Germany Natural Cosmetics Market Overview, 2028

The German skincare market currently leads the European market in terms of market revenue. Germany has a long history of valuing health and Wellness, and this extends to their approach to skincare. The country's culture and values have had a significant impact on the way Germans approach skincare. Furthermore, one of the most notable aspects of skincare in Germany is the focus on natural and organic ingredients. Cosmetics in Germany, including color cosmetics, are regulated by the European Union (EU) regulations on cosmetics like Safety Standards, Ingredients Labeling, Product Testing. The EU has banned the testing of finished cosmetic products on animals since 2004. In Germany, there is a wide range of hair care products to suit different needs and preferences. From shampoos and conditioners to styling products and treatments, there are numerous options available. There has been a growing interest in clean and natural skincare products. Consumers are increasingly seeking products formulated with natural ingredients and without potentially harmful substances such as parabens, sulfates, and artificial fragrances. The focus on sustainability has extended to the skincare industry, with consumers showing more interest in brands that prioritize eco-friendly practices and use recyclable or biodegradable packaging materials .Influenced by Korean beauty trends, multi-step skincare routines have gained popularity. These routines typically involve several steps, including cleansing, toning, moisturizing, and applying serums or essences. Personalization and customization have become more prevalent in the skincare market. Consumers are increasingly seeking skincare products. Germany follows the regulations established by the European Union (EU) for cosmetics. The main regulation governing cosmetics is Regulation (EC) No 1223/2009.The EU has established a list of banned or restricted substances that cannot be used in cosmetic products. The list, known as Annex II of Regulation (EC).

According to the research report "Germany Natural Cosmetics Market Overview, 2028," published by Bonafide Research, The Germany Natural Cosmetics market is expected to grow at above 4.48% CAGR from 2023 to 2028. Manufacturers or importers of cosmetic products in Germany are required to notify the responsible authority, the Federal Office for Chemicals (Bundesamt für Chemie, BfC), about the products they intend to place on the market. In Germany, one of the main associations involved in natural cosmetics is the Association of German Industrial and Trading Companies for Pharmaceuticals, Health Care Products, Food Supplements, and Cosmetic Products (Bundesverband der Industrie- und Handelsunternehmen für Arzneimittel, Reformwaren, Nahrungsergänzungsmittel und Körperpflegemittel ), commonly known as BDIH. Germany has been at the forefront of innovation in natural cosmetics, with ongoing research and development efforts to create innovative products and technologies like Advanced Formulations, Sustainable Sourcing and Production, Green Chemistry and Clean Beauty, Microbiome-Friendly Skincare, Packaging Innovations. In Germany, there are various events and trade fairs focused on natural cosmetics where industry professionals, brands, and consumers gather to showcase, learn, and explore the latest trends and innovations. VIVANESS is an international trade fair for natural and organic cosmetics held annually in Nuremberg. It is one of the largest and most important events in the natural cosmetics industry. The fair brings together exhibitors, professionals, and experts from around the world to showcase their products, discuss industry trends, and participate in workshops and conferences. While not exclusively focused on cosmetics, Biofach is the world's leading trade fair for organic food and agriculture. It takes place annually in Nuremberg and includes a section dedicated to natural and organic cosmetics. It offers a platform for networking, knowledge exchange, and discovering innovative products and trends. The Natural Cosmetics Conference (Naturkosmetik Branchentreff) is organized by the International Natural and Organic Cosmetics Association (NATRUE). The conference focuses on promoting and discussing natural and organic cosmetics, with a particular emphasis on sustainability, certification, and market developments. The Green Product Award is an international competition that recognizes sustainable and innovative product designs across various sectors, including natural cosmetics. It showcases environmentally friendly products and honors companies that prioritize sustainability and eco-consciousness. Many Brands are available like Dr. Hauschka is a Well-known German brand that offers natural and organic skincare and cosmetics. This brand's products have been endorsed by Jennifer Lopez, Anne Hathaway, Julia Roberts, Jennifer Aniston, and Nikki Reed. Weleda is another renowned German brand specializing in natural and organic skincare, body care, and Wellness products. Lavera is a German brand that offers natural and organic skincare, hair care, and makeup products .Thomas Haase, Founder and CEO of Lavera. Santaverde is a premium German brand known for its aloe vera-based skincare products. Annemarie Börlind is a German brand that offers natural and vegan skincare products.

Hair care is an important aspect of personal grooming, and there are numerous hair care brands and products available in Germany. Schwarzkopf is a Well-known German brand offering a comprehensive range of hair care products. They provide shampoos, conditioners, hair treatments, styling products, and hair color options. Schwarzkopf is known for its innovative formulations and caters to various hair concerns, including damaged, dry, and colored hair. Nivea, a renowned brand for skincare, also offers a range of hair care products. They provide shampoos, conditioners, and hair styling products designed to nourish and maintain healthy-looking hair. Nivea, a renowned brand for skincare, also offers a range of hair care products. They provide shampoos, conditioners, and hair styling products designed to nourish and maintain healthy-looking hair. Balea is a popular German brand known for its affordable and diverse range of personal care products, including hair care. Syoss is a German hair care brand that focuses on professional-quality hair care products. They offer a wide range of shampoos, conditioners, and hair styling products formulated to deliver salon-like results. There are dedicated stores and boutiques that specialize in natural and organic cosmetics. These stores curate a wide range of natural skincare, hair care, and makeup products from various brands. They often have knowledgeable staff who can provide guidance and recommendations based on individual needs and preferences. Online platforms and e-commerce Websites play a significant role in the distribution of natural cosmetics. Customers can purchase products directly from the Websites of natural cosmetics brands or from online retailers specializing in natural and organic products. This provides convenience and a wide range of options for consumers to explore. Some natural cosmetics brands in Germany operate through direct sales or multi-level marketing models. Independent consultants or distributors sell products directly to consumers through personal consultations, home parties, or online platforms. Traditionally, the cosmetics industry has primarily targeted women as the main consumer base. HoWever, in recent years, there has been a noticeable increase in men's interest and usage of cosmetic products, including natural cosmetics. While women still represent a larger share of the market, men's engagement with natural cosmetics is growing. In the next decades children will be growing in natural cosmetics .Premium pricing range will more in future

Considered in this report
• Geography: Germany
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Germany market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation



By Products
• Skin Care
• Hair Care
• Color Cosmetics
• Others

By Sales Channel
• Convenient stores
• Modern Retail
• Online retail
• Hypermarkets/Supermarkets
• Others

By End User
• Men
• Women
• Children

By pricing rang
• Premium
• Mass

The approach of the report:
This report consists of a combined approach of primary as Well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this We have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once We have primary data with us. We have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Natural Cosmetics, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.