Australia Natural Cosmetics Market Overview, 2028

Australia's natural cosmetics market has grown significantly, propelled by a growing consumer base seeking beauty products that align with their health-conscious lifestyles and environmental values. There is a trend towards utilising native Australian botanicals and indigenous ingredients, which has become a prominent trend in the natural cosmetic market. These ingredients, such as Kakadu plum, Quandong, and Macadamia oil, are celebrated for their unique properties and cultural significance. The Australian natural cosmetic market has witnessed a shift towards sustainable packaging solutions, such as recyclable materials, biodegradable options, and minimalistic designs, reflecting the commitment to environmental sustainability. The clean beauty movement, which promotes products free from potentially harmful ingredients, has gained traction in Australia. Natural cosmetics align with this movement, offering consumers cleaner and safer beauty options.

According to the research report "Australia Natural Cosmetic Market Overview, 2028," published by Bonafide Research, the Australian natural cosmetic market was valued at above USD 441 million in 2022. The distribution channels for natural cosmetic products in Australia are diverse and encompass both traditional brick-and-mortar retailers as well as online platforms. Specialty beauty stores that focus on natural and organic cosmetics. For instance, Sephora, Mecca, and Adore Beauty Large supermarket chains such as Coles and Woolworths, as well as retail chains like Priceline and Terry White Chemmart, often carry a range of natural cosmetic products in their beauty or health sections. Many natural cosmetic brands have their own e-commerce websites where consumers can directly purchase products. These websites often provide detailed information about ingredients, product descriptions, and customer reviews. It includes Sukin, Jurlique, and Nourished Life. Online platforms dedicated to beauty and skincare products, such as Adore Beauty, Sephora Online, and FeelUnique These platforms offer a wide range of natural cosmetic brands and provide convenience through online shopping, product recommendations, and customer reviews.

The market encompasses both local Australian brands that specialise in utilising native botanicals and international brands that have gained popularity for their natural formulations. Sukin is a well-known Australian brand that offers a wide range of natural skincare products using botanical ingredients. A'kin is a brand that focuses on natural and vegan skincare, haircare, and body care products, and Jurlique is renowned for its natural skincare products made from organic and biodynamic ingredients, including a variety of botanical extracts. Trilogy specialises in natural skincare products, particularly facial oils, moisturisers, and serums, using ingredients like rosehip oil. Kosmea offers natural skincare products infused with certified organic rosehip oil. Australian Organic Products is an online store that specialises in certified organic and natural beauty, health, and wellness products. Australia's natural cosmetic market offers goods at a range of pricing points to suit varied consumer tastes and spending limits. Introductory natural cosmetics that are reasonably priced and provide good value Prices for individual skincare, haircare, body care, and personal care items normally vary from AUD 5 to AUD 20. The more expensive natural cosmetic products frequently have upscale packaging, premium materials, and cutting-edge formulas. Prices for individual skincare, haircare, body care, and personal care items typically range from AUD 50 to AUD 150 (or more).

The Australian Society of Cosmetic Chemists (ASCC) is a professional society that promotes the advancement of cosmetic science and technology in Australia. The Therapeutic Goods Administration (TGA) is Australia's regulatory body for therapeutic goods, including cosmetics. They regulate the safety, quality, and efficacy of cosmetics through various guidelines and standards. And the National Industrial Chemicals Notification and Assessment Scheme (NICNAS) is responsible for the assessment and regulation of industrial chemicals, including those used in cosmetics, to ensure their safety for human health and the environment. The natural cosmetic market in Australia is experiencing a transformative shift driven by a consumer base seeking safer, sustainable, and ethically conscious beauty options. With its emphasis on clean formulations, transparency, and eco-friendly practises, this market presents an array of opportunities for brands to thrive and cater to the evolving needs and values of consumers. By embracing innovation, fostering collaborations, and prioritising sustainability, the natural cosmetic industry in Australia is poised for continued growth and a positive impact on both personal well-being and the planet.

Considered in this report
• Geography: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Australia market with its value and forecast, along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top-profiled companies
• Strategic recommendation



By Products
• Skin Care
• Hair Care
• Colour Cosmetics
• Others

By sales channel
• Convenient stores
• Modern Retail
• Online retail
• Hypermarkets/Supermarkets
• Others

By End User
• Men
• Women
• Children

By pricing rang
• Premium
• Mass

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this, we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, We have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organisations related to natural cosmetics, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.