Colombia Natural Cosmetics Market Overview, 2028

The natural cosmetic industry offers a wide variety of organic and natural cosmetics and personal care items that take advantage of Colombia's abundant biodiversity and folk knowledge of natural cures. Many indigenous groups in Colombia have a rich history of using natural treatments and customary beauty rituals. The creation of natural cosmetics has been affected by this expertise, with firms adding local components and production methods to their goods. Additionally, Colombia is renowned for having a remarkable diversity of plant species, many of which are native to the country. Colombia is the perfect site for the production of such products because of its biodiversity, which provides a rich source of natural materials used in the formulation of natural cosmetics. The natural cosmetic market in Colombia is characterised by the presence of diverse local and international brands offering a variety of products. These include skincare, hair care, body care, and makeup items formulated with natural and organic ingredients.

According to the research report "Colombia Natural Cosmetic Market Overview, 2028," published by Bonafide Research, the Colombia Natural Cosmetic market was valued at above USD 425 million in 2022. The facial cleansers, moisturisers, serums, masks, and anti-ageing creams are formulated to meet the specific skincare needs of women. Natural beard oils, balms, and grooming products designed to condition, nourish, and style facial hair And the natural and gentle shampoos, conditioners, and detanglers are suitable for children's hair, providing nourishment and easy combing. It's important to note that while there may be specific natural cosmetic products designed for different end users in Colombia, many natural cosmetics are unisex and can be used by people of all genders and ages. The natural cosmetic market in Colombia is characterised by the presence of diverse local and international brands offering a variety of products. These include skincare, hair care, body care, and makeup items formulated with natural and organic ingredients. Colombian consumers are increasingly seeking products that align with their values of health, sustainability, and ethical practises. Some of the natural cosmetic products are The "Aloe Vera Facial Cleanser" by BioTerra is formulated with natural aloe vera extract to cleanse and soothe the skin. The "Coconut & Argan Oil Shampoo" by Aleph Natural is a natural shampoo infused with coconut and argan oil to nourish and strengthen hair. The "Tea Tree & Lavender Deodorant" by Gaia Cosmética Natural is a natural deodorant that utilises tea tree and lavender essential oils for odour control.

The natural cosmetic product distribution channel in Colombia can be bifurcated into various segments. Natural cosmetic products are often sold in specialised health and beauty stores such as pharmacies, organic stores, and natural health stores. Like Farmatodo, Naturista, and Vida Natural. Many natural cosmetic brands have expanded their distribution to mainstream supermarkets and hypermarkets such as Exito, Carulla, and Jumbo, where consumers can conveniently find a wide range of natural beauty products alongside other household items. Some natural cosmetic brands have dedicated retail outlets or brand-specific stores, allowing customers to explore and purchase their products directly. For instance, L'Occitane and The Body Shop Online marketplaces like MercadoLibre and Linio, as well as dedicated e-commerce websites for natural cosmetic brands, provide a convenient platform for consumers to browse and purchase products online. These platforms offer a wide range of natural cosmetic brands and products, providing customers with the convenience of doorstep delivery. Lul Nature is a Colombian brand that specialises in natural and eco-friendly baby care products. They provide a range of products, including baby shampoos, lotions, diaper creams, and baby wipes, made with gentle, natural ingredients. Gaia Cosmética Natural is a Colombian brand that offers a range of natural and organic skincare products. They use locally sourced ingredients to create facial cleansers, moisturisers, body lotions, and hair care products. Kuyén is a Colombian brand that focuses on natural makeup products. They offer a range of cosmetics, including foundations, lipsticks, eyeshadows, and blushes, made with natural and non-toxic ingredients.

The Colombian government maintains a National Registry of Cosmetics, which includes natural cosmetic products that have been authorised for sale in the country. The Colombian Ministry of Health and Social Protection issued Resolution 3280 in 2018, which establishes the technical requirements for cosmetic products in Colombia. This resolution includes provisions for natural and organic cosmetics, defining specific criteria and standards for labelling, ingredients, and production processes. The natural cosmetic market in Colombia also faces certain challenges and restraints. Limited consumer awareness and education about the benefits of natural cosmetics can be barriers to market growth. Pricing can also be a restraint, as natural and organic products are often priced higher due to the cost of sourcing quality ingredients and adhering to sustainable practises. Additionally, the competition from conventional beauty brands and the need for consistent supply chains of natural ingredients can pose challenges. And the increasing consumer demand for natural and sustainable products provides a growth opportunity for both local and international brands. The use of Colombia's unique biodiversity and traditional knowledge can serve as a competitive advantage in the global market. Furthermore, the growing interest in organic and natural products among international consumers presents opportunities for exporting Colombian natural cosmetics.

Considered in this report
• Geography: Colombia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Colombia market with its value and forecast, along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top-profiled companies
• Strategic recommendation



By Products
• Skin Care
• Hair Care
• Colour Cosmetics
• Others

By sales channel
• Convenient stores
• Modern Retail
• Online retail
• Hypermarkets/Supermarkets
• Others

By End User
• Men
• Women
• Children

By pricing rang
• Premium
• Mass

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this, we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, We have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organisations related to natural cosmetics, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.