Brazil Vegan Cosmetics Market Overview, 2028

The rising incidence of hair- and skin-related problems such as alopecia areata, telogen effluvium, and other issues among consumers, coupled with increasing hygienic practises, has led to the demand for such effective vegan products across the country. The rising consumer awareness regarding products and services through digital media and other sources is boosting the demand for various skin care products. Additionally, rising pollution levels in a few major cities in Brazil are also a significant reason for people to use protective personal care cosmetics to protect their skin from damage. Moreover, customers are increasingly looking for value-for-money products that are natural and beneficial for the skin and provide a range of combined benefits of high-priced premium products like anti-ageing, whitening, and moisturising. The growth of the skincare industry can be attributed to the distinct position it holds within a number of trends, including the rising demand for self-care and health-promoting products, the interest in regimens and routines, the ability of social media to empower and inform consumers more quickly, and, most notably, the unique capacity of new technology to simplify the unusually complex options that customers have when interacting with skincare brands.

According to the research report "Brazil Vegan Cosmetics Market Overview, 2028," published by Bonafide Research, The Brazil Vegan Cosmetics market is expected to grow at above 5% CAGR from 2023 to 2028. Based on the report, the product type segments include skin care, hair care, colour cosmetics, and others. In Brazil, colour cosmetics dominate the vegan market. The demand for vegan anti-ageing skincare products is increasing in Brazil. Brazilian vegan skincare brands are responding to this trend by developing products that contain ingredients such as hyaluronic acid, vitamin C, and retinol alternatives. Brazilian consumers are becoming more aware of greenwashing and are demanding transparency and authenticity from brands. Vegan skincare brands that are transparent about their ingredients, manufacturing processes, and sustainability practises are gaining popularity in Brazil. Brazilian consumers are increasingly seeking out skincare products made with natural ingredients. Brazilian vegan skincare brands are known for their use of local ingredients such as acai, cupuacu, and buriti, which have anti-inflammatory and antioxidant properties. In the future, hair care will grow at the highest CAGR rate. Based on the pricing points, which include premium and economic, in most countries, people purchase vegan products at the premium price point. Vegan cosmetics are often made with high-quality, natural ingredients that are sourced sustainably. Consumers in Brazil are increasingly concerned about the environmental impact of their purchases and are willing to pay more for products that are made with sustainably sourced ingredients.

Here are some events and trade fairs related to vegan cosmetics in Brazil; Naturaltech is an annual trade fair in Sao Paulo that showcases natural and organic products, including vegan cosmetics. The fair attracts exhibitors and visitors from Brazil and other countries in South America, making it an excellent opportunity to network and learn about the latest trends in the industry. Bio Brazil Fair is another annual trade fair in So Paulo that focuses on organic products, including vegan cosmetics. The fair features exhibitors from Brazil and other countries, and it is a popular event for industry professionals, retailers, and consumers. VegFest Brasil is a vegan festival that takes place in So Paulo and Rio de Janeiro. The festival features vegan food, products, and cosmetics, and it attracts a diverse crowd of consumers and industry professionals. VeganFair is an annual event that takes place in Sao Paulo and is dedicated to vegan products and services, including cosmetics. The fair features a variety of exhibitors, workshops, and talks, making it an excellent opportunity to learn about the latest trends and developments in the industry.

Based on the gender-wise user segment, it includes men, women, and children. In Brazil, women are using more vegan products than men and children. Women in Brazil may have more skin concerns than men or children, such as acne, ageing, or hyperpigmentation. Vegan beauty products often contain natural ingredients that are gentle on the skin and can help address these concerns. Based on the distribution channel, it includes specialty stores, supermarkets, the online channel, and others. In Brazil, there are many top specialty stores available in the market, including The Body Shop, Lush, Biozenthi, Arte dos Aromas, and Mundo Verde. There are top local manufacturers that manufacture vegan cosmetics: Surya Brasil, Cativa Natureza, Simple Organic, and Bioart.

Considered in this report

• Geography: Brazil
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Brazil Vegan Cosmetics market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Skin care
• Hair Care
• Color Cosmetics
• Others

By Gender

• Men
• Women
• Children

By End Users

• Commercial
• Personal

By Price Range

• Economic
• Premium

By Distribution Channel

• Specialist Retail Stores
• Supermarket/Hypermarket
• Online Channels
• Other Distribution

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Vegan Cosmetics industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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