United States (USA) Tequila Market Overview, 2028

Tequila is a distilled spirit that is primarily made from the blue agave plant. The United States is with a growing demand for premium and artisanal brands. The market has seen a shift from mass-produced tequilas to higher-quality offerings, as consumers become more knowledgeable and discerning about their choices. In US Tequila has experienced a surge in popularity, driven by a growing interest in craft cocktails and premium spirits. Consumers are seeking unique and high-quality tequilas, which has led to an expansion of the market. The popularity of margaritas in US, a classic tequila-based cocktail, has contributed to the growth of the Tequila market. Many bars and restaurants offer a wide range of margarita variations, attracting tequila enthusiasts. In US, the demand for Tequila has led to concerns about agave plant shortages. It takes several years for the agave plant to mature, and increased production has put pressure on the industry to ensure a sustainable supply. The United States has seen an increase in tequila tastings and educational events, where consumers can learn about different tequila varieties, production processes, and flavor profiles. This focus on education and appreciation of Tequila has helped elevate its status as a sophisticated and respected spirit. The United States is known for its innovative cocktail culture, and the Tequila market is no exception. Bartenders and mixologists experiment with Tequila to create new and exciting cocktail creations, pushing the boundaries of traditional tequila-based drinks and attracting cocktail enthusiasts. The United States Tequila market has seen the rise of celebrity-owned or endorsed tequila brands. Well-known personalities, such as actors, musicians, and athletes, have entered the tequila industry, bringing their fan base and influence to promote their unique brands.

According to the research report "United State Tequila Market Overview, 2028," published by Bonafide Research, The United State Tequila market is expected to add more than 11.02 Billion by 2028.The United States is known for its diverse and expansive market for alcoholic beverages, and tequila has become a favorite choice for many Americans. Furthermore, the United States has also witnessed a rise in the production of craft and premium tequilas. Several American distilleries have begun producing their own tequila, often using traditional Mexican methods and high-quality ingredients. This has added to the diversity and innovation within the tequila market in the United States. In the United States tequila market, you can find a wide variety of tequila types, including Blanco, Reposado, Añejo, and other specialty variations. In addition to the traditional Blanco, Reposado, and Añejo, the United States tequila market also offers other unique variations. Some examples include Extra Añejo, this category represents tequilas aged for a minimum of three years, resulting in a darker, smoother, and highly refined flavor profile. Joven or Gold tequila is a blend of Blanco and aged tequila or a Blanco tequila with added colorings and flavors. It is often used in cocktails or for those who prefer a milder taste. Flavored tequilas infused with fruits, spices, or other ingredients are also available in the market. These offer a range of flavors and are often used in mixed drinks. In the United States tequila market, the leading type of tequila is Blanco and Reposado tequilas which have been the most popular categories in the United States. Some reasons such as Blanco tequila is often favored for its fresh and agave-forward flavor profile. It is commonly used in cocktails such as margaritas and other mixed drinks. Its versatility makes it popular among bartenders and consumers who enjoy the vibrant and unaged characteristics of tequila. Blanco tequila is also a preferred choice for those who prefer a cleaner and crisper taste without the influence of extensive aging. Reposado tequila, with its brief aging period of two months to less than a year, strikes a balance between the vibrant agave flavors of Blanco and the more nuanced notes that come with aging. It offers a smoother and slightly more complex taste profile compared to Blanco. Many consumers appreciate Reposado tequila for sipping and enjoying neat or on the rocks. It has gained popularity as a middle ground between the lighter Blanco and the more robust Añejo. The U.S. Tequila market consists of various brands, ranging from large multinational companies to smaller, artisanal producers. Some of the prominent players in the market include Jose Cuervo, Patrón Spirits Company, Don Julio, Sauza, Casamigos, Herradura, Avión Tequila, Milagro Tequila, 1800 Tequila, Clase Azul.

