export volumes have been steadily increasing as more consumers around the world discover and appreciate the exceptional quality and character of Japanese brandy. The unique flavor profiles, meticulous production methods, and the reputation of Japanese craftsmanship contribute to the growing demand for Japanese brandy on a global scale. Japan brandy market is a fascinating and vibrant sector within the spirits industry. It combines traditional brandy-making techniques with the meticulous attention to detail and craftsmanship for which Japan is renowned. With its distinct flavor profiles, commitment to quality ingredients, and increasing recognition worldwide, Japanese brandy continues to captivate the palates of brandy enthusiasts and stands as a testament to Japan's rich spirit-making heritage. Considered in this report: • Geography: Japan • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • Japan Brandy Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

Make this report your own

Have queries/questions regarding a report?

Take advantage of intelligence tailored to your business objective

Ask an Expert

Manmayi Raval

Research Consultant

By Product Types: • Grape Brandy • Calvados • Cognac • Armagnac • Fruit Brandy • Others By Price: • Value • Premium • High End Premium • Super Premium By Distribution Channel: • On -Trade • Off-Trade

Don’t pay for what you don’t need. Save 30%

Customise your report by selecting specific countries or regions

Specify Scope Now

The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to brandy industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.