Saudi Arabia Natural Cosmetics Market Overview, 2028

The Saudi Arabian natural cosmetic market is characterised by a fusion of traditional wisdom and modern innovation, as consumers seek to embrace their cultural heritage while embracing global trends in natural beauty. Saudi Arabia's unique cultural and environmental factors have also influenced the formulation and availability of natural cosmetic products on the market. The country's arid climate and rich biodiversity have inspired the use of indigenous botanical ingredients known for their nourishing and rejuvenating properties, such as date seed oil, camel milk, and rosewater. Moreover, Saudi Arabian consumers value authenticity, quality, and transparency in the products they choose, prompting brands to prioritise ingredient traceability, ethical sourcing practises, and responsible manufacturing processes. These include increasing consumer awareness about the potential risks associated with synthetic ingredients, the desire for products that align with Islamic principles of purity and naturalness, and a growing focus on personal well-being and self-care. Additionally, a rising middle class, changing lifestyles, and the influence of social media contribute to the market's expansion. The rising interest can be attributed to increasing consumer awareness of these products and their advantages. In Saudi Arabia, middle-aged people witness ageing anxiety and seek natural or herbal ingredient-based products. This trend is boosting the demand for natural, anti-ageing skin care products in the country. Consumer awareness about the harmful effects of certain compounds, such as paraben and aluminium compounds, present in skincare, hair care, and deodorants is also increasing in Saudi Arabia.

According to the research report "Saudi Arabia Natural Cosmetic Market Overview, 2028," published by Bonafide Research, the Saudi Arabia Natural Cosmetic market is projected to reach a market size of more than USD 462 million by 2028. The emergence of local brands that honour customary treatments and cultural practises in Saudi Arabia is a sign of the market's expansion, and the country also welcomes international brands that bring their know-how and cutting-edge techniques to satisfy the country's affluent consumers. The market's potential for further growth is highlighted by rising interest in clean, toxin-free beauty products, the value of self-care, and increased awareness of sustainable living. Overall, the Saudi Arabian market for natural cosmetics is a vibrant and growing sector, offering a wide range of goods that honour the beauty of nature while enabling customers to make deliberate and thoughtful decisions on their personal care routines. ZM Arabia offers a range of natural skincare products with a focus on organic and herbal ingredients. Hemani Herbal is known for its natural and herbal beauty and wellness products, including oils, creams, and masks. Sephora is a renowned beauty retailer that offers a selection of natural and organic beauty brands. Abdul Samad Al Qurashi, A fragrance and cosmetic store that carries a range of natural and luxury beauty products

Skincare products in the natural cosmetic market of Saudi Arabia cater to various needs, including cleansing, moisturising, and treating specific skin concerns. Facial cleansers are available in different formulations, such as gel, foam, or oil cleansers, with natural ingredients like aloe vera, chamomile, and green tea, known for their soothing and cleansing properties. Natural haircare products focus on providing gentle yet effective care for the hair. Natural hair oils, such as argan oil, coconut oil, and jojoba oil, are used for nourishment, repair, and styling. Hair masks, often made from natural ingredients like avocado, olive oil, and honey, provide deep conditioning, repair damaged hair, and restore shine and vitality. The distribution channels for natural cosmetic products in Saudi Arabia vary, with multiple avenues available for consumers to access these products. Beauty Retailers: Major beauty retailers in Saudi Arabia, such as Sephora and Wojooh (formerly known as Faces), often feature a dedicated section for natural cosmetic products. Pharmacy chains and drugstores, such as Al Nahdi Medical Company, Boots, and Tadawi, often stock natural cosmetic brands. These stores provide convenience for consumers, as they can find natural cosmetic products alongside other healthcare and personal care items. Large hypermarkets and supermarkets like Carrefour, Panda, and Tamimi Markets may have a section dedicated to natural cosmetics. Online platforms like Golden Scent, Nahdi, and BasharaCare have a wide range of natural cosmetic products available for purchase. E-commerce giants like Amazon.sa and Noon feature a vast selection of natural cosmetic brands and products. Some natural cosmetic brands in Saudi Arabia may adopt direct sales or MLM models. Independent consultants or representatives promote and sell products directly to consumers through personal consultations, home parties, or online platforms.

In Saudi Arabia, halal certification is essential for cosmetic products that are intended for the Muslim market. Halal certification ensures that the products comply with Islamic principles and do not contain any ingredients prohibited by Islam. The Saudi Cosmetic, Toiletry, and Perfumery Association (SCTPA) is a prominent industry association in Saudi Arabia that represents the interests of cosmetic manufacturers, suppliers, and distributors. In Saudi Arabia, the regulation of natural cosmetics falls under the authority of the Saudi Food and Drug Authority (SFDA). The SFDA sets guidelines and standards for the safety, labelling, and marketing of cosmetic products, including natural cosmetics. Beautyworld Saudi Arabia and Saudi Health and Beauty are an annual beauty trade fair and exhibition held in Saudi Arabia that showcases a wide range of beauty products, including natural cosmetics.

Considered in this report
• Geography: Saudi Arabia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Saudi Arabia market with its value and forecast, along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top-profiled companies
• Strategic recommendation



By Products
• Skin Care
• Hair Care
• Colour Cosmetics
• Others

By sales channel
• Convenient stores
• Modern Retail
• Online retail
• Hypermarkets/Supermarkets
• Others

By End User
• Men
• Women
• Children

By pricing rang
• Premium
• Mass

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this, we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, We have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organisations related to natural cosmetics, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.