In the United States, the Tequila market is influenced by various events and government engagements. Here are some notable examples are Tequila Festivals and Events, Trade Shows and Expos, etc. Government Regulation as the production and sale of Tequila in the United States are regulated by government agencies, primarily the Alcohol and Tobacco Tax and Trade Bureau (TTB) and the Food and Drug Administration (FDA). These agencies enforce regulations related to labeling, advertising, production standards, and importation, ensuring that Tequila meets the required quality and safety standards. Other as, Tariffs and Trade Agreements, Agave Sustainability Initiatives, Taxation and Excise Duties, Regulation and Consumer Protection. In the United States tequila market, tequilas are often categorized by different grades based on factors such as production methods, quality, aging, and price range. The commonly recognized grades in the tequila market include Tequilas in the value grade category are generally more affordable and accessible in terms of price. These tequilas are often produced using more efficient and cost-effective methods, allowing them to be priced at a lower range. Premium grade tequilas represent a step up in terms of quality and price compared to value-grade tequilas. These tequilas are often crafted with more attention to detail, using higher quality agave and production methods. They may undergo longer aging periods and exhibit more refined flavors and characteristics. High-end premium tequilas occupy a higher price range and are often considered luxury or ultra-premium offerings. These tequilas are crafted with exceptional care, using select agave plants and employing traditional production methods. They are typically aged for extended periods, sometimes several years, resulting in complex and sophisticated flavor profiles. High-end premium tequilas are often sought after by enthusiasts, collectors, and those who appreciate the finest tequila experiences. Super premium tequilas represent the pinnacle of quality and craftsmanship in the tequila market. These tequilas are meticulously produced using the highest quality agave plants, often harvested from specific regions or estates. Super premium tequilas offer exceptional depth of flavor, richness, and smoothness. However, historically, the consumption patterns indicate a significant presence of tequilas in the premium and high-end premium grades.

In the United States tequila market, tequila is distributed through two primary channels off-trade and on-trade The United States Tequila market has a significant presence in the off-trade distribution channels, which include supermarkets and hypermarkets, discount stores, online stores, and other retail outlets. In the United States tequila market, tequila is distributed through various channels, including the on-trade distribution channel. The on-trade distribution channel refers to establishments where alcoholic beverages are consumed on-site. Includes Restaurants and Bars, Liquor Stores, the on-trade distribution channel also includes other establishments where tequila is consumed on-site, such as nightclubs, lounges, hotels, and resorts. These venues may offer tequila as part of their beverage menus, often featuring specialty cocktails and curated tequila selections to enhance the overall guest experience. Both the off-trade and on-trade distribution channels contribute to the accessibility and availability of tequila in the United States market. Consumers can choose to purchase tequila from retail stores for home consumption or visit on-trade establishments to enjoy tequila in a social setting. The distribution channels provide opportunities for consumers to explore a wide range of tequila brands, expressions, and experiences. Key Trends in the United States Tequila Market includes Premiumization, Craft and Artisanal Tequilas, Agave Sustainability, Flavored Tequilas, Cocktail Culture and Mixology. Opportunities in the United States Tequila Market includes Continued Growth, Product Innovation, Online Sales and E-commerce, Educational Initiatives, Sustainable Practices. With continued these opportunities, the United States Tequila market is poised for further expansion. As consumer preferences evolve and new trends emerge, Tequila brands have the chance to captivate consumers, create memorable experiences, and establish themselves as leaders in this vibrant market.

Considered in this report



• Geography: United States
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• United States Tequila market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type

• Blanco
• Reposado
• Anejo
• Others

By Grade

• Value
• Premium
• High - End Premium
• Super Premium


By Distribution Channel

• Off-Trade
• On-Trade


By off-trade Distribution Channel

• Supermarkets and Hypermarkets
• Discount Stores
• Online Stores
• Others


By On-trade Distribution Channel

• Restaurants and Bars
• Liquor Stores
• Others


The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Tequila industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.