Japan Natural Cosmetics Market Overview, 2028

Japanese consumers have shown a strong interest in natural and organic beauty products, driven by a desire for safe, sustainable, and environmentally friendly alternatives. This market is characterised by a diverse range of natural cosmetic offerings and a commitment to quality and innovation. The demand for natural skin care products has increased in the past few years in Japan. The growing interest of consumers in the use of natural ingredients in cosmetics and skin care products has led to various product innovations. The benefits that these natural ingredients have have been recognised and utilised to cater to changing customer demands. Companies like Unilever, Shiseido, and many others are functional with their prompt research and development to create new products for customers. In June 2021, Shiseido introduced a sustainable skincare brand named Baum in Japan. The company suggested that 90% of the formula for the products of this brand was derived from trees. Different brands of organic cosmetics are available on e-commerce websites like Amazon, Rakuten, Yahoo, Lahaco, and many more.
According to the research report "Japan Natural Cosmetic Market Overview, 2028," published by Bonafide Research, the Japan natural cosmetic market is projected to reach a market size of more than USD 2.09 billion by 2028. The Japan Cosmetic Industry Association (JCIA) is an industry association that represents cosmetic manufacturers in Japan. It provides support, information, and resources to its members and promotes ethical practises and industry standards. The Organic Japan Cosmetics Association (OJCA) focuses on promoting and certifying organic cosmetics in Japan. COSMECERT is a certification programme for natural and organic cosmetics in Japan. The Natural Beauty Summit is an annual conference held in Japan focusing on the natural and organic beauty industries. COSME TOKYO is one of the largest cosmetics trade shows in Japan. It showcases a wide range of cosmetic products, including natural and organic cosmetics. And Beautyworld Japan is a comprehensive beauty trade show that features various segments, including natural and organic cosmetics.

Natural facial cleansers in Japan often include options such as oil-based cleansers that effectively remove makeup and impurities without stripping the skin's natural moisture. Ingredients like rice bran oil, camellia oil, and botanical extracts are commonly used. The natural moisturisers in Japan focus on providing hydration and nourishment to the skin. They often contain ingredients like hyaluronic acid, squalane, and plant-based oils such as jojoba, rosehip, or argan oil. Natural serums and essences are highly concentrated formulations designed to address specific skin concerns. They typically contain potent active ingredients such as vitamin C, niacinamide, or botanical extracts like green tea or licorice root. Natural shampoos and conditioners in Japan are formulated with gentle cleansers derived from plants and botanical extracts to cleanse and nourish the hair without harsh chemicals. Ingredients like camellia oil, rice bran oil, or seaweed extracts are commonly found in these products. Natural hair oils and treatments in Japan contain nourishing oils such as argan oil, camellia oil, or avocado oil. These products aim to moisturise, repair, and strengthen the hair, reducing frizz and promoting overall hair health. Natural foundation and BB creams in Japan provide lightweight coverage using mineral pigments, natural moisturisers, and botanical extracts. The natural lipsticks and lip balms in Japan use plant-based waxes, oils, and natural pigments to provide moisture, colour, and nourishment to the lips. Ingredients like shea butter, jojoba oil, or beeswax are commonly used. And the natural fragrances in Japan are often formulated with essential oils derived from flowers, fruits, and other natural sources. They provide aromatic scents without the use of synthetic fragrances or allergens.

For natural cosmetic products in Japan, the market can be bifurcated based on end users, including women, men, and children. Natural skincare products for women include facial cleansers, moisturisers, serums, face masks, and sunscreens tailored to various skin types and concerns. These products often address issues like hydration, anti-ageing, brightening, and acne prevention using natural and botanical ingredients. Natural haircare products for men include shampoos, conditioners, and styling products tailored to men's hair needs. These products focus on cleansing, nourishing, and styling without harsh chemicals or synthetic fragrances. Natural shaving creams, aftershaves, and beard care products are designed to provide a gentle and soothing shaving experience while nourishing and conditioning facial hair and skin. And the natural skincare products for babies and young children emphasise gentle and safe formulations. These products include baby lotions, creams, oils, and bath products made with natural and organic ingredients to protect and nourish delicate skin. Japan has wide distribution channels, including both physical and online stores. Specialty Beauty Stores and boutiques that focus on natural and organic cosmetic products Which include stores like Cosme Kitchen and Ainz & Tulpe, which offer a wide range of natural beauty brands. Traditional drugstores and pharmacies in Japan often have dedicated sections for natural and organic beauty products. Major chains include Matsumoto Kiyoshi and Tomod's. Department stores in Japan house beauty counters and sections that feature natural cosmetic brands. Popular department stores in Japan include Mitsukoshi, Takashimaya, and Isetan. Japanese e-commerce platforms like Rakuten, Amazon Japan, and Yahoo! Shopping offer a wide selection of natural cosmetic products.

Natural cosmetic products can be relatively more expensive compared to conventional cosmetics due to the higher-quality ingredients and manufacturing processes involved. The price point may pose a challenge for some consumers, limiting market penetration. The increasing consumer demand for organic and natural products presents a growth opportunity for the natural cosmetic market in Japan. Brands that can meet this demand while offering effective and innovative products have a competitive advantage. Some recent trends in the natural cosmetic market in Japan are: The clean beauty movement, which focuses on products formulated with safe and non-toxic ingredients, has gained traction in Japan. Consumers are gravitating towards natural cosmetic brands that emphasise transparency, ingredient integrity, and ethical practises. And the concept of "J-Beauty" refers to Japanese beauty ideals and practises. It emphasises simplicity, natural radiance, and a holistic approach to skincare. Natural cosmetic brands often incorporate J-Beauty principles in their product formulations and marketing, highlighting the use of traditional Japanese ingredients and techniques.

Considered in this report
• Geography: Japan
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Japan market with its value and forecast, along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top-profiled companies
• Strategic recommendation



By Products
• Skin Care
• Hair Care
• Colour Cosmetics
• Others

By sales channel
• Convenient stores
• Modern Retail
• Online retail
• Hypermarkets/Supermarkets
• Others

By End User
• Men
• Women
• Children

By pricing rang
• Premium
• Mass

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this, we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, We have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organisations related to natural cosmetics, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.