China Brandy Market Overview, 2028

Brandy holds a rich cultural significance in China, where it has been embraced as a symbol of prestige and sophistication. The historical connections between brandy and Chinese culture, coupled with the country's long-standing appreciation for spirits, have fueled the market's growth. Brand awareness and brand loyalty play vital roles, making it essential for brands to understand and cater to the specific preferences and aspirations of Chinese consumers. The Chinese brandy market has witnessed a surge in demand, driven by a shift in consumer tastes. While traditional spirits like baijiu still dominate the alcohol market, brandy's popularity is growing steadily. Consumers are increasingly seeking out more diverse and Western-inspired drinking experiences, prompting a rise in brandy consumption. This trend is particularly evident among younger consumers who value novelty, sophistication, and international brands. While the China brandy market presents substantial opportunities, it also poses unique challenges. Competition is fierce, with both domestic and international brands vying for market share. Understanding the diverse consumer segments, building brand awareness, and navigating complex distribution channels are critical for success. Additionally, the evolving regulatory environment and changing consumer preferences require brands to remain adaptable and agile. Domestic Brands of Brandy in China are Luzhou Laojiao, Great Wall, Dynasty, Niu Lan Shan. Whereas International Brands of Brandy in China are Martell, Remy Martin, Hennessy, Torres.

According to the research report "China Brandy Market Overview, 2028," published by Bonafide Research, The China Brandy Market was valued at above USD 6.60 Billion in 2022. Baijiu, a traditional Chinese liquor, has historically dominated the alcoholic beverage market in China. However, the growing popularity of brandy indicates a shift in consumer preferences and a diversification of drinking habits. China is a vast country with diverse regional preferences. Different regions within China may have unique preferences for certain types or styles of brandy. Brands need to understand and cater to these regional variations to effectively target their consumer base. In Chinese culture, brandy is often considered a prestigious and thoughtful gift. The luxurious packaging and associations of brandy as a high-quality spirit make it an appealing choice for special occasions, business meetings, and gift exchanges. The rise of cocktail culture in China has also contributed to the increasing demand for brandy. Mixologists and bartenders are incorporating brandy into innovative cocktails, attracting a younger consumer base interested in exploring new flavors and experiences. Brandy faces competition not only from other spirits like baijiu and whiskey but also from wine and beer. This cross-category competition adds to the complexity of the market and requires brands to differentiate themselves effectively. Brand awareness and brand image play a significant role in the China brandy market. Brands that can associate themselves with luxury, sophistication, and a desirable lifestyle have a competitive advantage in capturing consumer attention and loyalty. Influencers and Key Opinion Leaders (KOLs) have a strong presence in the Chinese market. Collaborations with influential individuals who align with a brand's values and target audience can significantly impact brand perception and consumer purchasing decisions. As health and wellness gain importance among Chinese consumers, brands are exploring the production of healthier or low-alcohol options within the brandy segment. This trend reflects the evolving preferences and priorities of Chinese consumers. With the rise of brandy consumption, there is a growing interest in spirits education and appreciation. Tastings, masterclasses, and educational events are becoming more common, providing consumers with the opportunity to deepen their knowledge and develop a discerning palate. The China brandy market not only presents opportunities within the country but also serves as a potential export market for international brandy producers. Chinese consumers' growing affinity for high-end and premium products makes it an attractive destination for brandy exports.

China International Alcoholic Drinks Expo (CIADE) is a major trade show held annually in China, showcasing a wide range of alcoholic beverages, including brandy. The event brings together industry professionals, distributors, and retailers, providing a platform for networking, business discussions, and product showcases. Also, China International Wine & Spirits Exhibition (CIWSE) is a renowned exhibition that focuses on wine and spirits, attracting both domestic and international brands. Brandy producers often participate in this event to connect with potential buyers, distributors, and consumers. In addition, China National Sommelier Competition highlights the skills and expertise of sommeliers in China. While primarily focused on wine, brandy often features as a category in the competition, providing an opportunity for brandy producers to showcase their products to industry professionals. Shanghai International Wine & Spirits Exhibition (SIWS) is a prominent trade fair dedicated to wine and spirits. The event offers a platform for brandy brands to exhibit their products, conduct tastings, and engage with trade professionals and consumers. The Chinese government regulates the labeling of alcoholic beverages, including brandy. Labels must adhere to specific requirements regarding product information, alcohol content, health warnings, and labeling language. Meeting product quality and safety standards is crucial to ensure compliance with these regulations. The Chinese government imposes regulations on the advertising and marketing of alcoholic beverages, including brandy. These regulations cover areas such as content, target audience, advertising channels, and restrictions on promoting excessive or irresponsible drinking. Advertisements must comply with these regulations to maintain legal compliance. Additionally, China has specific laws related to the legal drinking age and responsible alcohol consumption. The legal drinking age in China is 18 years old. Brands and retailers must comply with these age restrictions and promote responsible drinking practices in their marketing and sales efforts. Intellectual property rights, including trademarks, copyrights, and patents, are protected by Chinese laws. Brandy producers need to ensure their intellectual property is registered and protected to prevent unauthorized use and infringement. Moreover, Chinese authorities enforce strict food safety and quality control measures to protect consumers. These regulations encompass aspects such as production processes, ingredients, sanitation standards, and product testing. Compliance with these regulations is vital to ensure consumer safety and maintain market integrity.

To capture the attention of Chinese consumers, brandy companies have adopted innovative marketing strategies, including experiential events, tastings, and collaborations with influencers or celebrities. These efforts aim to create unique brand experiences and connect with consumers on a deeper level. While older generations still form a significant part of the consumer base, the China brandy market has witnessed a growing interest among younger consumers. This demographic shift is driven by their desire for new experiences, international brands, and the perception of brandy as a trendy and sophisticated spirit. The China brandy market represents a dynamic and promising landscape, driven by a combination of economic growth, cultural significance, evolving consumer tastes, and the presence of both domestic and international brands. As Chinese consumers increasingly embrace brandy as a sophisticated and premium spirit, opportunities for growth and market penetration abound. So, success in this market demands a deep understanding of consumer preferences, effective branding strategies, and the ability to navigate the complexities of the Chinese business environment.

Considered in this report:
• Geography: China
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report:
• China Brandy Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Types:
• Grape Brandy
• Calvados
• Cognac
• Armagnac
• Fruit Brandy
• Others

By Price:
• Value
• Premium
• High End Premium
• Super Premium

By Distribution Channel:
• On -Trade
• Off-Trade

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.
Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to brandy industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.