Australia Tequila Market Overview, 2028

Demand for Tequila in Australia has been driven by factors such as changing consumer preferences, increased awareness, and the influence of the cocktail culture. As Australians become more adventurous with their drink choices, Tequila has emerged as a popular choice for both sipping and mixing in cocktails. The market for premium and artisanal Tequilas has seen significant growth worldwide, including Australia. Consumers are increasingly seeking high-quality Tequilas with unique flavor profiles, aged expressions, and sustainable production practices. This trend aligns with the broader movement towards premiumization and the growing interest in craft spirits. Australia has a vibrant cocktail culture, with a growing number of bars and restaurants that feature creative and innovative Tequila-based cocktails on their menus. The mixology scene in Australia provides a platform for Tequila to shine and allows consumers to explore the spirit in new and exciting ways. The Australian market has seen an increased focus on consumer education and awareness regarding Tequila. This includes educating consumers about the different types and styles of Tequila, production processes, and the appreciation of the spirit's nuances. This emphasis on education helps consumers make informed choices and appreciate Tequila as a sipping spirit rather than just a shot ingredient. As sustainability and organic practices gain importance globally, the Australian Tequila market reflects this trend. Some brands offer Tequilas produced using organic agave plants and sustainable production methods. This appeals to environmentally conscious consumers who seek products aligned with their values.

According to the research report "Australia Tequila Market Overview, 2028," published by Bonafide Research, The Australia Tequila market was valued at above USD 100.07 Million in 2022. The Australian government has regulatory bodies such as the Australian Taxation Office (ATO) and the Australian Competition and Consumer Commission (ACCC) that oversee aspects of the alcohol industry. These agencies enforce regulations related to taxation, labeling, advertising, and consumer protection. Additionally, industry associations and organizations play a role in promoting responsible consumption, education, and advocacy within the alcohol sector. The Distilled Spirits Industry Council of Australia (DSICA) represents the interests of the distilled spirits industry, including Tequila producers and importers, and works towards promoting responsible consumption and industry development. Australia has a growing interest in tequila, and you can find a variety of tequila types available in the market, including Blanco tequila, also known as silver or white tequila, is unaged or aged for a short period (usually up to two months) in stainless steel or neutral oak barrels. It has a clear appearance and showcases the true flavors of the agave plant. Reposado tequila is aged in oak barrels for a minimum of two months but less than a year. The aging process imparts some color and adds complexity to the tequila while still retaining the agave flavors. Añejo tequila is aged for a minimum of one year but less than three years in oak barrels. The extended aging period contributes to a richer and smoother flavor profile, often with notes of vanilla and caramel. Extra Añejo tequila is a category that was officially introduced in 2006. It refers to tequila aged for a minimum of three years in oak barrels. These tequilas are typically the most complex and luxurious, with deep flavors and a smooth character. Apart from the traditional types mentioned above, you may also find specialty or flavored tequilas in the Australian market. These could include infused tequilas, flavored tequilas, or tequila-based liqueurs. Some popular brands in Australian tequila market, such as Espolon Blanco Tequila, Olmeca Altos Plata, Olmeca Altos Reposado Tequila, Clase Azul Plata Tequila, Herradura Reposado Tequila, Jose Cuervo Especial Gold Tequila, 1800 Tequila.

The Australian Tequila market can be broadly categorized into different grades based on price and quality. These grades include Value Tequila, Premium Tequila, High-End Premium Tequila, Super Premium Tequila. the tequila market in Australia was experiencing growth across various category, including both value and premium categories. While there is demand for value tequilas that provide good quality at a more affordable price point, the premium segment was gaining traction as consumers showed an increasing interest in higher-quality tequilas for sipping and cocktails. The popularity of premium tequilas can be attributed to factors such as the rising appreciation for craft spirits and the desire for more refined and complex flavors. The distribution of Tequila in the Australian market can be categorized into two primary channels, off-trade and on-trade. The off-trade channel refers to the distribution and sale of Tequila through retail outlets for consumption off-premises. This includes liquor stores, bottle shops, supermarkets, online platforms, and other retail establishments. The on-trade channel, also known as the hospitality or foodservice sector, encompasses establishments where Tequila is served and consumed on-premises. This includes bars, restaurants, hotels, clubs, and other licensed venues. In the on-trade sector, Tequila is typically featured on drink menus, cocktail lists, and back bars. Both off-trade and on-trade channels play significant roles in the distribution and availability of Tequila in Australia. The off-trade channel provides accessibility and convenience for consumers to purchase Tequila for personal consumption, while the on-trade channel allows consumers to discover new brands, experience mixology trends, and engage with Tequila in a social setting.

Considered in this report
• Geography: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Australia Tequila market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation




By Type

• Blanco
• Reposado
• Anejo
• Others

By Grade

• Value
• Premium
• High - End Premium
• Super Premium


By Distribution Channel

• Off-Trade
• On-Trade


By off-trade Distribution Channel

• Supermarkets and Hypermarkets
• Discount Stores
• Online Stores
• Others


By On-trade Distribution Channel

• Restaurants and Bars
• Liquor Stores
• Others


The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Tequila industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.