China Natural Cosmetics Market Overview, 2028

The natural cosmetic market in China has been experiencing growth in recent years. Chinese consumers are becoming more conscious of the ingredients used in their personal care products and are actively seeking out natural and organic options. The demand for natural cosmetics is being driven by factors such as increasing disposable income, rising environmental concerns, and growing awareness of health and wellness. Chinese natural cosmetic brands are focusing on developing advanced formulations that combine traditional Chinese herbal ingredients with modern scientific research. This includes utilising plant extracts, botanical oils, and natural antioxidants to create effective and innovative products. Natural cosmetic brands in China are incorporating technology into their products and processes. This includes utilising advanced extraction methods, nanotechnology, and innovative delivery systems to enhance the efficacy and performance of natural ingredients. Chinese consumers are increasingly concerned about product transparency and the authenticity of natural claims. Natural cosmetic brands are responding by providing clear and transparent labelling, detailing the sourcing and origin of ingredients, and emphasising the absence of harmful chemicals.

According to the research report "China Natural Cosmetic Market Overview, 2028," published by Bonafide Research, the China Natural Cosmetic market was valued at above USD 2.39 billion in 2022. The skincare market in China is one of the largest and fastest-growing beauty and personal care markets in the world. There is a growing trend towards wellness and natural ingredients in the skincare sector. It covers a wide range of product categories, including facial cleansers, moisturisers, serums, toners, masks, sunscreens, anti-ageing products, and specialised treatments for specific skin concerns like acne, pigmentation, and hydration. Personalization is a growing trend in the Chinese skincare market. Brands are offering customised skincare solutions tailored to individual skin types, concerns, and preferences. This includes online skin analysis tools, virtual consultations, and personalised product recommendations. Some brands even offer bespoke formulations where consumers can choose specific ingredients or concentrations based on their needs. The Chinese skincare market embraces technology and innovation. Products with advanced formulations incorporating ingredients like hyaluronic acid, vitamin C, niacinamide, and innovative delivery systems are highly sought after by consumers.

The natural cosmetic market in China is witnessing a growing trend in men's grooming products. Men are becoming more conscious of their appearance and skincare, driving the demand for natural cosmetic products specifically designed for men's needs, such as natural beard oils, cleansers, and moisturisers. Social media platforms play a significant role in shaping consumer preferences and purchasing decisions in China. The hair care market in China encompasses a wide range of products, including shampoos, conditioners, hair treatments, hair masks, hair oils, styling products (such as hairsprays, gels, and waxes), hair dyes, and scalp care products. Anti-ageing hair care products are also gaining traction. Influencers and key opinion leaders (KOLs) have a substantial impact on promoting natural cosmetic brands and products. The use of social media platforms like WeChat, Weibo, and Xiaohongshu for product recommendations and reviews is widespread. Chinese consumers have shown a growing interest in beauty and personal care products, including colour cosmetics. There is a rising demand for premium and international brands, driven by a desire for quality, efficacy, and innovative product offerings. Chinese consumers tend to focus on skincare as the foundation of beauty, which has influenced the colour cosmetic market. Brands that integrate skincare benefits into their makeup products have gained popularity among Chinese consumers. The brand ambassadors play a crucial role in promoting natural cosmetic products in China, leveraging their popularity and influence to endorse the brands' natural and clean beauty messages. Yang Mi, a well-known Chinese actress, has been associated with several natural cosmetic brands, including Estée Lauder and L'Occitane, promoting their natural skincare and beauty products. Zhang Ziyi, an internationally acclaimed Chinese actress, has been the brand ambassador for Clé de Peau Beauté, a luxury skincare brand that emphasises natural ingredients and high-quality formulations.
High-end and premium natural cosmetic brands often have counters or dedicated sections in department stores, which provide a physical retail space for consumers to explore and purchase products. Watsons is a well-known retail chain in China that carries a variety of natural cosmetic brands and products. Specialty beauty stores are dedicated beauty stores that focus on selling cosmetics and skincare products. Many pharmacies and drugstores in China carry natural cosmetic products. Consumers can find a variety of brands and products at these retail outlets. Larger supermarket chains and hypermarkets often have a section dedicated to cosmetics, including natural cosmetic brands. These channels offer convenience and accessibility to a wider range of consumers. For instance, Pechoin is a Chinese skincare brand that emphasises traditional Chinese medicine ingredients and formulas. Fancl is a Japanese brand that offers natural and additive-free skincare and beauty products. They have a strong presence in China, both offline and online. There are specialised online beauty retailers in China that focus on selling cosmetics and skincare products. Tmall is one of the largest B2C e-commerce platforms in China. It hosts a wide range of natural cosmetic brands and products. Xiaohongshu, also known as the "Little Red Book, is a popular social commerce platform in China. It features user-generated content, reviews, and recommendations for natural cosmetic products. Some natural cosmetic brands in China employ direct sales or multi-level marketing (MLM) models. Independent consultants or distributors directly sell the products to consumers through personal connections and networks.

The China Association of Fragrance, Flavour, and Cosmetic Industries (CAFFCI) is a national industry association that represents the fragrance, flavour, and cosmetic industries in China. The China Cosmetics Research Centre (CCRC) is a research institute affiliated with the State Administration for Market Regulation (SAMR). They conduct research and provide technical support for the cosmetics industry in China, including natural cosmetics. The China Food and Drug Administration (CFDA) is responsible for regulating cosmetics in China. They have introduced guidelines and regulations for the labelling, production, and distribution of cosmetics, including natural cosmetics. China Organic Cosmetics Certification (COS) is a certification system for organic cosmetics in China. Brands must comply with these standards to label their products as organic. The China International Beauty Expo (CIBE) is one of the largest beauty trade shows in China, featuring a wide range of cosmetic products, including natural cosmetics. Natural & Organic Products China (NOPC) is a specialised trade show focused on natural and organic products, including cosmetics. It provides a platform for natural cosmetic brands to showcase their products to industry professionals and potential buyers.

Considered in this report
• Geography: China
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• China market with its value and forecast, along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top-profiled companies
• Strategic recommendation



By Products
• Skin Care
• Hair Care
• Colour Cosmetics
• Others

By sales channel
• Convenient stores
• Modern Retail
• Online retail
• Hypermarkets/Supermarkets
• Others

By End User
• Men
• Women
• Children

By pricing rang
• Premium
• Mass

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this, we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, We have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organisations related to natural cosmetics, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.