France Tequila Market Overview, 2028

French consumers have a strong appreciation for quality and craftsmanship, which extends to their interest in tequila. French consumers have developed an appreciation for the artisanal production methods and quality of tequila. They recognise that tequila is made from agave, a plant native to Mexico, and appreciate the traditional methods employed in its production. This perception has elevated tequila from being seen as a simple spirit to being considered a refined and handcrafted product. The drinking habits of French consumers have been shifting, with a growing interest in exploring spirits beyond the traditional wine and cognac offerings. Tequila has benefited from this trend as consumers seek new and exciting experiences in their beverage choices. The cocktail culture in France has seen significant growth, with mixologists and bartenders continuously pushing the boundaries of creativity. Tequila, with its unique flavour profiles and versatility, has become a favoured spirit for crafting innovative and well-balanced cocktails, further enhancing its perception as a sophisticated and exciting choice. French consumers have shown a keen interest in award-winning tequilas. Prestigious international spirits competitions, such as the Tequila and Mezcal Masters and the International Wine and Spirit Competition, have recognised tequila brands for their exceptional quality, further boosting their popularity in the French market. Additionally, it has become a popular gift choice in France, especially for special occasions and celebrations. Premium tequila bottles, often presented in elegant packaging, are considered luxurious and sophisticated gifts for friends, colleagues, and loved ones. According to the research report "France Tequila Market Overview, 2028," published by Bonafide Research, the France Tequila market is projected to reach a market size of more than USD 73.86 million by 2028. Blanco tequila, also known as Plata or Silver, is unaged or minimally aged in oak barrels for a short period. It is known for its clear colour and crisp, fresh flavours. Blanco tequilas are often preferred by those who enjoy the pure agave flavours and the characteristic spiciness of tequila. It holds a significant market in France. Tequila-based cocktails, especially the classic Margarita, are quite popular in France. Blanco tequila is often the preferred choice for these cocktails due to its vibrant flavours and ability to blend well with other ingredients, such as lime juice and orange liqueur. Value tequilas, which are often more affordable and accessible, have their consumer base in France. These tequilas, while not as expensive as their premium counterparts, can still offer enjoyable flavours and quality within a more budget-friendly range. Premium tequilas are gaining popularity in France. These tequilas are known for their higher quality, craftsmanship, and refined flavours. In France, there are several major tequila brands that are popular and widely available. Patrón, José Cuervo, Don Julio, Olmeca Altos, Herradura, and El Jimador are some of the major brands in France. Agave Days is an annual festival dedicated to agave spirits, including tequila, mezcal, and other related spirits. The event offers tastings, workshops, and seminars that delve into the history, production, and flavours of agave-based beverages. Furthermore, the Mex Y Can Festival is a celebration of Mexican culture in France. It features traditional music, dance, food, and drinks, including tequila. Attendees can enjoy tequila tastings, learn about tequila production, and immerse themselves in Mexican traditions. Supermarkets and hypermarkets play a significant role in the retail distribution of tequila in France. They offer a convenient and accessible sales channel, with tequila brands ranging from popular to premium varieties. Carrefour, Leclerc, Intermarché, Casino Supermarchés, and Auchan are major supermarkets and hypermarkets. Some specialty shops focus specifically on tequila and agave spirits. Which includes stores like La Tequila, The Agave Room, and Mexi & Co. The rise of e-commerce has made online retailers a popular sales channel for tequila in France. Online platforms and websites specialising in alcoholic beverages provide a wide range of tequila brands and expressions, offering consumers convenience. La Maison du Whisky, Cdiscount, Amazon.fr, Drinks&Co, and Vinatis are popular retail channels. The French government regulates the production, labelling, and importation of tequila. These regulations ensure that tequila sold in France meets specific quality standards and is properly classified. In order to be labelled "tequila," the spirit must adhere to the regulations set by the Consejo Regulador del Tequila (CRT), the regulatory body for tequila in Mexico. The CRT establishes the rules and standards for tequila production, including the types of agave that can be used, the production process, and ageing requirements. In France, tequila imports must comply with European Union (EU) regulations for spirits. French consumers are becoming more open to exploring different spirits and expanding their drinking preferences beyond traditional choices. This includes an increased curiosity about tequila, driven by the desire to try new and exciting flavours. The trend towards premiumization in the spirits industry is also impacting the tequila market in France. Consumers are willing to invest in higher-quality, artisanal tequilas that offer unique flavours and production methods. This trend aligns with the premiumization of other spirit categories in France. The global tequila market has been experiencing significant growth, driven by increasing demand in various countries. This growth can have a positive spillover effect on the French market as international tequila brands expand their distribution networks and promotional efforts. Despite these, France has a long-standing tradition of wine and spirit production, with a strong emphasis on French spirits such as cognac and whisky. Tequila, as a Mexican spirit, may face challenges in penetrating the established drinking culture and preferences of French consumers. Tequila has historically been associated with shots and party culture, which can create the perception that it is a harsh and low-quality spirit. Overcoming this perception and educating consumers about the diverse range and premium quality of tequila can be a challenge. Considered in this report • Geography: France • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

Aspects covered in this report • France Tequila market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type • Blanco • Reposado • Anejo • Others By Grade • Value • Premium • High - End Premium • Super Premium By Distribution Channel • Off-Trade • On-Trade By off-trade Distribution Channel

• Supermarkets and Hypermarkets • Discount Stores • Online Stores • Others By On-trade Distribution Channel • Restaurants and Bars • Liquor Stores • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Tequila industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.