United Kingdom (UK) Tequila Market Overview, 2028

The United Kingdom, with its storied past and vibrant present, has embraced tequila as a symbol of liberation, sophistication, and unbridled creativity. The UK has a vibrant cocktail culture, with a wide array of bars and mixology-focused establishments. Tequila-based cocktails, such as Margaritas, Palomas, and Tequila Sunrises, are popular choices among consumers. The cocktail culture has contributed to the increased visibility and consumption of tequila in the UK market. Tequila is increasingly recognised as a spirit that can be paired with food. Restaurants and bars in the UK are exploring tequila and food pairings, showcasing the versatility of tequila in enhancing the flavours of various cuisines. Tequila festivals and events have gained popularity in the UK. It provides opportunities for consumers to taste a wide range of tequilas, learn from experts, and engage with brands. Tequila Fest is a popular event that showcases a wide range of tequilas from different brands and producers. The festival offers tastings, masterclasses, and seminars where attendees can learn about the history, production, and tasting techniques of tequila. Tequila Fest takes place in various cities across the UK, including London, Manchester, and Edinburgh. Various bars, restaurants, and spirit shops in the UK organise tequila tasting experiences and events throughout the year. These events provide an opportunity to learn about different tequila brands, tasting techniques, and the nuances of various expressions. While the preference for premium tequilas is increasing, it's important to note that there is still a market for other types of tequila as well. Blanco tequila, known for its pure and vibrant agave flavours, is a popular choice for cocktails, particularly margaritas and other mixed drinks. Additionally, flavoured tequilas, such as those infused with fruits or spices, can also find a niche audience looking for unique and innovative flavour profiles. According to the research report "United Kingdom Tequila Market Overview, 2028," published by Bonafide Research, the United Kingdom tequila market is expected to add more than 99.13 million by 2028. Various TV shows, particularly those focused on food and beverages, have featured tequila tastings and competitions. These shows provide exposure to different tequila brands and educate viewers about the nuances of tequila production, flavour profiles, and the art of mixology. Notable examples include shows like "MasterChef," "Top Chef," and "Bar Rescue." Numerous celebrities have entered the tequila market by launching their own brands. For instance, George Clooney and Rande Gerber co-founded Casamigos Tequila, which gained significant attention and popularity. Similarly, Dwayne "The Rock" Johnson launched Teremana Tequila, and Michael Jordan introduced Cincoro Tequila. These celebrity endorsements and involvement in the tequila industry have helped raise awareness and attract consumers. Influencers on platforms like Instagram and YouTube have played a role in promoting tequila brands and creating buzz around the spirit. Popular influencers and content creators often share their experiences, cocktail recipes, and recommendations with their followers, influencing consumer preferences and driving interest in specific tequila brands. There are several major tequila brands that have a significant presence in the UK market. Jose Cuervo, Patrón, Don Julio, El Jimador, Casamigos, and Ocho are some of the well-known brands in the UK. Major supermarket chains and hypermarkets in the UK also carry a range of tequila brands. These large-scale retailers often stock popular tequila brands and may offer promotional discounts or special offers. Tesco, Sainsbury's, Asda, Morrisons, and Waitrose are major sales channels in the UK. Some specialty shops focus specifically on tequila and other agave spirits. The Tequila Shop, Mexgrocer.co.uk, and The Agave Shop are dedicated tequila shops that offer a curated selection of premium and artisanal tequilas. Online retailers have become increasingly popular for purchasing tequila in the UK. Websites and platforms dedicated to spirits and beverages provide a wide variety of tequila options. Amazon UK, DrinkSupermarket.com,DrinkSupermarket.com TheDrinkShop.com , 31Dover.com, and The Bottle Club are prominent retailers in the tequila market in the UK. Tequila is a protected geographical indication, meaning that it can only be produced in specific regions of Mexico designated by the Mexican government. The EU and the UK recognise this designation, and tequila must meet the requirements of being produced in these designated regions to be labelled as "tequila." Tequila imported into the UK must comply with importation regulations, including customs procedures, documentation, and certification requirements. Importers need to follow the proper channels and meet the relevant import regulations to ensure the legal importation of tequila into the UK. The spirits market in the UK is highly competitive, with a wide variety of alcoholic beverages available. Tequila competes with other spirits such as whisky, vodka, gin, and rum. Convincing consumers to choose tequila over other established spirits requires effective marketing and highlighting its unique qualities. Some premium and ultra-premium tequila brands may have higher price points compared to other spirits. Convincing consumers of the value and quality associated with higher-priced tequilas can be a challenge, especially if they are not familiar with the diverse range of flavours and production methods. While popular tequila brands are widely available, smaller or craft tequila brands may face challenges in distribution and getting their products into retail stores or bars. Expanding the distribution network and increasing availability across various regions in the UK can help address this challenge. There is an increasing emphasis on sustainability and ethical production practises across the spirits industry, including tequila. Consumers in the UK are more conscious of the environmental impact and social responsibility associated with the products they consume. Tequila brands that prioritise sustainable sourcing, production, and fair-trade practises are likely to gain favour among The UK market has seen an influx of diverse tequila brands offering a wide range of flavour profiles, production methods, and ageing techniques. This diversification provides consumers with more choices and opportunities to explore different tequila options, further fueling the growth of the market. Considered in this report • Geography: United Kingdom • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

Aspects covered in this report • United Kingdom Tequila market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type • Blanco • Reposado • Anejo • Others By Grade • Value • Premium • High - End Premium • Super Premium

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Manmayi Raval

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• Supermarkets and Hypermarkets • Discount Stores • Online Stores • Others By On-trade Distribution Channel • Restaurants and Bars • Liquor Stores • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Tequila industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.